Design Etsy Logo - Appy Pie

How to Design an Etsy Logo?

Abhinav Girdhar
By Abhinav Girdhar | Last Updated on April 29th, 2023 10:23 am | 4-min read

Logos are important for brands because they have a massive impact on how a consumer perceives a brand. Logos are powerful symbols for brands because they convey your brand’s message to the general public. Every business needs a logo to convey their brand to consumers.

Your logo is the first thing potential customers will notice about your brand. One of the most popular ways to sell products online is through the platform Etsy. Etsy is one of the top websites to sell products online. Etsy is one of the most competitive eCommerce stores on the market which provides a large market for artists, artisans, and crafters to show-off their skills and sell goods crafted by them. Having a set logo design for your Etsy account is necessary because of how competitive it is. In this blog, we will discuss how you can begin making a logo for your Etsy account. But before moving ahead , here are some statistics about what makes Etsy great for businesses.Etsy Design Logo - Appy PieBefore you begin designing your Etsy logo there are a few things you must remember about logo design.

  • Know Your Audience
  • Before starting logo design, research your audience to whom you sell your products. Keep them in mind while designing your logo as a basic customer persona is extremely important for a website as vast as Etsy. Picture your model customer and think about their requirements when you create your logo.

  • Tell a story
  • More than your products, you need to sell your brand story to the shoppers on Etsy so that they can identify your brand.Your logo must evoke a positive feeling about your product. Your logo must send a compelling message to your customer base. A message that makes them want to buy your product. To tell your story, rather than mentioning what you do, focus on why you do it. This “why” should be visible in your logo which can be achieved by choosing the right combination of color, shape, font, etc.

  • Choose Your Words
  • Find the appropriate words for your logo which relates to your brand. Make sure words can best describe your products/services.

  • Sketch Your Ideas
  • Sketch a few logo ideas that come to your head after you find the brand story and relevant words for your logo. . Keep sketching and refining your logo concept. You can use old sketches to influence the new ones. A sketch can should include the basic design of the logo.

  • Pick versatile color schemes
  • Although you might have picked a color scheme when you sketched your logo, there’s a catch. Eventually, your logo will be on backgrounds whose colors you did not use as references in the earlier stages. You must have at least two color variations – one for light backgrounds and the other for dark ones. Choose color schemes that suit your brand . Appy Pie’s Color Wheel can help you choose the perfect color combination for your logo.

  • Select a font
  • Be careful while choosing a font for your logo. The font you choose for the text in the logo is extremely important.. as it can make or break customer perception. Avoid the basic fonts that are used for text and try and find a fancier font.

  • Scalability
  • Your company logo will eventually be displayed on multiple platforms – physical posters, social media pages, your app and in print. So, your aim should be to design a logo that is legible when it is ‘scaled up’ for a large billboard and ‘scaled down’ for a customized pen. Essentially, the size of the logo should not impact its legibility..
Once you’ve sketched a logo idea, it’s time to design your logo. The easiest way to design a logo for your business is to use Appy Pie’s Logo Maker software. Appy Pie’s Logo Maker is a part of our free graphic design software. To design your Etsy logo, you need to follow the steps given below.

  • Step 1
  • Go to the logo maker home page and choose a logo template from our extensive library that has hundreds of professionally designed templates to choose from.

  • Step 2
  • Log in to your Appy Pie Design account.

  • Step 3
  • Edit Your Etsy logo the way you want using Appy Pie Design’s easy-to-use interface.Logo editor - Appy Pie

  • Step 4
  • Log in to your Etsy seller account.

  • Step 5
  • Go to the Shop Manager and click on the pencil icon next to the name of your shop.

  • Step 6
  • Click on the camera icon next to the shop illustration.

  • Step 7
  • Upload your logo image and voila! Your etsy logo is ready.


Etsy logos will continue to rise in importance as businesses are facing more competition on Etsy as it rises in popularity. The best way to stay afloat is to develop a brand identity before that happens. A logo helps you create a unique brand identity and increase your brand awareness. Get ahead of the competition before it starts. Create your Etsy logo with the Appy Pie logo maker today!Leave us a comment and tell us about your experience as a businessman on Etsy. Join our newsletter for the latest content on Appy Pie!

You May Also Like:

Take a deeper dive into the digital ecosystem and start expanding your business with these helpful resources:

Related Articles

Abhinav Girdhar

Founder and CEO of Appy Pie