Pinterest is one of the fastest-growing websites with over 10 million unique visitors. There are many optimistic reasons for using this online social media network platform for your business.
Pinterest is a free website that needs registration to use. It is an excellent tool that helps users help increase links back to their website that in return, drives more traffic. Users can upload, sort, save and manage images (known as pins) and other videos by using the collections (known as pinboard).
All the businesses from small scale ones to major websites use Pinterest to stimulate their content. Users use Pinterest for their businesses to get their products viewed by new eyes to enhance exposure. These pins help business websites to increase traffic and finalize sales.
Some major reasons for using Pinterest for your business marketing are mentioned below:
Drives more traffic: Pinterest helps the business websites drive more traffic. Pinterest helps users create quality content by creating quality visuals that make the audience like and share and more likely to follow.
Makes the user engagement addictively high: Pinterest helps users in posting the content that the visitors simply find and share with small groups. It makes the pins lore likely to be seen and go viral.
Converts visitors into buyers: Pinterest helps businesses lessen the steps from discovery to conversion. It helps users to directly get in touch with the source. Visitors on Pinterest make sales faster than that of any other social media platform.
Gets more inbound links: You can bring a lot of visitors to your website, by posting quality images, as every image includes a link.
Integrates with social media platforms: The platform allows users to automatically add new pins to their posts for others to view, many people find it helpful.
Discovers what the audience wants: Pinterest allows users to use what is trending. It gives the businesses a chance to understand what’s in trend right now and use the same information to rank your products and offers.
Pinterest works for the businesses as it is unique, whereas, the other social media sites concentrate on messages and content.
When you log in to your Pinterest Account and click on your profile picture, the text in the address bar is your Pinterest URL and the text after ‘www.pinterest.com/’, is your Username.
Follow the below-mentioned steps to know how you can share your Pinterest URL.
You have shared your Pinterest URL.
Pinterest has made several upgrades to daily users and marketers. Not the major changes but some implementations and redesigns. Let us know more about the same by going through the features of Pinterest mentioned below:
Analytics: Pinterest’s new analytics allow the business website owners to track the number of pins collecting data from their web pages.
Duplicate pin Notification: This feature helps when you are using multiple accounts, boards or brands and can’t remember which image you have already shared. Instead of opening another tab and check, you will get the notification ‘You have already pinned that…’.
Send pins to your friends: The platform allows you to share pins or images with your friends and users if they like one. You just click on the ‘Send’ button to share them.
Mobile Notification and Friend Mentions: For the users who like to pin using their mobile phones, the platform has included the Push Notification feature to help them keep a track of the re-pins and manage pages in real-time.
Suggested Search Terms: The platform offers suggested search term feature for the mobile versions that were already there for the web ones. Users can also mention their friends using their cell phones now.
Go through the above-mentioned features of Pinterest and get to know how easy it has become for the users to take advantage of the platform even if they are accessing it using their mobiles.
Pinterest is a great opportunity for businesses. It helps the users introduce their blog and business to a whole new audience. Let us know about some major benefits of using Pinterest for your business.
Pinterest is a huge website traffic driver for business websites. After learning about the reasons and benefits of using Pinterest for your business, you should start utilizing Pinterest for your business.
To conclude, we can say that Pinterest is a unique platform to promote your brand and its products. You can share your Pinterest URL, pins, pinboards and profile information with your friends and other contacts and make your product accessible by a maximum number of users.