How to design a logo? [Step-by-step guide]

Abhinav Girdhar
By Abhinav Girdhar | Last Updated on May 29th, 2022 10:24 am | 5-min read
How to design a logo - Appy Pie

Why is a logo important for brands? A short answer would be, it is important because of the impact it has on how a consumer will perceive a brand. Logos are powerful symbols for brands because of what they convey in a to the general public. Therefore, designing a good logo is a vital branding investment for businesses.

Appy Pie - How to design a logo
To put it simply, a logo is the face of your business. It is usually the first thing that potential clients will notice about a brand, and therefore it becomes a point of recognition for them. There is a common belief that it takes a customer just a few seconds to form an opinion about a brand. A well-designed logo can communicate to a customer that your business is trustworthy and professional with high-quality goods or services on offer.

Now that you know the importance of a logo, let’s get down to the design process.

How to create a logo?

The simplest way to create a logo is to use Appy Pie’s Logo Maker that comes with a range of features. The platform has thousands of pre-designed templates that you can use to create a logo.

Appy Pie’s logo maker does not require you to have any coding experience or be proficient in Photoshop and the like. It has a simple and easy-to-use interface that allows you to create a logo in just few steps. Anyone can create a brand logo that can be used on banners, website ads, social media and mobile apps.

Steps to create a logo using Appy Pie’s logo maker are:

  • Select a template from the list of templates on the dashboard.

  • Use the text editor to add text. You can add text patterns and text combinations in your design. Under text pattern, you can choose from heading, subheading and normal text. There are several text combinations to choose from. So, exercise your creativity here.

  • The next option is the background editor. You can add solid colors, gradients and even patterns in your logo design. Appy Pie also gives you the option of adding a custom background.

  • The image editor allows you to choose an image for your logo from the extensive image library of Appy Pie. You can crop, remove background, and add effects to the image like reducing its opacity.

  • The elements editor allows you to add shapes, icons, and clip arts. You can change the color of the elements and edit them accordingly.

Once you have created the logo, you can save the file and download it.

  • Tell your story
  • More than your products, you need to sell your brand story to the public. This is because, for a prospective user identifies better with a story, as compared to boring facts about a product. The point here is that you need to tell the story of your brand through your company logo.

    To tell your story, don’t talk about what you do. Instead, focus on why you do it. This “why” should be visible in your logo – through its color, shape, typeface, and other such elements.

  • Look for words that describe your business
  • The next step is getting the setting of the logo right. The goal here is to find words that best describe your products/services.

    For example, if you are in the apparel business, then simply type clothing or apparel to find relevant words that describe your products and the story of your brand.

    These words will guide you in refining the concept for your logo.

  • Start sketching
  • Equipped with the brand story and keywords from the previous steps, get started on sketching ideas that come to your head. This can be a long drawn and frustrating process especially if the first set of sketches don’t come out right.

    The key here is not to get bogged down and keep refining your concept. You can use old sketches to influence the new ones.

    A sketch can be the brand name, a shape or both.

  • Pick versatile color schemes
  • Although you might have picked a color scheme when you sketched your logo, there’s a catch. Eventually, your logo will be on backgrounds whose colors you did not use as references in the earlier stages.

    What this means is that you have to have at least two color variations – one for light backgrounds and the other for dark ones.

    Appy Pie’s logo maker allows you to choose from a range of color schemes and patterns. You can try out several schemes before selecting one that does justice to your logo.

  • Select a font
  • The next step is to select a font that complements your logo. Appy Pie’s logo maker includes several font combinations that you can experiment with to find out what fits your logo’s concept best.

    Remember to avoid generic fonts like Times New Roman and Calibri.

  • Keep your logo scalable
  • Your company logo will eventually go up on multiple platforms – physical posters, social media pages, your app and in print. So, your aim should be to design a logo that is legible when it is scaled up to appear on a large billboard and scaled down to appear onto the side of a pen.

    Essentially, the size of the logo should not impact the legibility of the logo.

There are a few pitfalls you have to avoid while designing your logo. And, they are:

  • Don’t fall for industry clichés. Avoid generic designs so that your logo stands out.
  • Avoid complicated designs. Simple designs are easier to remember.
  • You don’t have to follow what is trending. Because when trends change, your logo will appear dated.
  • Don’t settle. A logo is crucial for brand building, so keep striving until you have a really good design.


That was your guide on creating a logo. You can start this process today with Appy Pie Design. There are alternatives you can consider but the sheer customizability Design provides makes it the perfect logo making software for beginners.

If you follow the process mentioned in this blog, you will end up with a remarkable logo design that will put your brand on the map. Good Luck!

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Abhinav Girdhar

Founder and CEO of Appy Pie

App Builder

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