Let users swipe right to like, left to dislike, and up to super-like
A functional admin panel lets you manage all app users easily
Match user profiles based on their interests & preferences
Stay connected to your users through real time push messages
Let matched users chat if they want and delete it when they want
Let your users upload their photos to make their profiles attractive
Building the perfect dating app is as easy as pie now!
Last Updated on May 28th, 2020
Personalize it to improve its look and feel.
Create a dating app without coding.
Let users find their match and date.
Create your own dating app for Android and iOS for free. Just enter your app name, enter app purpose and start your free trial today.
It takes less than 10 minutes of your time to bring your app idea to reality with the cloud based DIY dating app builder Appy Pie.
You need no coding skills, or any previous technical knowledge to build a dating app with Appy Pie’s dating app builder.
Go live on Google Play Store and Apple App Store with your own dating app, all by yourself or with Appy Pie’s expert assistance.
Run ads via AdMob and Appy Jump, enable in-app purchase, get sponsorship and make money from your dating app.
Keep track of user behaviour via App Analytics, optimize the app the way they want, and deliver the best user experienc.
Appy Pie’s Dating App Builder offers you the following premium features to build your own.
Dating App Builder from Appy Pie helps you create an interesting application through which your users get to know various people, meet them and date them.
Dating apps have been around for more than a decade now. Dating culture, however, continues to expand slowly and steadily and the dating app market keeps expanding similarly. The major players in the dating app market are starting to go stale. There is always space for a newer dating app and ‘fresh’ dating apps continue to pop up and steal the show. There are a lot of opportunities if you’re looking to create your very own dating app.
In the blog that follows, we are going to talk about various dating apps and case studies of the most successful of them. Grab a snack and get ready to learn more about the dating app world, how dating apps work and the revenue models they follow.
Dating apps won’t be successful until they’re meeting consumer’s expectations. Meeting them is crucial for all businesses and dating apps are no different. So, what are the main consumer expectations from a dating app?
You’d be surprised to know that the most important expectations for users on a dating app are privacy and security. Many surveys and polls conducted show that they continue remaining a top priority. You can turn this into a USP for your app. Investing in the security of a dating app and marketing it can be a great strategy.
The next most important aspect of a dating app is an intuitive user interface. The iconic, elegant and effortless swiping interface made one dating app a phenomenon, a craze. We will read more about it in the blog but that gives you an idea of what I mean. Another example of an intuitive user interface is a dating app that shows you the people you’ve crossed paths with who have the app and allows you to connect with people who you tend to pass by while going about your daily routine.
Other consumer expectations are fairly based on personal preferences. For example, some people like the detailed profile creation while others may prefer simplistic profiles. There are dating apps catering to niche communities like apps that cater particularly to the LGBT population and others that cater to a certain religion or belief.
An important question to answer is how dating apps work. Almost all dating apps are location-based. The algorithm for a dating app is a two-part process. The first part is a perfected system of showing you potential ‘matches’ according to your real-time location.
This location-based display allows you to meet people that are nearer to you and makes it easier for both people to meet up in a real-life. The location-based algorithm is simple, and a user can increase or decrease the range of their matches. The second part of the dating algorithm is more complex, but it is always the location-based algorithm that plays first.
Each major dating app has its own secondary algorithm. With evolving techniques, the second part of the algorithm varies wildly across apps.
An app algorithm may be based on the number of likes a profile gets. This factor would boost how likely you were to see a particular profile. Well-liked profiles appear to more people and if a well-liked profile likes a profile, their rating will rise too. This internal scoring system ranks people. Simply put, people with better appearances ranked higher. Since this type of algorithm does not take much personal information about a person except for their preferences and photographs, it is a very simple system.
Another type of algorithm works on categorizing people into similar groups based on behavioral analysis of various people on the app. The scoring system mentioned earlier may still tie into this algorithm.
Then, there is a more detailed and older format algorithm that categorizes people based on the various internal questions and surveys. As the app user keeps answering the questions, the prospective matches keep trimming or increasing. It gives a wider array of people to see and helps match people who have similar tastes.
The ‘correct’ algorithm for a dating app doesn’t exist since predicting human behavior and preferences aren’t possible with the help of an algorithm.
Coming to an important aspect of having a dating app, making money on dating apps is really simplified. Advertising and subscription-based plans are the most common ways to monetize a dating app. In more professional terms, 90% of dating apps work on the ‘freemium’ model. The subscription plans for various dating apps have various ways to get users subscribed.
With their Iconic Swipe gesture, this popular dating app was among the first dating apps to become a watershed moment for the dating app industry. The success of this dating app lies in its unique and simplistic approach to dating. The app gets over 1 billion swipes every day.
The success of this popular dating app will never truly be crossed and even today, it remains a solid app for the dating industry and the industry leader. Its iconic ‘swipe’ interface gamified dating in a way no one else could. So many have followed this dating app’s approach to dating and literally, every app incorporates some form of swiping as a gesture.
This app’s business model has by and large remained the same. They are not as keen on advertising themselves to the masses. Its popularity comes from word-of-mouth marketing. When the dating app was new, it marketed itself to sorority girls as an exciting way to connect. This followed an influx of men onto the app looking for a way to connect and socialize. This proved to be a massively successful marketing strategy and the dating app caught on like wildfire.
This dating app basically uses the strategy of creating ‘value’ for potential users. The ‘value’ is people near you that are like you and are looking for the same thing. Their business model also incorporates maximum gamification of the dating space. The swiping mechanic psychologically feels like ‘gambling’ making users question themselves if the next profile is the one for them. This addicting user interface is what makes this app insanely successful in the dating space.
What sets the app apart is that it also softens rejection. Other dating apps keep asking for more information and not getting matches after filling 10000 questions makes you feel sad. This dating app is much simpler. It is a modern take on love at first sight and first appearances. It is weirdly more realistic than other dating websites.
Their business model also incorporates various features for more matches. This aspect has been discussed in detail in the revenue model.
As mentioned above, this dating app began through sorority students and made its way to literally everyone on the planet. Their target audience is everyone from the age of 18 to 60. The app doesn’t have a true target audience, but it is most popular among people in their 20s. However, the later age demographic of people from their 20s to 30s keeps rising ever so steadily.
This popular dating app works on a ‘freemium’ model. The founders have promised that the base app and swiping for matches will continue to be free. The app does provide an upgrades and subscriptions. Apart from this, the app has also monetized its app for advertising. Every 4-6 swipes you see a clickable advertisement that you can swipe away.
The premium subscriptions have upgraded features over standard version. The subscriptions allow you to have infinite swipes a day, allow you to ‘boost’ your profile for more people to see, give you ‘super likes’, let you rewind a swipe if you left swipe accidentally and remove advertisements. You can also buy boosts and super likes as in-app purchases for your profile individually.
Boost: Boost is a mechanic in the app that allows you to surpass the algorithm and have your profile appear to more people and at the top of people’s recommendation lists for a day.
Super Likes: Super Likes highlights a profile that has liked you and can be used to display a more enthusiastic engagement towards a person. In the free version, you have one super like per day and in the subscriptions, the super likes go up to 5 per day.
This dating app is a more ‘serious’ way to date. At signup, the app creates a personality profile for you. The personality profile has evolved over the years. It originally had 450 questions and it was reduced to 50. Prospective members complete a proprietary questionnaire about their characteristics, beliefs, values, emotional health and skills. The app algorithm then takes these and matches it with people in the database showing you potential matches. This questionnaire has worked like wildfire to ensure that the app survives in the modern markets. This dating app offers both paid and free service options.
What sets this dating app apart is that it can even reject applicants if they don’t meet the necessary criteria. They have certain pre-placed rules for who is approved and who is not. Their subscription rates for paid members are more expensive than other dating websites.
This popular dating app tries to deter casual dating with its expensive subscriptions and its target audience has always been people serious about long-term dating. This dating app is one of the most trusted dating websites in America and has an excellent brand reputation for the same.
The app has a simple business model and uses the website as its main channel. It also offers a mobile app that works properly only after your questionnaire is approved on the website. It has a subscription-based service with a single premium subscription and a basic free one. The free version provides you with limited services, matches and how much you can see about a person. The premium model goes out of its way to provide you with the best possible matches there are.
Developing a location-based dating app is harder than most people think. There are a lot of intricacies involved in developing an app. To succeed in the modern-dating app space, you need to involve machine-learning algorithms to know your user’s preferences and wants. You also need to USPs and an intuitive user interface. There are many more features required as a rule for dating apps. Then comes the revenue model you’d like to follow. Let us learn more about this step-by-step.
The features given below are user intended and every dating app needs to have them.
These are the basic features of a dating app. Everything else is additional, but these features form the core of your app.
You might feel that your job is done. But that is not the case. The next step for your dating app is to find a way to earn revenue. Once you have a significant audience, you can start charging for subscriptions or go with a freemium revenue model. You will have to add in-app purchases, push notifications and new features regularly into your app and maintain your app.
Developing a dating app by yourself is a high investment process. What if you were told that you could create your own app in an easier way? Create an app without needing to code.
‘How?’, you ask. It is very simple. Appy Pie’s Dating App Builder is a no-code app building platform that allows you to make dating apps within minutes. The best part? You do not need any coding skills or programming knowledge for it!
Just follow the steps given below and create your very own dating app.
Step 1: Go to www.appypie.com and click on Get Started.
Step 2: Enter your business’ name and click Next.
Step 3: In the next menu, choose Dating as your business category.
Step 4: Pick a color scheme. Remember, you can change this later.
Step 5: Before you go ahead with creating your app, you need to choose a platform to test your app on. Don’t worry, your final app will work on multiple platforms. This is just to test your app.
Step 6: Go on ahead and create an account on Appy Pie.
Step 7: Sign up with Appy Pie.
Step 8: Once you sign up, the app maker dashboard will be opened with a barebones app ready. What you need to do now is click on Save & Continue. This is a crucial step.
Step 9: Clicking on Save & Continue will start making a test version of your app. Once it is done, you can download your test app. Our real-time update feature lets you edit an app and have it reflect the changes in the app immediately.
Downloading your test app first allows you to test and create your app simultaneously saving time in the process.
Step 10: After downloading the test app, your dating app dashboard will open. To start editing your app, click on Edit. It will open up your app builder dashboard.
Step 11: Click on View All.
Step 12: In the view all section search for ‘dating’. Click on it to add it to your app.
Step 13: Once you add it, the dating section will open up for you to edit your app. The dating widget is pre-coded and already has a backend code ready-to-use.
However, to enable the chat feature, you need to link your app with a simple Firebase code. Here is a link which shows you how to add your chat-enabled Firebase to your dating app. It takes 5 minutes to do.
We’re actively working on adding a chat feature, but this is an unfortunate compromise you must make for now. However, you will be glad to know that this is completely safe and does not compromise the security and encryption of your app.
Once you have successfully enabled chat, you can move on to setting up your payment and revenue model. To do that, click on Payment Settings.
Step 14: You can either keep your dating app free or have In-App Purchases enabled. Click on the option.
Step 15: The tooltips will guide you on setting up your payment credentials. Once you’ve set up your user subscription plans for both Android and iOS.
Step 16: Next click on the Design icon to open the design page.
Step 17: It will open the design page which you can customize the way you want to. Once you’re done, click on Save & Continue.
Step 18: You can explore the other features of Appy Pie’s app builder. If there are some you like, you can add as per your requirements. Keep testing your app simultaneously to know how the app works and appears to your users. Once you feel satisfied with your app, you can move on to publishing it on the Store of your choice.
Appy Pie’s Dating App Builder is a quick, clean solution to make a dating app. Affordable, customizable and modern, Appy Pie ensures that you get to create the exact app you want without worrying about security, privacy, UI and backend design. Create your no-code dating app today!