How To Develop An Effective Content Strategy for Your App?


By Vivek | Last Updated on October 25th, 2018 4:10 pm | 8-min read

App Builder Appy Pie: As a mobile app owner, it is important that you work towards building a relationship with the app users. This relationship and its strength depend heavily upon the substance behind it. A mobile app that has the ability to attract users and keep them engaged, offers to the company a direct access to the audience that is already familiar with the brand, thus affording them an opportunity to forge a relationship that is bound to last.

However, this opportunity can only be realized or converted into a reality when the audience find anything of value within the app. According to a study conducted as early on as in the October of 2010, it was established that 69% of people concurred in their belief that if the mobile app for a particular brand did not offer much value, is not that useful, helpful or easy to use, they would definitely develop a negative perception about the brand. This is why it is important to develop the design of the mobile app around the demographic or the audience that they are targeting while ensuring that the entire app experience is curated to their interests, preferences, and expectations.

The content that you deliver through the app, lies at the core of the way this app is going to perform, playing an instrumental role in grabbing and then retaining the attention of the right kind of users. What we mean by content here is, all that you have been employing for the engagement of the app user, whether it is information, service, or entertainment.

Now just putting excellent content is not enough to make the users come to your app and stay, how you relay the content, when you do it, and in what manner you choose to do it, is of special significance as well. In all, there needs to be a well planned content strategy in place for you to get any benefit from the same.

Content Optimization for Mobile

The way content is consumed on the mobile phones and on the desktop or laptops has some key differences. Though the smaller sentences are consumed in the same fashion, with comparable ease, but when it comes to longer, more complicated text, the mobile users do not enjoy it, sometimes struggling to make sense of it, while same users can easily comprehend it on web.

There are certain SEOs who in their intent of leveraging the same long form content on the mobile end up using the web copies for the mobile experience as well. This definitely does not work well. In fact, when it comes to mobile phones, ‘Less is More’! This is not just true for the responsive websites or mobile websites, but of course for the mobile apps as well.

how to design an app

The content strategy for mobile apps must devise a way so that the users do not have to go through endless scrolling of huge slabs of content on their phones.

It is important that you make it a point to deliver content in a manner that is tailored to the device they are using. This mobile experience includes a lot of different aspects like button placements, size & type of fonts used, color combinations, call-to-actions, and many such other mobile elements.

The underlying idea here is to make the entire experience as easy as possible for your app users to consume the content. Make sure that the amount of pinching and zooming that your app users need to do is kept to the minimum so that the information is presented to the users in a consumable form.

How To Create a Content Strategy for Your App? [20 Effective Tips]

  1. Keep the Textual Component Clear & Crisp
  2. Keep User Interface Elements Clear
  3. Reduce Unnecessary Content
  4. Remember to Optimize Interactions for Touch Screen
  5. Make Efforts to Understand the Content Better
  6. Clearly Establish & Outline the Limitations
  7. Create a Tangible Plan for your Content
  8. Create Different Content Models
  9. Execute the Strategy & Test
  10. Think Twice Before Involving User Created Content
  11. Know Your Users
  12. Target It Right
  13. Improved Metrics & Flawless Formatting
  14. Develop Smarter Content
  15. Encourage & Garner In-App Feedback
  16. Incorporate Social Media Integrations
  17. Tell A Visually Engaging Story
  18. Share User Stories or Testimonials
  19. Devise A Content Calendar
  20. Build A Buzz Especially Around the Time of Your App’s Launch

Now that you know that there definitely is a need for you to optimize the content for mobile phones, it is important that you get cracking on coming up with a mobile app strategy that would bring success for your app, adding value to the experience your app users have with it.

Here are top 20 tips for you to study, explore, and then implement while formulating a content strategy for your mobile app.

1. Keep the Textual Component Clear & Crisp

The biggest change that you need to be aware of and keep under consideration is that the screens for mobile or smartphones are significantly smaller than the desktop or laptop computers. It naturally follows that it is going to be challenging to fit all that content from the web version into the design of a mobile app.

Though there are many apps that simply condense the entire content to fit the smaller sized screen, it is definitely NOT a good idea at all! Instead, what you should do is tailor your content for mobile, instead of simply lifting it off of your website and putting it up as it is on your app.

An excessive dump of information (yeah that’s how it looks – a dump) on your mobile app leads to a poor user experience because app users would literally have to wade through a sea of information in their efforts of looking for the exact piece of information that they are looking for. This can amount to frustration among your app users quite naturally.

Another point that you must keep under consideration is that the content that you put up on the mobile app must be legible or readable. Keeping the font size at 11pts ideally, should ensure that your app users are able to read the text content you include in your app, without having to stress or strain their eyes. If the users have to zoom in to the content in order to read it, the font size is too small. Another cool tip is to use suitable spacing between lines and words or letters so that the app users can easily consume the content you have created so painstakingly.

2. Keep User Interface Elements Clear

It has been observed that when the comprehension of content on an app is considerably lowered, when compared to the experience on a desktop or laptop device. This is primarily because there is substantially less information on the mobile app.

On a website or when the users are consuming information on the website through a desktop or laptop computer, there can be elaborate information about the business, products, services, or any other offering. However, when it comes to providing a good app experience, a lot of text from the website has to go because the screen space is a lot less.

application maker

This is why you must take measures to ensure that the different elements of the user interface are clear, well placed, and convey clearly what their functionality and intent are.

It is important to remember that most of the app users would be outdoors while consuming the content you have for them. This is why visibility is such an important factor. One important tip here is to use contrasting colors that will help the users view and comprehend your content with greater ease which makes the app more usable.

3. Reduce Unnecessary Content

The attention span of an average consumer today has reduced considerably. The attention span is even lesser when it comes to people who are consuming content on their mobile phones. This means if there are multiple elements on the screen, chances of your app users getting distracted from the main activity that you want them to initiate definitely would go down.

Make sure that you remove all the unnecessary elements on the app and cut out all that clutter so that the focus of the users stays firmly on only those things that are of real importance. Think about the actions or elements on your app that will help the user accomplish their goal.

On a mobile app, if you add any filler information or such elements on your app, the user is bound to get distracted, thus reducing the chances of the users accomplishing the tasks you want them to complete. This means if you add a lot of clutter into your app, the conversion rates are bound to be lower, no matter what the goal is – buying a product or service, subscribe to your newsletter, or sign up for any other communication.

Every button, every visual element, every picture, every bit of text, or any other content that you add on to your app is going to make the app more complex, and when that happens you can expect a reduction in conversion rates. As a team, you must sit together and determine, which are the most important elements of your app and stick to only including the minimum number of elements. Make it your thumb rule to only include one call-to-action per screen, anything more than that is going to make the app users hesitate or get distracted, none of which are good for you.

4. Remember to Optimize Interactions for Touch Screen

Like we discussed earlier, the user behavior of the same users on the mobile apps and on the desktop or laptop computers are wildly different from each other. One big difference is that you would have to think about the ‘Touch’ interactions while you are optimizing your content for the mobile screen.

When you are designing your content strategy for a mobile app, it is advisable to limit the number of hand gestures, touch points, or any other actions that a user needs to take in order to complete a goal or explore the app while going through their user journey.

The users tend to use one hand while navigating through apps on their mobile or smartphone devices, hence while designing the placement of buttons and content, it is critical to take into account the physiology, ergonomics, and usage patterns of an average app user. One of the most prominent factors here is placing the buttons within reach of the thumb.

Also, you can improve the usability of the mobile app by reducing the number of screens or tabs that a typical app user has to go through while navigating through the app. If, on the other hand if you bury relevant content in a complex user journey, it can only cause frustration among the app users. Instead, using hamburger menus and navigation tools go further in helping users find what they are looking for.

Eventually, if you want people to use your app and keep using it, you must make the app user-friendly. Make sure that the navigation of your app and the user journey should be as simple and intuitive as possible when you are in the process of design and development of your app.

5. Make Efforts to Understand the Content Better

It is quite common for content to take the backseat, especially at the initial stage. However, during the discovery phase, it is important that enough importance is laid upon the content of the mobile app you are developing. It is important that the app developers spend time knowing the existing content and data for the business can shape up the decisions that are taken during the app design process, especially when it comes to the discussion regarding content management and development. It is important that you begin designing the app with realistic data instead of the dummy ‘lorem ipsum’ content. This can actually initiate conversation in context of potential oversights in the earlier stage, before it becomes too late.

6. Clearly Establish & Outline the Limitations

It is important that you have set the limits or boundaries for all the content that you are going to put up on your app. This is not a limitation per se, in fact it can help you and your team bring a certain crisp quality to the app content.

build an app

As the team is collecting, developing, or curating the content that is going to go on the app, it is quite important to have a defined limit for the copy or the input fields. This helps the content creators, developers, and the rest of the team work in cohesion and with clarity.

When the writers have a clear idea about the minimum and maximum character limits, they are bound to come up with content that is well-formed and clear.

7. Create a Tangible Plan for your Content

For any project, there are a number of teams with their own expertise and experience that are involved. So, when you are in the planning phase of your app, it is important that you also develop a tangible, crisp plan for the content that is supposed to go into the app.

app creation

The content plan needs to be formulated taking into account the needs and wants of the target audience, the flow and layout of content pieces, and the call-to-actions. This is best done with the content team, the client team (if you are creating the app for a client), design team, development team, and any other stakeholders seated together.

This is especially important when there is some involvement of difficult data as the teams can collectively put their heads together to discuss and address possible technical solution for handling it. Handling any errors that might arise and the messaging aspect are quite critical for an app and hence it should all be established early on!

8. Create Different Content Models

It is unrealistic to expect that you are always going to get it right in the very first go! This is why it is important to test varying lengths of copy in your app design. This is of particular importance in context of screens where the copy is going to fluctuate.

Additionally, remember that you can’t simply design just the one screen for the ideal length of content. While designing the screen you must make sure that the screens do not look empty as you put only the minimum copy, nor should it look like it is overflowing with content (even if it is all important content).

It is for this situation that the design and development team must make provisions for an alternate design for the screen on app. These alternative screen design solutions might have to be programmatically enforced so that if the copy to be posted on the screen is shorter or longer than desired, it can be adjusted or tweaked in the right manner.

This is why the designs for your app screens must remain flexible and the design and development team must remain flexible for any iteration while ensuring a healthy balance of important content.

9. Execute the Strategy & Test

The execution or the implementation phase needs to be planned for, in advance and it is always better to come up with a content guide. Putting a content guide in place can communicate the limitations that have been decided upon and then implemented in the CMS and the mobile app.

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However, it is not just the implementation that you need to worry about. There is a need for testing the content you are putting up on the app. Test the content you are putting up, on as many devices as you can with varying screen sizes, resolutions, configurations, and rotations, so that you can make sure that the content is being displayed in the desired fashion.

In addition to that, it is important to make sure that any default, offline or empty-state copy makes some sense. During the testing make it a point to seek out edge cases of oddly formatted content, particularly in case of users inputting any data.

10. Think Twice Before Involving User Created Content

As you are building your app, it is important that you have complete control over all aspects of your app development process and the app that you are releasing. In this scenario if you are planning to involve any kind of content that is created by your users, you would have little to no control over it!

Though there are some really great advantages to user created content on your app, but it can also go totally awry doing more damage than anything else. The volatility and unpredictability of the content and the direction it is going to take is the reason why you must think clearly before taking the final decision about whether or not you are going to allow any form of user generated content.

If you allow the users any form of freedom, there would always be a good number of people who would take advantage of it and push your product down with an unexpected enthusiasm. This is why, when you are letting any kind of user generated content into your app, you must make sure that the app user experience you provide is exemplary and engaging.

11. Know Your Users

Not knowing your app users or content consumers and going ahead with your plans without a clue is one of the biggest mistakes you can make. If you intend to make an and garner any measure of success with your content strategy, for your app, and for your business, then it is critical that you know the audience for your mobile app well.

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Some of the most important points that are worth considering while devising and planning your mobile app content strategy are listed hereunder:

  • Find out where your users spend the largest chunk of their time when they are online
  • Find out which are the social media platforms or networks that they are frequenting the most
  • Find out which devices they are using in order to go online (smartphone/tablets)
  • Find out what is the percentage of the users who are coming to your website using their mobile devices
  • Find out how popular visual content is among them
  • Find out which type of content is shared the most and what kind of content enjoys the maximum audience engagement

Once you have answers to these questions, you would have a better idea about your audience if you want to create an effective mobile app content strategy. Once you develop an understanding of what your users prefer to do when they are online you would be able to customize and personalize your content according to their interests.

One very important consideration here is that when you are creating content that is aimed at increasing audience user engagement, you should make sure that the content is not tweaked to fit the marketing objectives. The focus must lie on creating some great content.

12. Target It Right

It is common among the app developers or publishers to execute an entire content strategy without suitable analytics and let me tell you that it is a BIG mistake.

Did you know that only 52% of the users enable push notifications in their mobile apps?

This is an abysmally low number which indicates that the mobile app owners are unable to cast a big impact with the content that they are pushing!

The mobile app developers or publishers who fail to get their targeting right mostly would end up annoying their customers by sending them notifications that have little to do with them in relevance and value.

In contrast, if the in-app messages are targeted in the right manner and only convey relevant messages of some perceived value to the app user, the rate of conversions go as high up as 54% on an average.

Now, even if you can expose the audiences to in-app content that you have painstakingly created, there is still the matter of the unbelievably low attention span among the average app users (especially the millennials and the GenZ). The current average attention span of an app user is as low as 8 seconds, which means that you are going to lose them if you fail to target the right content to the right person.

This is the era of instant gratification where the patience levels are low and the app users can only be acquired by offering them quick results and rewards to their actions. If you send only mass crafted messages or notifications to your app users, you are going to lose them as they quickly discard you and download your competitors’ apps that are better at sending targeted notifications & messages. When you offer personalized content the user experience is enhanced manifold, keeping the users engaged with your messages, even after a long time has passed since they have downloaded your app.

13. Improved Metrics & Flawless Formatting

If you are implementing any strategy, but not measuring its impact, you are only doing half of your job! In order to figure out which content is performing better with your users, you would have to pay attention to a number of factors. These factors go a lot further than just the ‘likes’ and ‘shares’ that your content is receiving. In fact, it is important that you define goals that are more substantial.

Let’s say you set your goal as Reducing Shopping Cart Abandonment then you can think about the following measures.

  • Figure out measures of inducing trust among consumers for the buying process
  • Remove any price shocks or unpleasant surprises
  • Leverage emails to remind the users of the abandoned carts
  • Let the users check out with a guest login
  • Reach out to them in a personalized fashion
  • Monitor the funnel for any leaks
  • Employ remarketing for all that was left behind
  • Make it easy to navigate from cart to the store
  • Weave an engaging tale through visuals
  • Include customer testimonials
  • Offer free shipping or special deals
  • Ensure clear visibility of the cart
  • Remind the customers of your existence
  • Include multiple payment options
  • Let the users know that offer is only till stocks last & let them know how many units remain
  • Implement exit intent pop-ups
  • Display a progress indicator to tell them how far they have come in the process
  • Offer a ‘Save for later’ option
  • Offer a money back guarantee or other comparable assurance
  • Make sure that your app is highly responsive
  • Make it easy to create user accounts or register on your app
  • Keep cross selling on the check out page to a minimum or do away with it completely
  • Keep reviewing the process frequently

14. Develop Smarter Content

Today the thumb rule of copywriting is that you must write how you speak. Doing this makes sure that you can achieve the maximum amount of clarity. Another important aspect of developing quality content for your mobile app is to know what you must say and what you need to skip.

What this means is that when you are trying to make a point and have a feeling that some of the content that you are putting in there seems to be a little ‘extra’, then it is. You can either do away with it completely or simply incorporate a hyperlink which would send the app users or readers to read everything in detail on an entirely different page. Doing this would ensure that the focus of your app user stays only on the real point with little to no distraction.

The attention span of the average app user, as we discussed earlier is really low and only getting lower. It is for this reason you would need to make sure that the content you include in your app is as streamlined as possible.

15. Encourage & Garner In-App Feedback

Feedback plays a crucial role in helping you understand which content you should keep and which you should remove. When you receive in-app feedback as an app marketer you are given the ability to ask the customers about their opinions while they are in the process of consuming the content you put in your mobile app.

The in-app feedback differs from the long winded survey forms and can give you genuine opinions of the customers. After the customer uses your product or avails your services and understood all that you have on offer, has interacted with your user interface, they would have greater interest in providing a feedback that would be quick and valuable for you as a marketer.

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The in-app feedback ability is scalable, which means that irrespective of how many elements of content you might add in future, how many functionalities you introduce, how many new markets you venture into, this technology needs to be implemented only once and can be reused with great ease.

The in-app feedback you receive can serve as a guide for you to improve the content on your app which will directly enhance the app experience among the users. As you align your content with the users’ expectations, you are bound to impact the churn rate for good. However, doing this would also mean that you would have to keep working continuously and keep a close eye on customer satisfaction and make sure that the feedback implementations stay on track.

16. Incorporate Social Media Integrations

If the content on your app, stays confined within the app and never gets to see any other digital space, you and your app is missing out on a host of opportunities. Let your content out and let some sun shine on it! Billions of people all over the world are who are accessing their preferred social media platforms using their mobile devices. And these billions of people are not offered the opportunity to share your app content! Do you realize the scale of this missed opportunity?

The app market is crowded, seriously cluttered, and amidst this clutter, you would have to fight your share of battles as you try and get the attention that is due to your mobile app. For this reason, it is important that you diversify your content various social media platforms like Facebook, Twitter, YouTube, Instagram, and others. In addition to this, these platforms can prove to be a great avenue for increasing the engagement for your core target user group and can help you develop a strong fan base for your mobile app.

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Apart from this, the social channels can help you increase awareness about your app. Let the audiences understand you and your product, services, and offerings in a better way. In order to accomplish this, you can create informative blog posts, creative advertisements, videos, and podcasts which are aligned well with the personality and the image of the brand.

There are a number of different ways in which you can make use of social media and create content to engage the targeted audiences.

  • Social Media Influencers

    The content that you create can truly live up to its potential if you can gain the attention of the social media influencers. You can collaborate with them to create some customized content for your mobile app through influencer generated content that would appeal to their followers particularly.

    Choosing an influencer, however, can be quite a task, if you want to do it right. It is important that the persona of the social media influencer matches the goals and values of your mobile app.

  • Trailers

    How excited are you to see the trailer for a movie that is slated for release? This is the excitement that your target audience is going to feel when you release a short little trailer or a teaser of sorts. This trailer or teaser that you release must give the audience a sneak peek into what the app is all about, what it can do, and how it solves problems.

    The underlying idea here is to create some excitement, a sort of enthusiasm, and effervescence among the targeted users and pique their curiosity about your app.

  • Rewards

    Offer rewards and incentives to the users in exchange for a desired interaction or in-app activity. This strategy works quite effectively in increasing user engagement, considering the fact that 84% of the users confess that they would prefer using apps that offer rewards.


17. Tell A Visually Engaging Story

People, by nature are visual, and this is why the visual content gets way more attention as compared to content that is devoid of visuals or are full of low quality or poorly designed visuals. When you are aiming to get more eyeballs for your app, visuals can actually help you gain higher user engagement as compared to content that is essentially a wall of text.

Now, we cannot deny the fact that mobile phones give you the advantage of portability, but one big challenge that prevents itself in front of you is that you have a considerably smaller screen to work with. This means if your users have to scroll through copious amounts of text that talks about all the benefits that your app has for them, there is a good chance that the users would lose interest and skip through it. Instead, if you were using some creatively designed visual content then your app stands to gain attention and immediate recognition as users skim through it.

When the content is visual, about 65% of it may be retained by the users, even after 3 days have passed since they saw the content. This means that visual content can help the app design and development teams in creating a more powerful user experience. Incorporating icons that are attractive and have been designed thoughtfully can help you tell an engaging visual story and icons that stand apart in a search listing and on device screen can effectively help you get the desired attention.

However, visual content is not just limited to icons. You can also make use of the right images that convey the right kind of message or the message that you want to convey, for your app. Find images that suit your app the best, but make sure that you do not end up overdoing it! Using way too many visual elements can lead to shift of focus, distracting the app user from your core message of the app – your product or offerings. The idea here is to find just the right balance where the visual content that you put up on your app is just right and offers the app users an engaging & healthy UX.

18. Share User Stories or Testimonials

It is a natural inclination for most of us to trust those products that have been tested and vouched for by others. Any success story from the customers can actually go a long way in validating what you are claiming regarding your app and your offerings and can help you build an immediate bond with prospective app users. These social validations, when displayed on your digital space can actually help you in garnering users’ trust. Now, we have seen many apps coming up with engaging success stories of users, but only rare ones have met with any measure of success.

If your user success story sounds more like a sales pitch for your app or your product, potential users are not going to take it seriously. The focus of such stories must always be on the customer, which means that you would have to tune into the emotions and the underlying problems, before you talk about the solution (your app).

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When you are developing a user success story, make sure that you follow a gradual progression that begins with the situation that the customer is in, to the problem that they are facing, to the solution they chose, and eventually to the result. Once you have this progression drawn out, you can fortify the story making it more authentic with data and then get into the details of how your app helped the customer.

Now that you know what story you are going to tell, you must determine which way you are going to tell it. You as the marketer or app owner would have to figure out which format would offer the highest engagement for you. Listed below are some of the most popular formats that can help you tell some great user success stories or testimonials.

  • Text Based Case Study

    This is the most traditional, almost a classic form of telling a user success story. However, in the recent times when the attention span of an average internet user has only been lowering, this form of content can prove to be quite a challenge. Study the users’ behavior and keep an eye on the users’ in-app sessions. If you notice that your app users are spending a long time in your app, then using only text-based content can be a great way of delivering content.

  • Video Testimonial

    The video format testimonials can be incorporated within your app or through your social media profiles on different platforms like YouTube, Vimeo, etc. When you are creating video testimonials and are looking for higher engagement, it is a good idea to create a short video or a short video series which can be watched one after the other.

  • A Balanced Combination

    A safer, smarter bet would be to combine the two media and use a combination of both, text based and video case studies. When you adopt this method, you are essentially offering your app users a choice between the two, where they can choose to engage with the medium that they are comfortable consuming.

19. Devise A Content Calendar

This is especially relevant for those who already have a site or blog and are leveraging it to offer value to the users over time. These intellectual properties must also be used to engage with the potential app users via content that is relevant to them and has the potential to engage them during the entire process of launching the app and in the later stages through burst campaigns.

It is quite natural to get caught up in the whole hullabaloo of things and lose focus or any sense of organization in your content posting. To avoid any such chaos, it is a good idea to create an editorial or content calendar. This can help you plan ahead as you are implementing the content strategy that you have so painstakingly formulated. Doing this would help you to plan out the posts, so that they can go out in a consistent fashion, and thus achieve maximum exposure.

As a preliminary act, it is a good idea to create an editorial calendar a couple of months in advance which can have a list of primary publication topics, seasonal or special occasion posts, and leave some flexibility for including any current events, news related to the industry, trends, or any updates.

Now, you might be wondering why we are talking about preparing this calendar two months in advance and not on an ad-hoc basis. Keeping your content calendar prepared in advance would give you plenty of time for the following:

  • In-depth research on any given topic
  • Generating some buzz across all the digital or social platforms and also within the community
  • Implementing updates & unique marketing activities
  • Formulating case studies or customer success stories

Did you know that 20% of the apps are abandoned immediately after they are installed?

Updating your blog regularly and letting your app users know about it can lead to much greater engagement and generate an interest among the users, encouraging them to go back to visit the app and use it again.

Additionally, if you manage to deliver some value through your blog with statistical data, news, trend analysis, or any such content, you would be able to establish yourself in a position of authority. This way the users would look up to you for information and come back to your app and your blog for more.

20. Build A Buzz Especially Around the Time of Your App’s Launch

The time around the launch of your app is a great time to get some visibility, especially on the industry blogs and on relevant media channels. When your intent is to acquire critical user growth for a new app, burst campaigns present the best solution or strategy. Similarly, when you are looking for ways to put your app on the map and achieve a boost in the number of organic downloads over time, media exposure is the best way to go.

Approach the industry experts or the influencers and ask them for a review od your product. A favorable review from the right person can get you on the map and bring you a massive audience that is relevant for your app.

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The easiest and most direct way of asking the influencers for a review is simply by going ahead and asking for it.

  • Create A Killer Pitch

    Don’t waste time in niceties, let them know why your app is different from everyone else and better. If you are modest and humble, no one is going to want to review it.

    Keep the pitch ‘short & sweet’, while including all critical details and let them know clearly why your app is worth promoting! In your pitch include:

    • Name of the app
    • Reasons why it is unique
    • App links (iOS, Android, and any other)
    • Screenshots
    • Brief about target audience & features in your app
    • Ways to get in touch (all possible contact details)
  • Target the Right Bloggers

    If you have a retail app consider approaching fashion bloggers in addition to the usual app review portals like CnetDownload.com, AppScout, Gizmodo, IGN, and others. There actually are a number of media relations tools like GroupHigh for research on niche blogs & handling email communication with the bloggers, MyMediaInfo to find contact details for bloggers, writers, or editors, and Sellhack a browser extension for uncovering emails from social media profiles.

    Apart from these tools you can also reach out to media professionals including editors and journalists through professional portals like LinkedIn.

  • Persevere

    Did you know that around 40% of the journalists confess to writing about only 10% of the total apps that they’re pitched for?

    However, this number should not discourage you or lead you to abandon it all. Sometimes all it takes is perseverance, some time, and honing your pitch to perfection, if you want the influencer or expert of your choice to pay attention to you and to your app.

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About The Author

Vivek Srivastava, co-founder, Appy Pie, is a digital analyst and writes extensively about website and app promotion. He has over 8 years of experience in outbound and inbound digital marketing, website analytics, social media, conversion rate optimization and business analytics. Before entering the Digital arena, Vivek covered technology news for TV channels, Local Newspapers and Radio Channels. He also has a keen interest in music and he enjoys playing music instruments.

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