Abs
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Founder and CEO, Appy Pie, Abs has a cumulative experience of over 10 years in the world of technological development and entrepreneurship. His in-depth knowledge of the mobile app development technology and his sharp observations offer valuable contributions to the blog. His areas of expertise are SEO, trends in the mobile app world, and the latest innovations in Artificial Intelligence & Machine Learning. He has a passion for fitness and likes to get his daily dose of endorphins from a run and a strenuous session in the gym.

what is marketing strategy

What is Marketing and How It Can Empower You to Grow Your Business?

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By Abs | January 5, 2020 | 4-min read

Marketing is the process of building relationships with prospects and customers. It is a medium by which businesses create customer interest in their products or services. Marketing is an umbrella term covering branding, PR, advertising, direct response, promotions through multiple channels, loyalty, demand generation, etc. Simply put, marketing is the strategy to get potential buyers interested in your products and/or services. This should answer your question – What is marketing? Through [...]

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How to post on Instagram

How to Post on Instagram: A Step-by-Step Guide?

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By Abs | December 31, 2019 | 6-min read

There are more than 1 billion active Instagram users. That makes it one of the most popular social media networks for marketing. The platform is effective for business advertising, and the momentum is not slowing down anytime soon. In fact, Statista estimates Instagram ad revenues will cross $6.8 billion by the end of 2020. So, if you are not using Instagram, you are missing out on a great opportunity of increasing your brand awareness and reaching a wider audience. When you post consistentl[...]

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The Comprehensive Guide to Improve Customer Experience

Customer Experience: A Beginner’s Guide

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By Abs | December 30, 2019 | 6-min read

Not too long ago, businesses could win customers over by competing on price. Empires arose out of manufacturing plants that focused on cost-cutting and creating a viable product at the minimum cost. Brands like Target and Walmart epitomized the low-cost strategy, sacrificing service in the process. That continues to work, but, subject to the condition that the business must hit peak volumes. Such an approach isn’t right for most companies. For them, the keyword is ‘customer service’. [...]

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Best Cold Calling Tips

40 Best Cold Calling Tips for 2020

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By Abs | December 27, 2019 | 8-min read

Is cold calling ineffective? Think about it – we have Caller ID to check who’s calling us, spam filters in our inbox and voicemail as our e-checkpoint. We literally have no time for sales calls and promotional emails from unknown parties. Yet, cold calling thrives. The same technology has ensured that companies can call thousands of phones and send thousands of messages simultaneously. Email service providers allow brands to not only segment the recipients by age, sex, locality, and buyi[...]

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Online vs. Offline Advertising | Where to Invest

Online vs Offline Advertising – All You Need to Know

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By Abs | December 22, 2019 | 5-min read

Offline advertising examples typically include print advertising, radio, and television. Print is all about magazines, newspapers, billboards and, even, pamphlets. Offline advertising methods primarily consist of traditional marketing techniques including print ads, TVCs, and radio scripts. Digital or online advertising refers to advertising on internet-based channels, including websites, mobile ads, social media platforms (Facebook Ads, LinkedIn, Instagram and Twitter), search engine optimiz[...]

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How to market your brand through Snapchat? [A Marketing Guide]

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By Abs | December 15, 2019 | 4-min read

Snapchat has emerged as a dominant social media platform with over 200 million active users, most of whom are younger than 24 years. If you are trying to excel at digital marketing, you can't afford to ignore Snapchat. It has the highest reach among adolescents, teens, and young adults, in comparison to other similar social media channels. It is, of course, smaller in user-base than its rival Instagram but still not something to be sneezed at. Introduction to Snapchat (Above video i[...]

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Repair your brand image

Suffered a Setback? Here’s how to Repair Your Brand Image

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By Abs | December 14, 2019 | 4-min read

Everyone makes mistakes! Maybe your customers received a product that was damaged during transit, or maybe, your brand's customer care lines were down and someone could not access the help they needed. Even a mis-Tweet from one of the employees can spark controversies on the web. Sadly, there is no “delete” button for these incidents. Once something goes on the web, it stays there forever. One negative review can cost you around 30 potential subscribers and buyers! That can translate to h[...]

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How to write an executive summary for your business plan

How to write an Executive Summary for your Business Plan?

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By Abs | December 5, 2019 | 4-min read

An executive summary of a business plan is an overview of it. Its purpose is to summarize the key points of the document for its readers, saving them time. When you are developing a business plan, potential investors or other stakeholders will often want to see an executive summary at the beginning to get an overview of the plan. An Executive summary is often called the most important part of the business plan. If it does not capture the reader's attention, the plan will be set aside unread -[...]

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An Introduction to Modern Advertising

An Introduction to Modern Advertising

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By Abs | November 11, 2019 | 3-min read

Advertising and marketing are an extremely essential part of the business world. If you have a good product or an efficient service to offer, you must master the art of selling it. Some agencies stick to conventional advertising methods, and other leading players are resorting to fresh and modern advertising methods. Advertisers are now experimenting with ideas that are truly modern and innovative. In this blog post we will have a look at the modern advertising methods that are catching up. T[...]

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50 Examples of Successful Facebook Ad Templates that Actually Work

50 Examples of Successful Facebook Ad Templates that Actually Work

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By Abs | October 22, 2019 | 4-min read

Facebook is one of the best social media to advertise your brand and raise your brand’s reputation. Thanks to the versatility provided by Facebook’s ad interface, it gives advertisers hundreds of ways to efficiently market their brand. To learn more about Facebook advertising read our comprehensive guide to Facebook advertising. Despite the ease of creating ads for Facebook, finding an ad format that is equal parts engaging and efficient is hard. Knowing how and when to use the right temp[...]

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