How Data Analytic Metrics Help Create a Better App?


Originally Posted By Erin Christensen  | March 31, 2015  | 4-min read
Ruchi Gohri on September 02, 2020  
Data analytic help create a better app - Appy Pie

An app in the app store is of no use if no users are downloading it. How such an app can be functional as a business? It needs to be recognized. Users must start using it.

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ere is a post for you to check out how push notifications help you drive user engagement

How your app can reach out to users’ smartphones?

For this, you must know your users first. You should study their behavior and learn their preferences to understand why they need your app and how they are going to use it. You need to provide your target audience what they are looking for.

In this article, we will take you through the basics of mobile app analytics that can help you understand your audience and make better app-making decisions leveraging the benefits of performing this analysis.

Key Mobile App Analytic Metrics

Here are a few major mobile app analytic metrics.

  1. App User and Data Acquisition
  2. This is the very first thing to study when creating an app. You need to know why users will use your app and what impressions are leading them to download your application. Also, you must know what your users want and what they expect out of your app. App Store analytics is one of the major activities that you need to perform to make your app successful. It helps you leverage the analytical data to enhance your conversions.

    You can research the market to get some additional insights. This helps you decide the budget you need for an effective app marketing strategy. Once you know what your app users want, you can forecast your app monetization techniques accordingly.

    To leverage your app at its best and perform the analytics for a mobile app, you can create your own analytics app using Appy Pie’s Analytics App Builder to keep a track of the performance of your business app. This app helps you analyze your app users’ activities like when they launch your app, where they click, what they like, what they order, and much more.
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    The other thing you can do is go for the Mobile App Analytics tool and analyze your user behavior. Watch this video to have a better understanding of how it works.

    (Above video is a part of a more elaborate course on Academy by Appy Pie. To access the complete course, please Click Here, or continue reading below.)

  3. Mobile App Retention
  4. Once you know your users, you would want to have them download your app and then retain them. Learning to maintain and improve mobile app retention is the next best thing that you may learn. Creating an excellent app retention strategy is a must as it keeps your users happy and engaged effectively.

    You must know the reasons why your users are leaving your app to understand how you can retain them. Learning their app activities and getting inside their heads can help you create an effective and scalable app retention strategy. To make this work, you need to create different app retention patterns around where users are using your app and where they are deleting it.

    Here is a post to help you learn various effective ways of retaining your mobile app users – Smart Ways To Engage And Retain Mobile App Users.

    Before we go any further covering rest of the metrics, let us first have a look on a few stats to understand why data is essential for creating an app.

    Data Driven Decisions for your Mobile App - Appy Pie

  5. Mobile App Engagement
  6. You must also know how to keep your users engaged with your app. And for this, you need to learn the app engagement metrics. Push notifications service is one of the best tactics to keep your users engaged. The reason behind this is that in-app push notifications can provide your users with various useful insights about your business, its products and services, how it functions, and much more.

    The more effective and engaging your push notifications will be, the higher level of app analytics and data-driven insights you will receive in return. You can go through this detailed post to learn how mobile push notifications work and how they help you keep your users engaged – Push Notifications And How They Can Help Your App.

    Let us stay on the push notifications part for a little longer and understand them better. Here is a video to help you learn how you can reach out to your app users with the help of a push message.

    (Above video is a part of a more elaborate course on Academy by Appy Pie. To access the complete course, please Click Here, or continue reading below.)

    As you know how beneficial they are for your app engagement strategy, you would want to get them in your app. With most of the app-building platforms, you need to buy push notifications feature separately. However, that would not be the case with Appy Pie’s AppMakr. Yes, Appy Pie AppMakr provides users with over 25000 push notifications every month when you create an app.
    Create an app now!

    Average screens per visit, session length and depth, churn rate, daily and monthly active users, retention rate, etc. are the few major mobile app KPI metrics that can help you analyze the engagement metrics.

  7. Mobile App User Experience
  8. The next thing that you can think of is where the users engage with your app. You must understand the difference between user engagement and user experience. Try to measure both these metrics separately if you want to make your app a big success. To deliver the best user experience, you need to focus on almost every part of your app strategy. You must know everything that contributes to the positive app experience.

    Let us take an example of a fitness app. It is a great app if it understands where and when they want to work out and gives them the recommendations accordingly.

    You are lucky if you own a grocery store because we have an existing blog post on how you can deliver a better app experience with your grocery app – How to build a better and more personalized app experience with your grocery store app?

    You can also go through the post to understand the concept of delivering the best app experience better even if you are not a grocery store owner.

  9. Revenue and In-app Monetization
  10. In-app monetization is not all about making money with your app. It also helps you get the accurate app analytic insights. For example, if you add ads to your app to monetize it, you also get to learn which ad users are clicking on and going around to check out the offers.

    An excellent app monetization strategy not only helps you keep your users engaged but also it lets you increase your business revenue.

    Cost per Install, conversion rate analyzation, user lifetime value, average revenue per user, etc. are the major mobile app KPI metrics that help you analyze the revenue that your app generates.

    Here is a course from Appy Pie Academy to help you learn how you can monetize your app to make more money from it – Mobile App Marketing Strategy & App Monetization For Free.

How Appy Pie Can Help?

Appy Pie’s AppMakr helps you in creating an app with various effective features that help you deliver the best possible user experience. Also, you get an in-built push notification service to help you keep your users engaged. With Appy Pie’s push notification service you can better connect with your app users and inform them about the product updates, ongoing discounts and offers, and much more.

Appy Pie’s AppMakr helps you perform various app analytics that you can use to come up with an effective user retention strategy. Making the decision of creating an app using Appy Pie’s AppMakr can become the major reason behind your app’s success.
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Conclusion

So that was almost everything you needed to know about how you can make the best use of data before you start creating an app. Just follow what has been told and you will be all good to go. Think like a consumer and you will get to know what is required. Making your users happy doesn’t take that much effort. Just start valuing them and they will increase the value of your brand!

Create an app using Appy Pie’s AppMakr today and do not forget to let us know how it worked out for you. All the very best!

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Ruchi Gohri
About The Author

Ruchi Gohri, content writer at Appy Pie, has penchant for writing. With over 4 years of experience, she plays around with words elegantly, crafting simple content for all to read. In her free time, she loves her couch either to read or catch on her sleep.

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