There are 7 major types of posters. However, before we get into the types, let us first understand how posters are different from any other communication medium. Posters are unique in the fact that they combine text and imagery in a creative manner.
Posters are one of the most popular media among advertisers and have become prevalent in the public health campaigns, academics, among many other applications. Now let’s get into the details of the different types of posters.
The purpose of an advertising poster is just that – advertising. Certain advertising posters attained a cult status in the 20th century. In fact, posters from Coca Cola, Camel, Barnum, and Bailey remain iconic in the popular culture to this day.
This was quite a thing in the 90s when you could not walk into an office or a classroom without laying eyes on a motivational or affirmation poster. Typically, a poster like this would contain a simple image with a thick border and a motivational message under the image.
Whether it was call for volunteer soldiers in World War I or Hitler’s propaganda around World War II political posters have been hugely effective in getting the message across. Till this date, high school elections, elections at the university level or even the U.S. government are known to make generous use of posters for political purposes.
Educational or academic posters are used to showcase research work and a great aide for promoting a talk or presenting an academic paper. This not only helps attract a casual viewer’s attention but helps present an overview of the work in a visually pleasing manner.
Event planners, organizers, or marketers can make great use of well-designed event posters to announce the details of an upcoming event, sporting event, exhibition, concert, or even a webinar.
The most recognizable application of poster design is in the world of cinema. Until the digital media took over, movie posters were the cheapest way for movies to offer the viewers or patrons a glimpse of the movie and attract them into the theatre.
Used quite efficiently by tourism agencies, both government and non-government, travel posters are designed to encourage the viewers to travel to different destinations. Often displayed in airports, hotels, or other businesses associated with tourism, these posters are great for promoting a tourist destination among enthusiastic travelers.
Irrespective of your purpose for the poster, you can easily create a poster using the poster maker from Appy Pie Design. There are multiple templates to choose from and an easy-to-use interface that even amateur designers would be happy with.