What Size Should I Make My Logo? Correct Logo Sizes for All Platforms | Appy Pie Help

What Size Should I Make My Logo? Correct Logo Sizes for All Platforms

A logo is one of the most crucial aspects of a brand identity. This little motif on your business pages is practically how people and even your customers would remember you and your business. While designing a logo, it is pretty common for people to ask the question – what size should I make my logo?

The right answer to this question is – it changes.

The correct or ideal size of your logo design depends on the place where it will be used. Not only does it depend on the medium (digital, print etc.), but also on the particular platform where the logo will eventually be used.

As a business it is important that you have your logos saved in different size variations according to all the major places where you would need your company logo. You may have to print your logo on a business card or on a massive billboard. This means that whenever you do decide to put it up on a billboard, the logo remains as clear as it was without getting distorted or pixelated. Not only do you need to think about the size, but there are other factors to consider as well:

  • Keep vector files
  • Keep horizontal, vertical, and square 
  • Use PNG format for online logo placements
  • Prepare a brand guidelines document that defines the way a logo can be displayed in different spaces

Let’s take a quick look at some of the most popular platforms and their respective logo size requirements.

  1. Website – 20-30px
  2. Favicon – 16 x 16 px
  3. Instagram – 110 x 110 px
  4. Facebook profile – 160 x 160 px
  5. Facebook cover – 1640 x 624 px
  6. YouTube profile – 800 x 800 px
  7. YouTube thumbnail – 1280 x 720 px
  8. YouTube cover – 2560 x 1440 px 
  9. Twitter profile – 400 x 400 px
  10. Twitter cover – 1500 x 1500 px
  11. LinkedIn profile – 400 x 400 px
  12. LinkedIn cover – 646 x 220 px
  13. Pinterest – 165 x 165 px
  14. Email signature – 320 px (wide) and 70-100 px (height)

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