Jayraj
Jayraj
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Jayraj is a content writer whose goal in life is to be a polymath. He's not there yet but his quest has given him extensive knowledge about many things. He tries to share his knowledge by writing. In his free time, he surfs the Internet, takes long walks, and tries to flirt around. He loves love like Terry loves love!

Appy Pie - YouTube Advertising : How to Create YouTube Ads

YouTube Advertising for Beginners

Jayraj
By Jayraj | April 2, 2020 | 6-min read

Table of Content Types of YouTube Ads How to Launch a YouTube Advertising Campaign Targeting on YouTube 7 Tips to Optimize Your YouTube Ads Conclusion You’ve spent months creating the perfect video for your product. After posting it all over the social media, you’ve come to realize that it is not as popular as you thought it would be. Despite all your efforts, the outreach of your product remains limited to people already connected to your social media. What if I told you [...]

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The History of Google’s Logo - Appy Pie

The History of Google’s Logo

Jayraj
By Jayraj | March 25, 2020 | 4-min read

Table of Content Starting with Backrub Googol much? The First Google Logo (1998-1999) The Second Google Logo (1999-2015) Third Google Logo (2015-Present) Google Doodles How the Logos Describe Google’s Philosophy Conclusion When Sergey Brin and Larry Page created their website, they never would have imagined that it would become an era-defining organization. Nobody saw Google becoming what it is, but no one will deny it as one of the greatest successes in business history. [...]

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Appy Pie - 10 Apps for Working from Home During the COVID-19 Scare

10 Useful Apps for Working from Home During the COVID-19 Scare

Jayraj
By Jayraj | March 19, 2020 | 4-min read

The Covid-19 was officially declared a pandemic with the WHO after the number of people afflicted by the novel coronavirus strain hit 100,000. The pandemic has set the world ablaze with rapid changes in the social, political, and economic structure of the world within weeks. As the virus continues to ravage the world around us forcing curfews, quarantines, and lockdowns; businesses have a new challenge around them: working from home. Unfortunately, the pandemic storm has hit businesses hard a[...]

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State of Application Development - Appy Pie

The State of Application Development in 2020

Jayraj
By Jayraj | March 16, 2020 | 5-min read

Table of Content Digital Transformation is Slow Disruption is a Concern Demand is rising Development Time is slightly faster Backlogs are still long Skilled Developers are Needed Customer-Centric practices are on the rise The rise of no-code Conclusion Application Development is continuously evolving. The IT industry has always been characterized by the continuous evolution of technology and digital disruption. While news keeps updating us of what’s going on in the app de[...]

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Appy Pie - 9 Tips to Optimize Your Google My Business Listing

9 Tips to Optimize Your Google My Business Listing

Jayraj
By Jayraj | March 12, 2020 | 3-min read

Table of Content Why Optimizing Your Google My Business Profile is Important? 9 Tips to Optimize Your Google My Business Profile Not all businesses are entirely online. For small businesses whose customer base is offline, any kind of online presence is crucial. A business with no online presence will find it difficult to acquire new customers. Thankfully, Google has a solution for such businesses. That solution is Google My Business. You can read this blog to learn more about wha[...]

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What is Digital Marketing? - Appy Pie

What is Digital Marketing? [A Beginner’s Guide]

Jayraj
By Jayraj | February 28, 2020 | 6-min read

Table of Contents: Introduction Making it Work Components of Digital Marketing Conclusion Introduction Digital Marketing is a vast field. Back in the day, the most expensive marketing campaigns involved television ads and billboards. Now? They don’t matter anymore. The ‘mass market’ no longer sits around watching TV or the billboards. They’re surfing the Internet. Digital marketing is different from traditional marketing. Unlike TVs or billboards, you cannot wait you[...]

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Basics of Business Financing

The Basics of Business Financial Accounting

Jayraj
By Jayraj | February 7, 2020 | 8-min read

Financing a business sounds very difficult. While ‘easy’ is not a word to throw around when you’re investing in a business, I will say it’s not as difficult as it seems. The problem with investing in your business is that commercial ventures usually have big bad words attached to them. Scary words like accounting, loans, debt, bankruptcy, and settlements. If you are a commerce graduate, you’re probably not scared of them that much, but why are they so scary to everyone else! Whoever ma[...]

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What is an influencer

How to Hire the Best Influencers & Track Results?

Jayraj
By Jayraj | January 31, 2020 | 4-min read

Influencer marketing is the new craze in marketing. It is simple, efficient and affordable. From the smallest businesses to the largest brands, everyone utilizes influencer marketing. The best part? It is hardly a decade old concept. It’s fresh. It has been a runaway success since day 1. The success of influencer marketing has changed the course of how companies reach their customers. It is likely to become a normal marketing tactic by the end of 2020. More and more small businesses are ado[...]

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What is SME?

What is SME? Defining Small and Mid-Size Enterprises

Jayraj
By Jayraj | December 17, 2019 | 4-min read

SME is a very common term that almost everyone knows about. However, a common question remains: “What is SME?”. The definition of SME is something that we are going to explore in this blog post. SMEs or SMBs stand for small and medium enterprises or small and medium businesses. The full form of the acronym might speak for the term itself but its definition is a more complicated topic. There are many reasons for the existence of SMEs and SMBs. Not every business is an international giant [...]

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How to Create & Use Google Forms?

Jayraj
By Jayraj | December 13, 2019 | 3-min read

Google Forms is a collaborative web survey software created by Google. It is free to use and is a part of the G Suite but is also available as a singular product. Google Forms has been around for 8 years. (Above video is a part of a more elaborate course on Academy by Appy Pie. To access the complete course, please Click Here, or continue reading below.) Google Forms is an excellent software for web-based surveys. While it may not be the most advanced survey software on the Internet, Googl[...]

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