What Format Should a Logo Be In? Choosing Between Vector and Raster | Appy Pie Help

What Format Should a Logo Be In? Choosing Between Vector and Raster

By Abhinav Girdhar | Updated on February 26, 2021, 1:59 pm

A logo is a critical part of a brand’s identity and it is important that you get a logo designed for your business. Whether you are designing your own logo or getting your logo designed by a professional, you would have to decide which format you should save your logo in.

There are multiple types of image file formats and the big question that often comes up is about the format the logo should be stored and used in.

There are two major types or formats in which an image can be saved - vector and raster. 

A logo must always be designed in the vector format and any professional designer would create a logo in Adobe Illustrator. Should you ever create a logo in Photoshop, it would be in the raster format, which would only spell trouble for you later on.

Vector images can be scaled up and down without distorting the image or affecting the quality of the image in any manner. This is precisely because the vector images are created with points, lines, and curves. These files are the original source files which can be edited easily, in sections as well if need be, using different software or applications.

However, if you were to enlarge a raster image, it will lose resolution and look kind of fuzzy. This happens because raster images are created with pixels. While exporting raster images, it is important to export them in the required size depending on where it will be applied.

In case you are going to edit the logo, you must never do so in the raster format. The changes or edits must always be made in the original vector file.

Here are some pointers for you to consider:

  • Raster files in JPG, PNG, GIF, and TIF formats are great for screens
  • Vector files in EPS, PDF, and AI formats are perfect for print
  • PNG files with transparent backgrounds are perfect for logos

Appy Pie Design makes sure that you can download your final logo design in the PNG format so that it has a transparent background, is scalable, and stays sharp no matter what size you print it on.


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