How much should you charge for an infographic | Appy Pie Help

How much should you charge for an infographic?

By Abhinav Girdhar | Updated on December 29, 2020, 10:23 am

You can charge anywhere between a few hundred to a few thousands of dollars. Yes, that is quite a range. Let me explain how that works.

There are a number of factors contributing to the total amount of money that goes into creating an infographic. These factors may vary from one infographic to the other, thus making the amount of money you can charge for it vary.

Following are the factors that go into an infographic.

1. Ideation

This is where it all begins. The ideation part of the process forms the foundation of any good infographic. It requires time and deep knowledge of the industry and the audience you are targeting to get it right.

2. Research

Once you know what topic you are going to work with, it is time to delve deeper into the research part. This part often takes great time and effort as it is important that you find interesting information which is accurate. Not every topic would be easy, but this part of the process is the most crucial one.

3. Writing

Writing infographic content is different from any other form of writing. This content must be quick, crisp, short, informative, and convincing. The idea is to find the right balance between data and content. Too much data and it might be tough to convert customers and too much text is bound to bore people.

4. Wireframe

At this moment you know what you are going to say and how you are going to say, it is time to go to the design phase. And like all design projects, this too starts with a wireframe. This part of the process needs skill and a considerable amount of man hours.

5. Design

After the wireframe is finalized, design teams start working on the infographic and this is the core creative part that makes the infographic look appealing enough to grab and hold the attention of the audience.

However, if you want to reduce the amount of money you would have to spend on creating infographics from scratch, you can simply use the infographic maker from Appy Pie Design. It is simple to use, requires absolutely no experience in the field of design and comes with some of the most amazing infographic templates to get inspired from.

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