A website can help a business in a number of ways. Here is a list :
1. Online presence
Your customers are looking for you online and if you are not there with your business website, they are going to find your competitors instead of you. When you create a website, you take your first step towards building your online presence.
2. Customer engagement
A website can become a highly effective channel for customer engagement. A well-designed website allows prospects to engage with your business in myriad ways, like requesting a demo, booking an appointment, sending in an email inquiry, or just finding your contact information and giving you a call.
3. Competitive advantage
No matter what your business - restaurant, social media, event planning, photography, travel, real estate, law firm, or anything else under the sun. The moment you build a website, you gain a definitive edge over your competitors who do not have one yet. In fact, by building a more engaging and informative website, you have an advantage over others who have a shoddy website.
4. Lead generation
The right calls-to-action placed strategically on your website will help you generate great leads. You can add an inquiry form on your website so that prospects can ask their questions and leave their details so that you can get back in touch with them.
5. Saves time
When customers need information about your business, all they need to do is go to your website and study all the content at leisure. This means you do not have to spend hours answering the same questions and your customers will get all the answers without having to wait for days trying to get in touch with the right person.
6. Market your business
Apart from acting as a content resource, your website can act as a marketing channel where you can showcase your products. You can either have a photo gallery or a portfolio of your work showcased on your website. This is a great way to convince your prospective customers why they should choose to use your products or services.