How important is a website for a business | Appy Pie Help

How important is a website for a business?

For any business to make a mark, it is important to build a strong digital presence. The first step towards building your digital presence is by making a website for your business. There was a time when website development was considered expensive and time-consuming. Now, with Appy Pie Website - the no-code website creator, anyone can build a website in minutes, for a fraction of the cost.

Here are the top reasons why you should build a website for your business.

1. Prospects search for products online


93% of buying decisions begin with a search on the search engines. Guess what, this is where all the websites are! If you do not have a website, you are not going to feature in their search results. This means you are going to lose out on this entire target market. 

2. You look professional with a website


Having a website may not ensure your professionalism, but not having a website indicates a lack of professionalism. There is a large section of the market that would not take you seriously if you do not have a website.

3. A website gives you a great ease of access


The easiest way for people to find you is through your website. Here, they can learn about your company, find out all that you can do, and get answers to any of the questions they may have about your business.

4. A website expands your audience


If you have an eCommerce website, you can reach out to customers in all corners of the world. When you sell online, you automatically expand your clientele and go global instead of staying local.

5. A website acts as customer support


The customer support you provide is of critical importance for the success of your business. You can add an FAQ or a Q&A section so that the customers can get answers to the most common queries without having to wait for your official working hours.

 

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