Top 11 Instagram Analytics Apps & Tools
We’ve covered a lot of Instagram marketing on our blogs. You can go through these posts to check out what Instagram Marketing is and how is it beneficial for your business. To find these blogs, make a quick search for Instagram. In this blog, however, we won’t be talking about Instagram marketing. Once you’ve started marketing on Instagram you need to know how successful it has been. However, to gauge the success of your marketing strategies, you need analytics apps. In this blog, we’re going to discuss 11 apps that you can use for Instagram analytics.
Unfortunately, Instagram analytics is difficult. It can be too basic for gauging the success of an Instagram marketing strategy. That is why this blog is going to talk about Instagram insights and analytics apps that your marketing team can use to gauge the efficiency of your Instagram marketing tactics.
Without further ado, let’s get started.
Top 6 Free Instagram Analytics Apps
Here are the top 6 free analytics apps for your business:
- Instagram Insights
- Union Metrics
Iconosquare is one of the best solutions for Instagram analytics. The platform lets you schedule new posts, monitor what people say about your business, and track basic Instagram analytics. These analytics provide trends related to engagement, impressions, post reach, and the performance of your Instagram stories.
Iconosquare also provides hashtag tracking that allows marketers to compare themselves to people and the topics they care about. Iconosquare offers a two-week free trial for its users.
Instagram Insights is the default Instagram analytics that is available within the app. It shows you when your audience is on Instagram, performance of your most popular posts, and your account’s reach and impression.
Instagram Insights is simple and to basic for advanced analytics. However, it is still one of the best tools for analyzing Instagram.
Union Metrics is not completely free, but it does offer a free one-month checkup. That is why it is on this list. That checkup can tell you what your best hashtags are, the timings your followers use your app, and which posts are appreciated most by your audience.
The free version of Union Metrics is better suited for short term analytics of your metrics and can help you make immediate changes to your marketing strategies. It is also good for smaller businesses/influencers since most hashtag analysis are hidden behind paywalls.
Crowdfire is one of the best Instagram Insight apps that you can use. It helps you schedule content, measure its performance, and curate industry-specific content. This information can be used by your businesses to expand their visibility and consider future content for their Instagram.
Another major advantage of Crowdfire is its user-friendly interface and interactive design that makes it easier for the app users to analyze information.
All of the things mentioned above, Sqaurelovin gets right. Its party piece, however, is its follower insights. It is the most accurate at that and helps you schedule your posts down to the second if needed.
With this app, you can extract previous data to analyze down to the hour. This can help you understand your followers better than any other analytics apps mentioned in this list.
Social Bakes can provide you with important analytics information, including your most liked and commented posts and your high-performing filters. It also allows you to compare your standing among your competitors with its Report feature.
Top 5 Paid Instagram Analytics Apps
Now that we’ve discussed the free available apps for Instagram analytics it is time to move on to the ones hidden behind paywalls. Here are the top 5 paid Instagram analytics apps for you:
HootSuite is a top-of-the-line Instagram analytics app. With HootSuite, you can create a custom dashboard that allows you to research analytics for multiple marketing channels, including Instagram, Facebook, Twitter, etc.
Using HootSuite, you can collaborate with team members on campaigns. It provides various features that allow you to split and distribute tasks, analyze individual team campaigns and find out which content provides the highest ROI.
Hype Auditor is a great tool if you’re using influencer marketing. The tool allows you to analyze an influencer’s audience, engagement rate, and ROI. With this app, you can keep an eye on influencer’s demographical audience and find the most effective influencers for your brand.
The tool provides you analytics for an influencer’s experience with other brands and judges the success of a brand on working with an influencer.
Sproutsocial, previously known as Simple Measured, is packed with features tailored for large enterprises. The tool used to be free but has recently become one of the most expensive solutions out there.
It helps marketing teams effectively manage their social accounts through one single interface. SproutSocial has one of the most interactive UI designs out there.
Keyhole is the best insights app for tracking the performance of individual hashtags. It helps ensure that you use the highest performing hashtags for your campaigns. This can help you get the best out of your campaigns.
You can also use Keyhole to keep a track of which influencers have been the most successful for your brand. This helps you create future influencer campaigns with higher ROI.
Later is the final tool on our list. Later provides excellent solutions for general marketing campaigns that you run on Instagram. It helps you track singular links and is great for analyzing what posts and products work the best for your business.
It does offer a free plan however, its paid ones are substantially better.
The 11 analytical tools given above will help you get your Instagram marketing tactics on track and get the best out of your marketing campaigns. The paid apps are better in the long run since they are more focused and make it easier for you to scale your business investments.
If you are still early into your Instagram marketing strategy, consider checking out our courses on Appy Pie Academy. You will end up learning everything that you need to know for creating an Instagram strategy that works for your business. Good Luck!