What is a black hat SEO technique?
Listed below is a list of black hat SEO techniques:
- Trying to achieve ranking improvements that are disapproved by the search engine and/or involve deception
- Redirecting users from a page that is built for search engines to a page that is more human friendly
- Redirecting users to a page that is different from the page that was ranked by the search engine
- Serving separate versions of a page for search engine spiders and human visitors. (Cloaking)
- Putting in hidden or invisible text or with the page background color, with tiny font size or hiding them within the HTML code such as “no frame” sections.
- Repetitive use of keywords in metatags or using keywords that are irrelevant (metatag stuffing)
- Deliberate placement of keywords on a page to increase the keyword count, variety, and density of the page. (keyword stuffing)
- Adding web pages to the website that are of low quality, contain very little content, but are stuffed with similar keywords & phrases. (Doorway or Gateway Pages)
- Mirror websites by hosting multiple websites – with similar content but different URLs
- Building a cheap knockoff of a reputable website that shows similar content to the web crawler but redirects web surfers to unrelated malicious websites. (Page hijacking)