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10 Things to Consider When Creating Your Company Logo

  1. Keep your business and brand in mind
  2. Not all businesses are equal, and every brand comes with their own characteristics. The colors that will work for a fast food chain will definitely be unsuitable for a luxury car brand. Keep your customers and the market in mind before you design your logo.

  3. Don’t fall for the trends
  4. It is natural to be tempted by the latest trends and try and incorporate some trendy elements like colors, fonts or patterns in your logo. It is a bad idea! The idea is to create a contemporary logo with a timeless appeal. This means your logo design would be great for decades to come.

  5. Start with Black and White
  6. You won’t always have the option to print your logo in color. This is why you must first create a logo design in black and white so that whether it is a newspaper or a flyer, your logo looks as great in color as in black and white.

  7. Make it Scalable
  8. Your logo design should be such that it doesn’t lose its aesthetics or meaning in different sizes. Whether your logo is on a letterhead or on a massive banner, it should not lose its proportions. The smart thing to do is to draw in grids.

  9. Think Different
  10. The idea behind designing a logo for your business is to give it a unique identity. The moment you see the green Medusa, you know there’s a Starbucks café around. That is the power of a unique and memorable logo.

  11. Less is More
  12. Minimalism never goes out of style. When you stand back and look at your logo make sure that there are no unnecessary elements there. remove the clutter, make it clean, and keep it simple. Keep only those elements in the logo that are just about enough to convey the message.

  13. Test Out Different Media
  14. Your logo would be an extension of your brand identity. This means it would be printed on a wide range of media. Make sure that you test them all out. A logo printed on paper may look really different from the one painted on your storefront. Try it on stationery, website, app, packaging, t-shirt, or any other marketing material, you intend to use. Use mockups and figure out how it’s going to look in the real-world.

  15. Make it Flexible
  16. Some of the mediums may need you to restructure or alter the logo, use different colors, and even position them differently. The logo you design must have infinite possibilities of such tweaks and changes without losing its essence.

  17. Make it Meaningful
  18. The logo you design must be meaningful or have a clear message. Apart from looking stunning, the one thing that can make your logo great is its ability to send out a clear message. If this element is missing in your logo, sit down and re-design.

  19. Look for Inspiration
  20. Creativity needs inspiration to flourish! Sometimes waiting around for a brilliant idea to strike may not be the most effective way to go about it. Do some creative research. Take a look at the works of some of the best graphic designers and stimulate your creative brain cells. Go out, take a walk, look through your own portfolio of work. Inspiration can strike anywhere!

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