How to Build a Lead Generation Chatbot?

By Jayraj | November 4, 2020 4:21 pm  | 6-min read
Lead Generation Chatbot - Appy Pie

Chatbots are a definite need for businesses around the world. Many businesses are adopting chatbots for various processes each day. According to research by Statista, nearly 24% of e-Commerce organizations are looking to implement chatbots on their website and mobile apps. Chatbots have proved their mettle and continue to find new uses within various business processes.

Out of the many uses of a chatbot, one of its most popular uses is for lead generation. Lead generation chatbots help businesses discover and capture new leads. With competition getting more fierce and prospects falling, the success of a business is all down to how efficiently they can find and capture their leads.

Customers today are more aware of what they want from a brand and are extremely judicious while making purchasing decisions. To ensure that these customers purchase from your business, you must successfully convert them from a casual visitor to a brand promoting customer.

A lead generation bot is one of the most widely used mediums to convert potential clients into leads who can then be directed into your sales funnel. There are many reasons why you need a lead generation chatbot. In this blog, we shall discuss what a lead generation chatbot can do for your business and how you can build one on your own.

Benefits of Creating a Lead Generation Chatbot

A lead generation chatbot can bring many benefits to your business. Let us discuss some of them:

  • Understanding Your Audience
  • It’s easier to sell to audiences that you share an understanding with. The best way to understand your new customer’s needs is to ask them and attain as much information as you can. Apart from that, existing customers can help you in improving your brand by giving their valuable feedback.

    A lead generation chatbot can be easily programmed to act as an inquire bot. It can help you gather relevant information about your clients and visitors. Then, collected information can be utilized to develop better sales strategies and convert the generated leads.

  • Increase Communication with Visitors
  • Brand reputation is important for your business growth. The easiest way to build a brand reputation is by communicating with your visitors and potential clients. A chatbot acts as a direct line of communication between your company and you. Since chatbots are automated, they immediately interact with your audience landing on your business webpage increasing interaction with your visitors. This can help strengthen your brand reputation bringing you more leads in the long run.

  • Nurture Your Leads
  • A well-made chatbot can nurture potential leads and turn them into high-quality leads. Chatbots act as support agents to give your users the required information about your products, services, and business. This increases the interest of your visitors to your website and can encourage them to connect with your brand.

  • Replace Forms
  • Visitors hate filling forms. A conversational chatbot can be used to replace forms and can request users to provide relevant details. Chatbots are natural, hence effectively replace monotonous forms on your website.

    If you still don’t believe how a lead generation chatbot can help enhance your leads, here’s an infographic showing how chatbot assistance can make lead generation easier.

Generate Leads with Chatbots - Appy Pie

How To Build a Lead Generation Chatbot?

There are many ways to make a lead generation chatbot. However, before designing a lead generation chatbot, decide on the type of chatbot you want to make. There are two types of chatbots that you could make – a template-based chatbot or a machine learning chatbot.

A template-based chatbot has a preset bot flow. In other words, a template chatbot can communicate with visitors directly through a pre-configured set of responses and options and collect the information directly. Template-based chatbots are the easiest to create and can serve the purpose of generating leads.

Appy Pie provides users a way to create template-based lead generation chatbots using its industry-leading chatbot builder Appy Pie Chatbot.

Appy Pie Chatbot can be used to make chatbots for businesses in a simple manner. In fact, building a chatbot with Appy Pie Chatbot is a simple 3 step process.

  1. Enter the name of your chatbot
  2. Customize design and botflow
  3. Deploy it on your website/app/social media

We have already made a detailed chatbot building guide to make a chatbot from scratch using Appy Pie Chatbot.

Template-based chatbots are more than enough for creating a lead generation chatbot. However, if you want to go the extra mile and create something more complex, you can create a machine learning chatbot. Machine-learning chatbots are self-learning chatbots that can ‘talk’ to a user using NLP(natural language processing) and create a unique personalized experience.

Machine learning chatbots record every conversation and add it to their own database. It can use previous chats to make analytical decisions and improve user experience with every chat. Creating a machine learning chatbot requires a big budget, a dedicated team of experts, and specific servers. Machine learning chatbots are great, however, the technology is overkill for a lead generation chatbot. Machine learning is a concept best left alone unless you want to create a dedicated virtual assistant. For this very reason, template-based chatbots are the dominant choice among businesses.

Deploying a Lead Generation Chatbot

Once you created a lead generation chatbot you must know where to deploy it. We have a detailed guide on how to use chatbots for lead generation. However, we must discuss where these chatbots can and should be used. Keeping that in mind, we have compiled a list of places where your chatbot can be deployed

  • Homepage
  • Your website homepage is the first place where you can interact with your customer. Adding a lead generation/inquiry bot to this page is one of the best ways to generate and nurture leads. Homepage chatbots are the most important chatbots to deploy.

  • Product Pages
  • After your homepage, dedicated product pages should have a lead generation chatbot related to that product. Product pages are created to bring in leads. When combined with a chatbot, these pages can perform even better and take your business to the next level.

  • Mobile Apps
  • Many businesses are building apps for their services. Most of these apps are free to use but contain in-app purchases. These in-app purchase pages can be integrated with a chatbot to increase revenue from the app. We have a dedicated blog on how to create an app for your business.

  • Social Media Accounts
  • Many businesses have been deploying lead generation chatbots on their social media accounts. Managing social media can be cumbersome but an automated bot to help customers over social channels is a great way to maintain and improve your brand reputation. The most popular social media for chatbots is Facebook. Facebook messenger bots are insanely popular among businesses.

Summing Up

Lead generation chatbots can help take businesses to the next level. Appy Pie Chatbot provides businesses a way to create these chatbots with minimum effort. You can create as many chatbots as you want with Appy Pie Chatbot.

So what are you waiting for? Create your lead generation chatbot today!

As always, please subscribe to our newsletter and leave us a comment to share your opinion on lead generation chatbots.

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About The Author

Jayraj is a content writer whose goal in life is to be a polymath. He's not there yet but his quest has given him extensive knowledge about many things. He tries to share his knowledge by writing. In his free time, he surfs the Internet and takes long walks.

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