Ruchi Gohri
Ruchi Gohri

Ruchi Gohri, content writer at Appy Pie, has penchant for writing. With over 4 years of experience, she plays around with words elegantly, crafting simple content for all to read. In her free time, she loves her couch either to read or catch on her sleep.

What is a webinar

How to use Webinar Marketing to Increase your Sales?

Ruchi Gohri
By Ruchi Gohri | February 3, 2020 | 6-min read

Table of Content How to use Webinar Marketing to Increase your Sales? What is a Webinar? Webinar Formats Features of the Webinar Webinar Marketing How you can get people to attend your webinar? How to use Webinars to Sell your Products? Like many other people, do you also think that webinars are boring? If yes, you are not under the right impression. On the contrary, webinars are interesting real-time events that multicast audio or video conferencing to occur even whe[...]

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Amazon Affiliate Marketing

How to Maximize Your Income with Amazon Affiliate Marketing?

Ruchi Gohri
By Ruchi Gohri | January 4, 2020 | 6-min read

Amazon Affiliate Marketing is one of the fastest and most convenient ways to create an additional source of income from online sales but has the potential to become a full-time online business as well. Amazon was a small online book retailer with a limited marketing budget. Instead of spending a huge amount on advertising, Amazon decided to pay people a commission if they recommended Amazon to their network. Amazon calculates the commission on the amount that excludes the marketing cost. [...]

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What to expect from a virtual assistant

What is a Virtual Assistant and What they do?

Ruchi Gohri
By Ruchi Gohri | January 2, 2020 | 4-min read

Virtual assistants can perform multiple important tasks to make your professional and personal life easier. You can find various virtual assistant companies online and choose the virtual assistant services as per your requirements. They work both, on freelancing and contractual basis. You don’t have to find dedicated space for them anywhere as they have their own home office space. Yes, that’s right! Virtual assistants work from home and perform all the tasks for you at a much lower cost [...]

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Leadership Definition

What is Leadership? – 10 Great Tips to become a better leader

Ruchi Gohri
By Ruchi Gohri | December 28, 2019 | 4-min read

Everybody can become a leader but only select few can become great leaders. It doesn't make a difference whether you are managing a team, teaching a class or running a business - leadership skills are essential. Some people are born with leadership skills and know what to do to lead and inspire people, but for most of us, it isn’t that obvious and may take some conscious efforts. Do you want to know what is leadership? Well, you are at the right place! In the blog further, we will[...]

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Best Business Name Generators

10 Best Free Business Name Generators

Ruchi Gohri
By Ruchi Gohri | December 25, 2019 | 5-min read

Business name is crucial for a brand as it plays a significant role in the journey of a brand’s success. Brand name is the first thing that customers see. The entire relationship between business and its customers is influenced by the first impression, so making a strong impact is an essential key to branding success. The name of your business or your brand name is something that describes your product and reflects your business identity. An ideal brand name should be easy to understand, r[...]

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Post Event Survey Questions to Ask

Top Post-Event Survey Questions to Ask [with Examples]

Ruchi Gohri
By Ruchi Gohri | December 23, 2019 | 5-min read

After you wrap up a major event, you can finally take a deep breath. You know more-or-less how it worked out. You’re happy, you’re exhausted and you’re curious. What did the attendees, stakeholders think about your event? What about the sponsors? Will they be supportive next year? And many more questions running in your mind. Surveys answer exactly, what attendees liked about your event and what can be added up to make it better for the next time. Gathering feedback after an event i[...]

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How to file a complaint with BBB (Better Business Bureau)

5 Easy Steps to File a Complaint with the Better Business Bureau

Ruchi Gohri
By Ruchi Gohri | December 20, 2019 | 5-min read

Better Business Bureau is a non-profit, private organization that concentrates on improving marketplace trust. Better Business Bureau comprises of 106 independently united local organizations in Canada and United States. These organizations are organized under the International Association of Better Business Bureaus in Arlington, Virginia. BBB is not associated with any legislative agency. Businesses that affiliate with the Better Business Bureau and stick to its guidelines do so through indu[...]

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Best Website Design Ideas

Best Web Design Trends to inspire you in 2020

Ruchi Gohri
By Ruchi Gohri | December 18, 2019 | 3-min read

Websites need a little creativity, a clear value proposition, and the right selection of colors, fonts, and formats in order to attract the right audience. In this post, we are sharing some actionable techniques and great inspirations to help you create a stunning website for your business. Catscarf This website highlights a big photograph of a pretty charming and suave-looking cat wearing a cat scarf. We see the featured scarf with a seamlessly placed CTA further down. What do visitors d[...]

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Top 5 Event Marketing Strategies & Ideas – with Examples

Ruchi Gohri
By Ruchi Gohri | December 12, 2019 | 6-min read

Event Marketing has become an integral part of successful business marketing strategies. It is the best way to generate leads, educate prospects and customers, build brand awareness, up-sell customers and increase customer engagement. Event Marketing helps the brand stand out in crowded marketplaces. Businesses can combine various event promotion ideas with digital campaigns and create a future-proof and more meaningful relationship with the buyers. Whether it’s an informational webinar,[...]

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Trademark vs Copyright

Trademark vs Copyright

Ruchi Gohri
By Ruchi Gohri | December 3, 2019 | 3-min read

You have created a great brand and you want to protect it. But you're not even sure whether to copyright it or trademark it. Businesses are often ambiguous about differences between a copyright and a trademark and which of these apply to their intellectual property. And the marks are also confusing - which mark to use when? Let’s see what is the difference between copyright and trademark. Copyright is for protecting literary and artistic works, such as books and videos. However, a tradem[...]

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