Simply knowing number of downloads, revenues or user ratings and feedback is not enough. You need to track your app on a whole lot of other parameters. This is where App analytics come to your rescue.

App Analytics would help you in primarily three areas:

Audience analysis
Behavior /Engagement Analysis
Conversion Analysis

To get a real sense of how well your app is doing, you need to get a handle on App analytics.

App Analytics help you find out how people interact with your apps. The analytics include data about app engagement, where people discover your app, how your marketing campaigns perform, and more.

Benefits of App Analytics

Some major benefits of App Analytics are mentioned below.

App analytics provide data-driven insights into issues concerning retention.
App analytics help users to collect precise data to serve their customers in a better way.
App analytics help drive ROI over every phase of performance.
App analytics allows users to track group and individual achievements of marketing objectives from campaigns.
App analytics help users to drive customer-focused and personalized marketing.

Now that you know the benefits of performing app analytics, let us talk about the features that Appy Pie’s Analytics App Builder offers.

Features of Appy Pie’s Analytics App Builder

App analytics collect the data and let companies play around with it. All sorts of stakeholders and participants can then evaluate it to draw out their perceptions and make flawless, data-backed decisions without all the unwanted and complicated mathematics. Some teams test profit models while others explore user behaviors, measure the top app analytics metrics, and plan marketing campaigns. Here are the most common features.

Data visualization

Appy Pie’s Analytics App views data in both templated and custom reporting form. It also includes interactive dashboards to make sense of data.

Tracking

Appy Pie’s Analytics App Builder creates an app that automatically tracks every activity that happens inside your mobile apps.

User profiling and segmentation

The analytics help you find out who the users are by segment, region, time, OS, behaviors, demographics, and more.

Measurement

App analytics measures app engagement by both, user and feature.

Notifications

Appy Pie’s Analytics App Builder creates an app that communicates with the users and sends alerts to the product team.

Customer funnel

App analytics help businesses view marketing funnels and customer journeys.

With app analytics, marketing teams can enhance profitability and gain new customers. Analytics teams can deliver the company with insights, product teams can test and repair new features, and leadership can lead with more confidence.

Common Goals to achieve when using analytics for apps

Equipped with app analytics, businesses are way better prepared to understand what their users want. Here are some common goals to be achieved when using analytics for apps.

Better allocate marketing spend
Improve app retention
Discover pain points
Analyze features and test changes
Segment app users by persona
Decode customer churn

Now that you know why it is important to create an analytics app for your mobile apps, go for Appy Pie’s Analytics app builder today and create one for yourself!