Let users swipe right to like, left to dislike, and up to super-like
A functional admin panel lets you manage all app users easily
Match user profiles based on their interests & preferences
Stay connected to your users through real time push messages
Let matched users chat if they want and delete it when they want
Let your users upload their photos to make their profiles attractive
Building the perfect dating app is as easy as pie now!
Personalize it to improve its look and feel.
Create a dating app without coding.
Let users find their match and date.
Create your own dating app for Android and iOS for free. Just enter your app name, enter app purpose and start your free trial today.
It takes less than 10 minutes of your time to bring your app idea to reality with the cloud based DIY dating app builder Appy Pie.
You need no coding skills, or any previous technical knowledge to build a dating app with Appy Pie’s dating app builder.
Go live on Google Play Store and Apple App Store with your own dating app, all by yourself or with Appy Pie’s expert assistance.
Run ads via AdMob and Appy Jump, enable in-app purchase, get sponsorship and make money from your dating app.
Keep track of user behaviour via App Analytics, optimize the app the way they want, and deliver the best user experienc.
Building the perfect dating app is not so difficult anymore. You can now create your own dating app by using the tinder clone mobile dating app from Appy Pie. You can build a dating empire for your mobile on your own with this tinder clone. Your app can be designed to provide a unique experience where your member users can meet just the kind of person they want to. The infamous left or right swipe feature from Tinder can be incorporated in your app which would help your users decide whether they like or dislike the person. The users would also be suggested potential dates to browse through to keep them engaged and to ensure that they do not lose out on a potential partner.
Appy Pie’s Dating App Builder offers you the following premium features to build your own.
Dating App Builder from Appy Pie helps you create an interesting application through which your users get to know various people, meet them and date them.
Dating apps are an excellent way to socialize with people in the modern world. Hectic work-life schedules and the lack of a good social life can be balanced with the help of dating apps. Given their success, investing in a new dating platform is an excellent business opportunity. In this blog, we will discuss what makes up a dating app and how to create a dating app with Appy Pie’s App Builder!
Dating apps have been around for more than a decade now. Dating culture, however, continues to expand slowly and steadily and the dating app market keeps expanding similarly. The major players in the dating app market are starting to go stale. There is always space for a newer dating app and ‘fresh’ dating apps continue to pop up and steal the show. There are a lot of opportunities if you’re looking to create your very own dating app.
In the blog that follows, we are going to talk about various dating apps and case studies of the most successful of them. Grab a snack and get ready to learn more about the dating app world, how dating apps work and the revenue models they follow.
Dating apps won’t be successful until they’re meeting consumer’s expectations. Meeting them is crucial for all businesses and dating apps are no different. So, what are the main consumer expectations from a dating app?
You’d be surprised to know that the most important expectations for users on a dating app are privacy and security. Many surveys and polls conducted show that they continue remaining a top priority. You can turn this into a USP for your app. Investing in the security of a dating app and marketing it can be a great strategy.
The next most important aspect of a dating app is an intuitive user interface. Tinder started the dating craze with its iconic, elegant and effortless swiping interface. We will read more about it in the blog but that gives you an idea of what I mean. Another example of an intuitive user interface is the dating app Happn that shows you the people you’ve crossed paths with who have the app and allows you to connect with people who you tend to pass by while going about your daily routine.
Other consumer expectations are fairly based on personal preferences. For example, some people like the detailed profile creation of OkCupid and CMB. Some prefer simplistic profiles of Tinder and Bumble. There are dating apps catering to niche communities like Grindr and Her for the LGBT population and JSwipe aimed at Jews.
An important question to answer is how dating apps work. Almost all dating apps are location-based. The algorithm for a dating app is a two-part process. The first part is a perfected system of showing you potential ‘matches’ according to your real-time location.
This location-based display allows you to meet people that are nearer to you and makes it easier for both people to meet up in a real-life. The location-based algorithm is simple, and a user can increase or decrease the range of their matches. The second part of the dating algorithm is more complex.
Each major dating app has its own secondary algorithm. With evolving techniques, the second part of the algorithm varies wildly across apps. Let us take two examples of Tinder and OkCupid. Before we go on, do remember that the location-based algorithm always plays first.
Tinder’s original algorithm was based on the number of likes profiles got. This boosted how likely you were to see a particular profile. Well-liked profiles appeared to more people and if a well-liked profile liked a profile, their rating would rise too. This internal scoring system ranked people. In simplicity, people with better appearances ranked higher. Since Tinder does not take much personal information about a person except for their preferences and photographs, it is a very simple system.
However, Tinder announced a change in this algorithm. The current algorithm works on categorizing people into similar groups based on behavioral analysis of various people on the app. The scoring system may tie into this algorithm. That may not be the case, because this algorithm change is very recent and most of it is still under wraps.
OkCupid, on the other hand, has a more detailed and older format algorithm. If you ever use the app, you will know that it categorizes people based on the various internal questions and surveys that the app asks you. The questions keep on coming and your answers keep on trimming or increasing your matches making them better with each match. It gives you a wider array of people to see and helps you match with people who have similar tastes.
However, Tinder is still the best dating algorithm simply thanks to its simplicity.
Just like the two apps above, each app has its own matching algorithm and newer apps keep on tweaking their algorithms. The ‘correct’ algorithm for a dating app doesn’t exist since predicting human behavior and preferences aren’t possible with the help of an algorithm.
Coming to an important aspect of having a dating app, making money on dating apps is really simplified. Advertising and subscription-based plans are the most common ways to monetize a dating app. In more professional terms, 90% of dating apps work on the ‘freemium’ model. The subscription plans for various dating apps have various ways to get users subscribed. Tinder, for example, boosts your profile every day once you buy its subscription pack. The subscription, in a way, allows you to go around the algorithm and become more likely to be swiped.
Given below are the case studies of various dating apps on the market. You must know about them before you start creating your own dating app.
Tinder was among the first dating apps to become a watershed moment for the dating app industry. It is quite simply the Match.com of the current generation. The success of Tinder lies in its unique and simplistic approach to dating. Tinder has over 1 billion swipes every day. Remember that that figure is in an app which is 7 years old.
The success of Tinder will never truly be crossed and even today, it remains a solid app for the dating industry and the industry leader. Its iconic ‘swipe’ interface gamified dating in a way no one else could. So many have followed Tinder’s approach to dating and literally, every app incorporates some way of swiping.
Tinder’s business model has by and large remained the same. Tinder is not as keen on advertising itself to the masses. Its popularity comes from word-of-mouth marketing. When Tinder was new, it marketed itself to sorority girls as an exciting way to connect. This followed an influx of men onto the app looking for a way to connect and socialize. This proved to be a massively successful marketing strategy and Tinder caught on like wildfire.
Tinder basically uses the strategy of creating ‘value’ for potential users. The ‘value’ is people near you that are like you and are looking for the same thing. Tinder’s business model also incorporates maximum gamification of the dating space. The swiping mechanic psychologically feels like ‘gambling’ making users question themselves if the next profile is the one for them. This addicting user interface is what makes this app insanely successful in the dating space.
What sets Tinder apart is that it also softens rejection. Other dating apps keep asking for more information and not getting matches after filling 10000 questions makes you feel sad. Tinder is simpler. It is a modern take on love at first sight and first appearances. It’s weirdly more realistic than other dating websites.
Tinder’s business model also incorporates various features like Boosts, Super Likes, and Subscription Plans for more matches. This aspect has been discussed in detail in the revenue model.
As mentioned above, Tinder began through sorority students and made its way to literally everyone on the planet. Tinder’s target audience is everyone from the age of 18 to 60. Tinder doesn’t have a true target audience, but it is most popular among people in their 20s. However, the later age demographic of people from their 20s to 30s keeps rising ever so steadily.
Tinder works on a ‘freemium’ model. Tinder’s founders have promised that the base app and swiping for matches will continue to be free. Tinder does provide an upgraded Tinder Plus and Tinder Gold subscriptions. Aside from this Tinder has also monetized its app for advertising. Every 4-6 swipes you see a clickable advertisement that you can swipe away.
The premium subscriptions have upgraded features over standard Tinder. The subscriptions allow you to have infinite swipes a day, allow you to ‘boost’ your profile for more people to see, give you ‘super likes’, let you rewind a swipe if you left swipe accidentally and remove advertisements. You can also buy boosts and super likes as in-app purchases for your profile individually.
Boost: Boost is a mechanic in Tinder that allows you to surpass the Tinder algorithm and have your profile appear to more people and at the top of people’s recommendation lists for a day.
Super Likes: Super Likes highlights a profile that has liked you and can be used to display a more enthusiastic engagement towards a person. In the free version, you have one super like per day and in the subscriptions, the super likes go up to 5 per day.
eHarmony is a more ‘serious’ way to date. At signup, eHarmony creates a personality profile for you. The personality profile has evolved over the years. It originally had 450 questions and it was reduced to 50. Prospective members complete a proprietary questionnaire about their characteristics, beliefs, values, emotional health and skills. The eHarmony algorithm then takes these and matches it with people in the database showing you potential matches. This questionnaire has worked like wildfire to ensure eHarmony survives in the modern markets. eHarmony is both a paid and free service.
What sets eHarmony apart is that it can even reject applicants if they don’t meet the necessary criteria. They have certain pre-placed rules for who is approved and who is not. eHarmony’s subscription rates for paid members are more expensive than other dating websites.
eHarmony tries to deter casual dating with its expensive subscriptions and its target audience has always been people serious about long-term dating. eHarmony is one of the most trusted dating websites in America and has an excellent brand reputation for the same.
eHarmony has a simple business model and uses the website as its main channel. It also offers a mobile app that works completely only when your questionnaire is approved on the website. It has a subscription-based service with a single premium subscription and a basic free one. The free service provides you with limited services, matches and how much you can see about a person. The premium model goes out of its way to provide you with the best possible matches there are.
OkCupid is like Tinder in its business model. However, it has its differences. Unlike Tinder, OkCupid’s traction comes from both word-of-mouth and social media. OKC concentrates on its social media channels to generate traction.
OkCupid targets an even larger demographic than Tinder and combines Tinder’s addictive gamification with traditional dating website personality questions asked through multiple choice questions and quizzes.
However, OKC’s business model gives more power to the user and allows you to freely choose which questions to answer and which to skip. While you’re swiping a profile, OkCupid allows you to see the questions and answers of other people.
OKC has a highly data-driven business model and it allows users to message an icebreaker even before they’ve swiped on each other. OKC’s combination of data and user-driven dynamics create a flowing and continuously evolving database. This approach has worked and OkCupid is one of the fastest-growing dating apps on the planet.
What sets OKC apart from other dating websites is its balance between casual and serious dating. It has something for everyone. It also targets a larger audience than other dating websites.
OKC gives more control to the user and this simple dynamic has made it one of the most reputed modern dating apps. Its target audience is literally everyone from 18 to 80. OKC also gives relationship and dating advice actively through its blog helping people get better at relationships.
OkCupid has a freemium software model, with three levels of higher subscription. The following subscriptions are provided by OkCupid:
Match.com is the oldest online dating website on the Internet. It has a large business history and its business model has evolved over time. Match.com is a content-driven website and it follows a different approach to most dating websites.
Profiles on match.com are available to be viewed by everyone for free but contacting a profile requires you to purchase a subscription. Match.com also has a ‘ProfilePro’ option where a profile consultant helps you design a profile for match.com
Match.com is currently a compromise between a long-term dating and a matrimonial website. It has always discouraged casual dating and its rare for casual daters to take up match.com today.
Match.com is technically a paid service but it makes surfing around free. Match’s subscription fees are higher, but it has been a successful strategy. According to reports, it generated 888 million in revenue last year and continues to grow with passing time.
Developing a location-based dating app is harder than most people think. There are a lot of intricacies involved in developing an app. To succeed in the modern-dating app space, you need to involve machine-learning algorithms to know your user’s preferences and wants. You also need to USPs and an intuitive user interface. There are many more features required as a rule for dating apps. Then comes the revenue model you’d like to follow. Let us learn more about this step-by-step.
The features given below are user intended and every dating app needs to have them.
These are the basic features of a dating app. Everything else is additional, but these features form the core of your app.
You might feel that your job is done. But that is not the case. The next step for your dating app is to find a way to earn revenue. Once you have a significant audience, you can start charging for subscriptions or go with a freemium revenue model. You will have to add in-app purchases, push notifications and new features regularly into your app and maintain your app.
Developing a dating app by yourself is a high investment process. What if you were told that you could create your own app in an easier way? Create an app without needing to code.
‘How?’, you ask. It is very simple. Appy Pie’s Dating App Builder is a no-code app building platform that allows you to make Tinder-like dating apps within minutes. The best part?
Just follow the steps given below and create your very own dating app.
Step 1: Go to www.appypie.com and click on Get Started.
Step 2: Enter your business’ name and click Next.
Step 3: In the next menu, choose Dating as your business category.
Step 4: Pick a color scheme. Remember, you can change this later.
Step 5: Before you go ahead with creating your app, you need to choose a platform to test your app on. Don’t worry, your final app will work on multiple platforms. This is just to test your app.
Step 6: Go on ahead and create an account on Appy Pie.
Step 7: Sign up with Appy Pie.
Step 8: Once you sign up, the app maker dashboard will be opened with a barebones app ready. What you need to do now is click on Save & Continue. This is a crucial step.
Step 9: Clicking on Save & Continue will start making a test version of your app. Once it is done, you can download your test app. Our real-time update feature lets you edit an app and have it reflect the changes in the app immediately.
Downloading your test app first allows you to test and create your app simultaneously saving time in the process.
Step 10: After downloading the test app, your dating app dashboard will open. To start editing your app, click on Edit. It will open up your app builder dashboard.
Step 11: Click on View All.
Step 12: In the view all section search for ‘dating’. Click on it to add it to your app.
Step 13: Once you add it, the dating section will open up for you to edit your app. The dating widget is pre-coded to behave like Tinder and already has a backend code ready-to-use.
However, to enable the chat feature, you need to link your app with a simple Firebase code. Here is a link which shows you how to add your chat-enabled Firebase to your dating app. It takes 5 minutes to do.
We’re actively working on adding a chat feature, but this is an unfortunate compromise you must make for now. However, you will be glad to know that this is completely safe and does not compromise the security and encryption of your app.
Once you have successfully enabled chat, you can move on to setting up your payment and revenue model. To do that, click on Payment Settings.
Step 14: You can either keep your dating app free or have In-App Purchases enabled. Click on the option.
Step 15: The tooltips will guide you on setting up your payment credentials. Once you’ve set up your user subscription plans for both Android and iOS.
Step 16: Next click on the Design icon to open the design page.
Step 17: It will open the design page which you can customize the way you want to. Once you’re done, click on Save & Continue.
Step 18: You can explore the other features of Appy Pie’s app builder. If there are some you like, you can add as per your requirements. Keep testing your app simultaneously to know how the app works and appears to your users. Once you feel satisfied with your app, you can move on to publishing it on the Store of your choice.
Appy Pie’s Dating App Builder is a quick, clean solution to make a dating app. Affordable, customizable and modern, Appy Pie ensures that you get to create the exact app you want without worrying about security, privacy, UI and backend design. Create your no-code dating app today!