What are the reasons provided by Apple for not approving the app | Appy Pie Help

What are the reasons provided by Apple for not approving the app?

Apple reviews all the apps that are submitted to the App Store to determine whether they are reliable, perform as expected, respect user privacy, and are free of objectionable content. To ensure these, Apple has provided some guidelines and if the app meets the specified guidelines, the app is approved and published on the App Store. 

In case, the app doesn’t meet any of their guidelines then it will not be approved and Apple will send you an email to notify you regarding the rejection of the app with the supporting reasons. If you receive these App Store review emails or any other similar emails, please get in touch with our support team or send an email to our submission team at support@appypie.com

To get your app through the review process quickly and make you aware of the app rejection reasons beforehand, we have compiled the possible reasons that Apple sends to its users for not approving the app. If you receive any of the below listed or similar reasons, please get in touch with our support team as soon as possible.

Now, let’s look at the possible reasons provided by Apple for app rejection:

1. Presence of Minor Bugs


Apple may reject your app due to the presence of bugs in the app. According to Apple Guideline 2.1 - Performance - App Completeness, Apple rejects incomplete app bundles and binaries that crash or exhibit obvious technical problems. 
Following are some of the sample rejection reasons that Apple sends to the users for not adhering to Guideline 2.1 - Performance - App Completeness.

  • We discovered one or more bugs in your app. Specifically, your app did not produce any actions when making in-app purchase. 

  • We discovered one or more bugs in your app. Specifically, E-wallet feature was unresponsive. Please review the details below and complete the next steps. 

  • We discovered one or more bugs in your app. Specifically, the active indicator is spinning indefinitely during login process. Please review the details below and complete the next steps.


If you receive any of the above-listed reasons or any other similar reasons, please get in touch with Appy Pie’s support team as soon as possible..

2. Restricted App Features or Functionality 


Apple may hold the review process due to the inaccessibility of all or part of your app, or due to insufficient information or materials for the app to be tested by the App Store review team.                                    

Following are some of the sample reasons that Apple sends to the users for not adhering to Guideline 2.1:                                                                                                 

  • We have started your app's review, but we were unable to successfully access all or part of your app.

    In order for us to continue the review, we need to have a way to verify all app features and functionality. Typically this is done by providing a demo account that has access to all features and functionality in your app. It is also acceptable to include a demonstration mode that exhibits your app’s full features and functionality. Note that providing a demo video showing your app in use is not enough for us to continue the review.
  • We're looking forward to completing the review of your app, but we need more information to continue. Specifically, we noticed that your app uses the AppTrackingTransparency framework, but we haven't been able to locate the App Tracking Transparency permission request.


If you receive any of the above-listed reasons or any other similar reasons, please contact Appy Pie’s support team as soon as possible.

3. Missing Apple Sign in Option             


Apple may reject your app due to the missing Apple Sign In option in the app. According to Apple Guideline 4.8 - Design - Sign in with Apple, Apps that use a third-party or social login service (such as Facebook Login, Google Sign-In, Sign in with Twitter, Sign In with LinkedIn, Login with Amazon, or WeChat Login) to set up or authenticate the user’s primary account with the app must also offer Sign in with Apple as an equivalent option.

Below is the sample rejection reason that Apple sends to the users for not adhering to Guideline 4.8 - Design - Sign in with Apple:

  • Your app uses a third-party login service, but does not offer Sign in with Apple. Apps that use a third-party login service for account authentication need to offer Sign in with Apple to users as an equivalent option.


If you receive the above-listed reason or any other similar reasons, please contact Appy Pie’s support team as soon as possible.

4. Limited User Experience   


Apple may reject your app if it offers a limited user experience and does not sufficiently differentiate from a mobile browsing experience. According to Apple Guideline 4.2 - Design - Minimum Functionality, App should include features, content, and UI that elevate it beyond a repackaged website. If your app is not particularly useful, unique, or “app-like,” it doesn’t belong on the App Store.

Below is the sample rejection reason that Apple sends to the users for not adhering to Apple Guideline 4.2 - Design - Minimum Functionality:

  • We continue to find that your app provides a limited user experience as it is not sufficiently different from a mobile browsing experience. As such, the experience it provides is similar to the general experience of using Safari. Including iOS features such as push notifications, Core Location, and sharing do not provide a robust enough experience to be appropriate for the App Store.


If you receive the above-listed reason or any other similar reasons, please contact Appy Pie’s support team as soon as possible.

5. Inaccurate Screenshots


Apple may reject your app if the screenshots do not communicate your app’s value and functionality correctly. According to Apple Guideline 2.3.3 - Performance - Accurate Metadata, Screenshots should show the app in use, and not merely the title art, log-in page, or splash screen. They may also include text and image overlays (e.g. to demonstrate input mechanisms, such as an animated touch point or Apple Pencil) and show extended functionality on device, such as Touch Bar.

Below is the sample rejection reason that Apple sends to the users for not adhering to Apple Guideline 2.3.3 - Performance - Accurate Metadata:

  •  We noticed that your screenshots do not sufficiently show your app in use. Specifically, your 12.9-inch iPad Pro and 12.9-inch iPad Pro (3rd Generation) screenshots reflect an iPhone image stretched out to appear to be an iPad image.

    To help users understand your app’s functionality and value, your screenshots should highlight your app's core concept. For example, a gaming app should feature screenshots that capture actual gameplay within the app.

If you receive the above-listed reason or any other similar reasons, please contact Appy Pie’s support team as soon as possible.

6. App Installation issues 


According to Guideline 2.3 - Performance - Accurate Metadata, Apple rejects app that is difficult to install on iPhone or iPad.
Below is the sample rejection reason that Apple sends to the users for not adhering to Apple Guideline 2.3 - Performance - Accurate Metadata:

  • We were unable to install the app on iPhone and iPad. The UIRequiredDeviceCapabilities key in the Info.plist is set in such a way that the app will not install on iPhone and iPad.


If you receive the above-listed reason or any other similar reasons, please contact Appy Pie’s support team as soon as possible.
              

7. Not Conforming with Legal Requirements


Apple rejects apps that do not comply with all legal requirements and do not protect user privacy. According to Apple Guidelines 5.1: Protecting user privacy is paramount in the Apple ecosystem, and care must be taken when handling personal data to ensure compliance with privacy best practices, applicable laws, and the terms of the Apple Developer Program License Agreement, not to mention customer expectations.

Below are the sample rejection reasons that Apple sends to the users for not adhering to Guideline 5.1.1 - Legal - Privacy - Data Collection and Storage:              

  •  We found in our review that your app provides services or requires sensitive user information related to the COVID-19 pandemic. Since the COVID-19 pandemic is a public health crisis, services and information related to it are considered to be part of the healthcare industry. In addition, the seller and company names associated with your app are not from a recognized institution, such as a governmental entity, hospital, insurance company, non-governmental organization, or university.

  •  We noticed that your app requests the user’s consent to access the camera and location, but doesn’t sufficiently explain the use of the camera and location in the purpose string.

  • We found in our review that your app does not meet all of our requirements for apps that offer highly regulated services or handle sensitive user data. Specifically: The account that submits the app must be enrolled in the Apple Developer Program as an organization, and not as an individual.   


Other rejection reasons that you might receive from Apple for not complying with the Legal Guidelines include:

  • Guideline 5.0 - Legal: Recently, the Chinese Ministry of Industry and Information Technology (MIIT) requested that CallKit functionality be deactivated in all apps available on the China App Store. During our review, we found that your app currently includes CallKit functionality and has China listed as an available territory in App Store Connect.

  • Guideline 5.2.3 - Legal: Your app contains content or features that may violate the rights of one or more third parties. Specifically, your app provides potentially unauthorized access to third-party audio or video streaming, catalogs, and discovery services. 

  • Guideline 5.2.1 - Legal - Intellectual Property: We noticed that your app was created from an app generation service or a commercialized template, but does not appear to be directly submitted by the owner or provider of the business, brand, or service.


If you receive any of the above-listed reasons or any other similar reasons, please contact Appy Pie’s support team as soon as possible.

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