The short answer to the question is yes! Any small business that hopes to meet any measure of success in this day and age must build their own website. Let’s discuss the top reasons why your small business needs a website.
1. Makes you look professional
The customers of every business niche expect you to have a website. Having a website is almost a given and when a small business like yours does not have a website, customers lose interest, and you lose them. Often small businesses without websites are dismissed as non-serious or unprofessional.
2. Expand customer base
As you create a website for your small business, you open yourself and the business up to a massive customer base. These are the people you cannot hope to reach with traditional media. The world of internet brings great opportunities, particularly in expanding the customer base.
3. Showcase your offerings
You can put up photographs of the products or services you have on offer for your clients. Even if you are not a professional photographer, you can edit your photos to make them look professional. Take a look at this photo editing guide for beginners.
4. Add GPS for accurate instructions
Explaining directions on the phone can be quite a challenge particularly to those customers who are unfamiliar with the area. On your website you can add Google Maps for turn-by-turn directions for all customers to reach your place of business.
5. It’s easy to create a website
There was a time when creating a website was considered to be a complicated job and a very expensive one. However, with the no code website builder from Appy Pie, it is a job that can be done in a couple of minutes by simply dragging and dropping the desired pages and features on to a website.
6. Round the clock availability
Having a website for your small business helps you become available to the customers all round the clock. This means without having to wait for the business hours, they would be able to reach you and drop in a query through a form, find contact information, know more about your business through the ‘About Us’ section.