Customer Segmentation: A Guide to Business Growth

DJ
By DJ | September 22, 2021 10:47 pm  | 5-min read

Customer segmentation is a way to learn more about the customers and their needs. It helps businesses improve the customer experience and maintain a long-lasting relationship with them. Table of Contents What is Customer Segmentation? Why Customer Segmentation is Important? Customer Segmentation Models How to Segment Customers? What is Customer Segmentation? Customer segmentation is the process of dividing the customers into different groups based on their common qualities and ch [...]

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Chatbots vs Virtual Assistants [Differences, Similarities, and Benefits]

Snigdha
By Snigdha | September 15, 2021 6:49 pm  | 4-min read

Chatbots and virtual assistants or virtual agents are all the rage now, and for a good reason. The customers need instant resolution today and are not willing to wait for anything. Chatbots and virtual assistants both have made customer service a lot more efficient and responsive. Though chatbot technology has been adopted and acknowledged as an important tool for customer service, small businesses face a few challenges, particularly money and skill, when making their own chatbot. Appy Pie, [...]

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How to Create Funny Zoom Backgrounds?

Snigdha
By Snigdha | September 13, 2021 5:30 pm  | 5-min read

We’ve all been stuck in our homes for far too long. No more gossip sessions hanging out by the water cooler or chilling in the break rooms to take your mind off a stressful situation. But we have Zoom! Ever since the pandemic hit us, and even before, Zoom has emerged as the most popular platform for audio and video calls and virtual meetings. Now here is the problem with Zoom virtual meetings. One, they can get boring, and two, the background at home can be embarrassing with family, roomma [...]

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10 Best Professional Fonts to Use For Websites

Snigdha
By Snigdha | September 10, 2021 4:08 pm  | 4-min read

Making a website has become a critical part of building up your brand in the business community and your customers. Whether we talk about the website development part or the design aspect, each element impacts how your website looks. When it comes to the website’s design, we often talk about the colors, the layout, and brand placement or integration. However, the role of typography or fonts is overlooked most of the time. Website is a content-led platform, where typography plays an i [...]

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Why The Future Of Chatbots Is No-code?

Snigdha
By Snigdha | September 8, 2021 5:35 pm  | 4-min read

There is a marked increase in the focus on digital transformation across all industry verticals. Hence chatbots and conversational AI are gaining popularity. Enterprises and large corporates are both using this technology for automation and for elevating their customer service experience. However, there has been a fair bit of hesitation among small businesses and entrepreneurs when adopting chatbot technology. Yes, it has been primarily because of the perceived costs and challenges in techni [...]

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