Are infographics still relevant in 2020 | Appy Pie Help

Are infographics still relevant in 2020?

By Abhinav Girdhar | Updated on January 14, 2021, 11:14 am

Infographics in 2020 are just as relevant and vibrant as they ever were as a marketing tool. Infographics still matter as they play an important role in the world of digital marketing and the possibilities around them have only expanded. Infographics are not dying in fact they are becoming more relevant today and undergoing an impressive transformation. Listed below are the reasons why infographics are still relevant:

1. Infographics complement blogging

The most effective form of content for marketing today is blogging. The best marketers combine the two as much as possible to reach their target audience.

2. Audiences engage better with infographics

Content paired with well-designed visuals performs better than text-based content. With engaging results, infographics are here to stay as a way to keep the audiences engaged.

3. Audiences remember infographics better

Each infographic has a different function and goal. Regardless of their underlying intention, the infographics are usually more memorable than plain text. A picture helps the human brain remember 65 percent of what it sees three days later, compared to only 10 percent of what it sees in form of text. Thus, a good infographic is quite effective in creating a lasting impression.

4. Infographics grab readers’ attention.

Infographics convey maximum information in as little time as possible. Studies show that it is important to communicate clearly in as little time as possible, if you want to capture readers’ attention.  Infographics make an impact in a short time. It takes 50 seconds to read 200–250 words, whereas it takes only 1/10 of a second to process a visual scene.

5. Infographics drive traffic

The trend for infographic searches has been on a rise for a long time now. Infographics generate interest in a very short time. They have the potential to generate significant engagement and capture the attention of readers.  An infographic is easier to understand, leading to more clicks on your content. Infographics make your website more attractive for readers and enhance the traffic on your website. If you brand your infographic with your logo, it will improve both brand awareness and brand recognition.

Infographics are more likely to get picked and shared by other sources relevant to your business. Thus interactive infographics are a great solution for brands that want to enhance engagement on their content. To create an impressive infographic the best solution is Appy Pie Design. It offers hundreds of templates to choose from and an option to personalize the infographic by using your brand colors and logo.

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