Zack
Zack
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Zack, Chief Operating Office at Appy Pie, is a result-oriented person and believes in “getting the job done”. He has 10+ years of experience in IT Sales & Marketing, Operations, Business Development, etc. A valued contributor to the Appy Pie Blog, Zack’s favorite topics include SEO, social media, mobile app marketing, progressive web apps, & so much more! He has almost an all-consuming passion for photography which often takes him to offbeat destinations which helps him indulge in his other passion – travel!

Why Brand Image is Important for a small business

Why Brand Image is Important for a Small Business?

Zack
By Zack | November 8, 2019 | 4-min read

Brand image is a general impression of a product held by real or potential consumers. If a customer is happy with your products or services, a solid brand image helps to build customer loyalty across your business. In simple words, branding is the impression you make, what is special about your business and how you connect with your target audience. Brand image is the way a customer thinks or feels about your brand based on the experience they are likely to have with your brand. People like to b[...]

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50 Examples of Successful Facebook Ad Templates that Actually Work

50 Examples of Successful Facebook Ad Templates that Actually Work

Zack
By Zack | October 22, 2019 | 4-min read

Facebook is one of the best social media to advertise your brand and raise your brand’s reputation. Thanks to the versatility provided by Facebook’s ad interface, it gives advertisers hundreds of ways to efficiently market their brand. To learn more about Facebook advertising read our comprehensive guide to Facebook advertising. Despite the ease of creating ads for Facebook, finding an ad format that is equal parts engaging and efficient is hard. Knowing how and when to use the right temp[...]

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How Virtual Reality Work

What is Virtual Reality? An Ultimate Guide to Understanding VR Technology

Zack
By Zack | October 2, 2019 | 6-min read

There is a phenomenal rise in the use of virtual reality. Virtual reality is commonly used in entertainment applications such as video gaming and 3D cinema. The growing market of virtual reality presents an alternative channel and an opportunity for digital marketing. The exact origin of virtual reality is disputed as few elements of virtual reality appeared as early as the 1860s and other development perspectives dated back to Renaissance Europe. Even though the term virtual reality is very old[...]

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6 Small Businesses that can Benefit with Apps

6 Small Businesses that can Benefit from Mobile Apps

Zack
By Zack | September 18, 2019 | 4-min read

We live in a mobile world. The average smart phone users spends nearly five hours every day on their devices and 92% of this time is spent interacting with apps. Whether it’s sharing information on social media or buying tickets for a concert, more activities are occurring through apps than ever before, and small businesses need to keep up with this trend. Benefits of Small Business Apps Many small business owners haven’t ever considered developing an app for their business either because [...]

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How to start an app development company? [7 Critical Points]

Zack
By Zack | March 27, 2019

The DIY app builders have brought about an ease of doing business for the small businesses who do not have the time or the resources to build their own apps from scratch. This has not only helped the existing businesses bring an app into their digital portfolio, but also created an opportunity of establishing a business for those blessed with an entrepreneurial inclination. In this post, I am going to tell you about how you can build your own app development company and turn it into a profitabl[...]

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apps maker for android

A Beginner’s Guide to iOS App Development

Zack
By Zack | October 30, 2018 | 4-min read

App Builder Appy Pie: When it comes to app development and choosing the platform that you want to develop the app for, the two major platforms that you really need to think about are the Android & the iOS. Making this decision also defines the audience that you would be targeting with greater clarity. Android dominates the global smartphone market with 83% of the market share, however, iOS has higher number of apps in the app store. In spite of the dominance of Android devices in the market[...]

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How To Make Your Small Business Cybersecure? [10 Awesome Tips]

Zack
By Zack | October 10, 2018 | 4-min read

Cybersecurity and data security have emerged as the hot topics and quite a cause for concern. Industry bigwigs and the small or medium businesses, everyone is equally concerned about the issue. It is a common misconception that it is only the bigger companies with a huge network of computers and an even greater number of people working with them, are the common and major targets for hackers with a malintent. This, however, is quite far from truth. It is in fact the small businesses that fall pre[...]

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how to make an app

A Comprehensive Guide to Capturing & Organizing All Your Ideas

Zack
By Zack | September 19, 2018 | 7-min read

It is ideas that drive a business and creative thinking and innovation that fuels breakthroughs in professional growth. We have a tendency to focus on developing new ideas into processes, but do we realize the importance of the process through which we organize our ideas? Ideas can be fickle, they might rush in when you least expect them and then vanish even as you mentally try and catch them but end up with your fists in the thin air! Your ideas may be the bedrock which can prove to be the foun[...]

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app creater

Top Tips to Make your App GDPR Compliant

Zack
By Zack | September 18, 2018 | 3-min

The GDPR or General Data Protection Regulation is a regulation in EU law on data protection and privacy aiming to offer to the subjects an explicit control over their personal data. This means that if you are a company owner who is processing the personal data of EU citizens, then GDPR applies to you as well! This is true even if your company is registered in a country apart from the participating nations. How does GDPR impact mobile app owners? GDPR is iconic in its essence as it is for th[...]

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build android app

7 Proven Ways to Increase Mobile App Spending among Customers

Zack
By Zack | September 11, 2018 | 4-min read

App Builder Appy Pie: This is a digital world, which means all the physical boundaries that restricted businesses’ reach in the conventional media have now disappeared, opening up the entire world for all businesses in an almost level playing field. This also means that every business is competing with local, regional, national, and global giants. The whole idea of a mobile app getting any measure of success is to get the customers to spend money within it. The more money they spend, the bett[...]

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