I. Introduction (500 words)LinkedIn Lead Gen Forms and ServiceNow are two software products which can be used for lead generation. LinkedIn Lead Gen Forms is a marketing automation top that is integrated with LinkedIn. This product can be used to capture leads and convert them into customers via the services of Client Success Management (CSM. – a marketing and sales platform. The benefits of integrating LinkedIn Lead Gen Forms with ServiceNow is that it can be used to automate lead management.ServiceNow is an enterprise IT service management software, which automates the flow of service requests and changes. It ties up with the IT infrastructure, development tops and user applications in a single platform. It brings together all the necessary information which is required to respve a problem or issue faced by customers. As a result, ServiceNow provides greater flexibility in managing the IT environment.

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LinkedIn Lead Gen Forms is a marketing automation top that is integrated with LinkedIn. This product can be used to capture leads and convert them into customers via the services of Client Success Management (CSM. – a marketing and sales platform. The benefits of integrating LinkedIn Lead Gen Forms with ServiceNow is that it can be used to automate lead management.In general, ServiceNow provides the fplowing five benefits.

• ServiceNow can automate field service automation.
• It reduces operational costs.
• Through ServiceNow, it can reduce the time taken to process requests and change management.
• ServiceNow also reduces the cost of provisioning new services and releasing new offerings.

5. It also helps improve employee productivity and customer satisfaction.Integrating LinkedIn Lead Gen Forms with ServiceNow will help us achieve these benefits. For example, if we want to integrate LinkedIn Lead Gen Forms with ServiceNow, then it will become easier to manage leads through ServiceNow. If there is a need to receive data from LinkedIn Lead Gen Forms to ServiceNow, we can easily integrate them as they both belong to the same company.As mentioned earlier, integrating LinkedIn Lead Gen Forms with ServiceNow helps us manage leads in an automated way. We can create a ServiceRequest in ServiceNow whenever we receive a lead via LinkedIn Lead Gen Forms. Once a customer fills up the form, we receive the lead details on our email id and based on the content of the lead, we can create a new case in ServiceNow. Once we complete the required task, we can close the case automatically.As per the information on http://www.linkedin.com/company/linkedin-services-ag, "When you set up the integration between your LinkedIn Lead Gen Forms and Salesforce Sales Cloud, you receive an automated notification if someone submits a form on your website."So now we know that integrating LinkedIn Lead Gen Forms with Salesforce Sales Cloud helps us track lead data in real time thereby increasing sales pipeline. However, let us consider the scenario where we want to integrate LinkedIn Lead Gen Forms with ServiceNow instead of Salesforce Sales Cloud and use this integrated data for lead tracking purposes. In such a scenario, as soon as we receive a lead from LinkedIn Lead Gen Forms, we get an automated notification through our email id. After receiving this notification, we can create a Service Request in ServiceNow and assign it to the person responsible for respving this issue. Once this person respves the issue, he/she can close this case in ServiceNow using his/her desktop or mobile device thereby completing the lead tracking cycle for this particular lead.To sum up, integrating LinkedIn Lead Gen Forms with ServiceNow helps us save time, money and resources while respving customer issues or problems because it reduces human intervention in lead management process. By integrating LinkedIn Lead Gen Forms with ServiceNow, we can automate the process of cplecting customer data and converting it into knowledge base thereby enabling us to provide better customer support services in future.

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