How to design a logo - Appy Pie

How to design a logo? [Step-by-step guide]

Abhinav Girdhar
By Abhinav Girdhar | Last Updated on April 15th, 2024 11:58 am | 5-min read

How important is a brand logo? Short answer - very! Now let’s talk further about it. A brand logo is the first thing your customers or target customers will notice and that is probably how they will remember your business. That is how important your brand logo is for you. Hence, it is important that you create a logo for your brand that truly represents your brand voice, image, and its unique flavor. Designing a logo is more than just throwing random shapes, letters, colors, and other such elements together and being done with it. Logo design is a critical part of graphic design and requires certain skills and training. However, there is still hope for people who have no special training in graphic design. Appy Pie’s AI-driven logo maker is the perfect platform to make a logo for your business.

How to design a logo using AITo put it simply, a logo is the face of your business. It is usually the first thing that potential clients will notice about a brand, and therefore it becomes a point of recognition for them. There is a common belief that it takes a customer just a few seconds to form an opinion about a brand. A well-designed logo can communicate to a customer that your business is trustworthy and professional with high-quality goods or services on offer. Now that you know the importance of a logo, let’s get down to the design process.

How to create a logo?

The simplest way to create a logo is to use Appy Pie’s AI Logo Maker that comes with a range of features. The platform has thousands of pre-designed templates that you can use to create a logo. Appy Pie’s logo maker does not require you to have a background in graphic design or be proficient in specialized design software like Photoshop, because it is an AI design tool. It has a simple and easy-to-use interface that allows you to create a logo in just few steps. Anyone can create a brand logo that can be used on banners, website ads, social media apps and mobile apps. Steps to create a logo using Appy Pie’s logo maker are:Step 1: Select a template from the list of templates on the dashboard.Step 2:Use the text editor to add text. You can add text patterns and text combinations in your design. Under text pattern, you can choose from heading, subheading and normal text. There are several text combinations to choose from. So, exercise your creativity here.Step 3:The next option is the background editor. You can add solid colors, gradients and even patterns in your logo design. Appy Pie also gives you the option of adding a custom background.Step 4:The image editor allows you to choose an image for your logo from the extensive image library of Appy Pie. You can crop, remove background, and add effects to the image like reducing its opacity.Step 5:The elements editor allows you to add shapes, icons, and clip arts. You can change the color of the elements and edit them accordingly. Once you have created the logo, you can save the file and download it.Appy Pie’s AI logo generator is the best option for businesses that do not have a budget to invest in skilled resources or the time to design a logo from scratch. Of course, you have the option to choose from among the numerous ready-to-use templates and customize them using AI. But, what is really fun with the AI text-to-logo generator is the concept of turning written prompts into professional and memorable logo designs with just a click of a button. Here is the simple three-step process to turn your text into a logo with this brilliant AI design platform from Appy Pie.

Step 1: Enter a detailed prompt

Creating a design prompt is a critical step. While creating your prompt, make sure that it is clear and concise. The prompt needs to describe your desired logo. You should consider including details like your brand name, industry, brand colors, and any specific elements you would like to include in your logo.

Step 2: Let AI make your logo

After entering the well-drafted design prompt, you only need to hit the Generate button and let the logo generator do its thing. The in-built advanced algorithms are programmed to analyze your design prompt and then come up with a number of options for your brand logo, making sure that your prompt is honored in the process.

Step 3: Customize your logo

Now that you have multiple AI-generated logo options in front of you, choose the one that you like best for your brand and business. Now, you have the space to make as many changes as you want, from changing the text, shapes, colors, or any other aspect of the chosen logo to truly make it unique. Once you are happy with the way your logo looks, you can easily download it in a format of your choice before placing it on any digital or physical property of your choice.

  1. Tell your story
  2. More than your products, you need to sell your brand story to the public. This is because, for a prospective user identifies better with a story, as compared to boring facts about a product. The point here is that you need to tell the story of your brand through your company logo. To tell your story, don’t talk about what you do. Instead, focus on why you do it. This “why” should be visible in your logo - through its color, shape, typeface, and other such elements.

  3. Look for words that describe your business
  4. The next step is getting the setting of the logo right. The goal here is to find words that best describe your products/services. For example, if you are in the apparel business, then simply type clothing or apparel to find relevant words that describe your products and the story of your brand. These words will guide you in refining the concept for your logo.

  5. Start sketching
  6. Equipped with the brand story and keywords from the previous steps, get started on sketching ideas that come to your head. This can be a long drawn and frustrating process especially if the first set of sketches don’t come out right. The key here is not to get bogged down and keep refining your concept. You can use old sketches to influence the new ones. A sketch can be the brand name, a shape or both.

  7. Pick versatile color schemes
  8. Although you might have picked a color scheme when you sketched your logo, there’s a catch. Eventually, your logo will be on backgrounds whose colors you did not use as references in the earlier stages. What this means is that you have to have at least two color variations – one for light backgrounds and the other for dark ones. Appy Pie’s logo maker allows you to choose from a range of color schemes and patterns. You can try out several schemes before selecting one that does justice to your logo.

  9. Select a font
  10. The next step is to select a font that complements your logo. Appy Pie’s logo maker includes several font combinations that you can experiment with to find out what fits your logo’s concept best. Remember to avoid generic fonts like Times New Roman and Calibri.

  11. Keep your logo scalable
  12. Your company logo will eventually go up on multiple platforms – physical posters, social media pages, your app and in print. So, your aim should be to design a logo that is legible when it is scaled up to appear on a large billboard and scaled down to appear onto the side of a pen. Essentially, the size of the logo should not impact the legibility of the logo.
There are a few pitfalls you have to avoid while designing your logo. And, they are:
  • Don’t fall for industry clichés. Avoid generic designs so that your logo stands out.
  • Avoid complicated designs. Simple designs are easier to remember.
  • You don’t have to follow what is trending. Because when trends change, your logo will appear dated.
  • Don’t settle. A logo is crucial for brand building, so keep striving until you have a really good design.


That was your guide on creating a logo that you can start this process today with Appy Pie's AI Logo Generator. There are alternatives you can consider but the sheer customizability Design provides makes it the perfect logo making software for beginners. If you follow the process mentioned in this blog, you will end up with a remarkable logo design that will put your brand on the map. Good Luck!

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Abhinav Girdhar

Founder and CEO of Appy Pie