An Introduction to Modern Advertising
Creating a good product or offering excellent services is the foundation, but that is not enough to run a successful business. There is more to the story. No matter how great your product or service maybe, if you do not know how to sell it, you are going to fail at it.
Marketing and advertising are an integral part of running a successful business. You have the option to stick to conventional advertising methods or go for fresher, more modern advertising methods. With advertisers getting more experimental, they are coming up with ideas that are truly modern and innovative.
In this blog post, we will have a look at the modern advertising methods that are emerging today as some of the most effective strategies.
There are numerous advertising techniques that you can use for promoting your products and services. Businesses, however, are always looking for newer, more appealing advertising methods. The Internet in particular has led to the emergence of many new-age modern advertising techniques.
Advertising in the modern era is completely different from traditional advertising. Here are some of the latest and hottest trends in modern advertising that are gaining popularity.
Modern Advertising Methods
Web Banner Advertising
A banner ad, or a web banner, is an advertisement displayed on a web page. The advertisement consists of an image or of a multimedia object created using Flash. So banner ads can be static or animated, depending on what technology has been used to make them. Some banner design inspirations are Adobe, Amazon, and DELL.
Digital or Online Advertising
Digital advertising or online advertising or Internet advertising or web advertising is a form of marketing and modern-day advertising which uses the Internet to deliver promotional marketing messages to consumers. The best examples of successful digital advertising are American Express and Mastercard.
Mobile advertising is a form of advertising done via mobile phones or other mobile devices. It is a subset of mobile marketing. Advertisers procure data of mobile numbers of their existing customer base as well as a list of phone numbers of potential customers. A message rarely goes unnoticed and thus, qualifies as an effective marketing or advertising tool! Few examples of companies that made the most of their mobile marketing campaigns are Ford Motor Company, RedBox and Starbucks Mobile Payments.
This is a propaganda advertising technique, which aims at convincing the user that everyone else is using the products or everyone in the customer base, is in favor of the brand and so he must do so too. The brands that used this method are Oral-B and Maybelline New York.
Promotional advertising involves the use of promotional media events or promotional give away items, which help to acquire public attention and are simply an effective way of advertising. American Express Promotional Advertising Campaign and iClick Interactive Promotional Advertising Campaign are the best examples that fit here.
Laws have banned the advertising of products like alcohol or cigarettes. Owing to this, many umbrella brands have come up with a technique that not only promotes the umbrella brand name but also reminds the consumer of the products that have been banned from advertising. Some instances of surrogate advertisements are Kingfisher Soda, Royal Challenge Golf Accessories and Mineral Water.
Pixel advertising is a very new type of advertising in which the cost of an advertisement is calculated based on the number of pixels it occupies on the internet. LEGO and Sephora are the best stories of Pixel advertising.
Contextual advertising is targeted advertising for advertisements appearing on websites or other media, such as content displayed in mobile browsers. The advertisements are selected and served by automated systems based on the identity of the user and content. One of the well-known examples of contextual advertising is Google AdSense.
Keyword advertising is a form of online advertising where advertisers pay to have an advertisement appear in relevant results listing when a person uses a particular phrase to search, by employing a search engine. For example, a retailer selling different types of shoes would have high heels and sneakers in a different ad group.
Corporate blogs are an extremely excellent way for companies to reach out to their customer base on the Internet. Advertising blogs usually make use of Search Engine Marketing techniques, which ensure better results on the web. If you get decent organic traffic on your blog, you can also try text-link ads where you link a piece of text on your site to another page on a different website.
Did you know that you can convert your blog into an app? This means your readers can access it anytime they want through their smartphones easily!
The advertising displays placed inside restrooms of restaurants and bars. Bathroom ads are placed on walls of restrooms in bars and restaurants and are visible to patrons of those venues. Hygiene related Products benefit from such marketing.
Public Relations Advertising
Maintaining and developing good public relations has been a marketing tool for companies to maintain goodwill amongst employees and clients. Public Relations Advertising is a great way to build and maintain a particular brand image and identity. Public relations thus can be considered a great advertising tool that is used by companies. Google’s Fight Ebola Campaign is one of the successful public relations campaigns.
Guerrilla advertising is a strategy in which a company uses surprise and/or unconventional interactions to promote a product or service. It is a type of publicity. Duracell added their flashlight posters to illuminated areas, reminding users of the power of Duracell was one successful example of Guerrilla Advertising.
Testimonials and Endorsements
A testimonial or Endorsement consists of a person’s written or spoken statement admiring the virtue of a product. Marketers hold documentary evidence that a testimonial or endorsement used in marketing communication is genuine and hold contact details for the person who, or organization that, gives it. Testimonials are effective because they increase your conversion rates.
Examples of Modern Advertising
- Chipotle: Back to the Start
- Budweiser: Whassup
- P&G: Thank You, Mom
- Burger King: Subservient Chicken
- Red Bull: Stratos
- Old Spice: The Man Your Man Could Smell Like
Advertising is a powerful tool that businesses have used for ages in reaching potential customers to purchase their products or services, as well as reinforcing faith in the business of existing customers. In modern advertising, the advertisements themselves are selected and served by automated systems based on the identity of the user and the content. In the last three quarters of 2009, mobile and Internet advertising grew by 18 percent and 9 percent respectively. So you should dive deep into modern advertising in the new era to promote your brand. Learn more about advertising with our learning courses! Try Appy Pie Academy today!