Applications of Machine Learning Tool in App Development

By Saumya | Last Updated on October 3rd, 2023 12:17 pm

Ever wondered how Facebook instantly recognizes and tags you in your friend’s photo? Or why Spotify’s “Discover Weekly” always seems to hit the right note? The secret is the integration of machine learning in mobile applications, aimed at eliciting that “WOW” response from users. A comparative analysis of machine learning tools reveals the varying capabilities and efficiencies that app developers tap into, ensuring optimal user experiences across platforms.

If you’re thinking about weaving machine learning into your app, you’ve come to the right spot. In this piece, we’ll explore the meaning of machine learning algorithms and offer insights on incorporating them into industry-specific mobile apps. Plus, we’ll highlight some of the most impressive real-world applications of machine learning and their mechanics.

But before diving in, let’s discuss why incorporating machine learning in your mobile app, especially with no-code development platforms, is a wise decision.

Benefits of Integrating Machine Learning into Your App

The advantages of incorporating machine learning:

Recent app development stats reveal that over 60% of newly developed apps integrate some form of machine learning to enhance user experience. As per predictions, this figure is poised to rise, underscoring the growing significance of machine learning in shaping the future of mobile applications.

Choosing the right machine learning tools for app development hinges on understanding the specific requirements of the application and the nature of the data it handles. It’s vital to consider factors such as scalability, ease of integration, and the tool’s adaptability to changing user needs and trends.

• Following ML integration, 76% of companies witnessed an increase in sales.
• Machine learning enhances user behavior predictions, streamlines operations, and promotes up-sells and cross-sells.
• Half of the businesses are using machine learning to address marketing challenges.
• Several European banks have boosted new product sales by 10% thanks to ML.

Applications of Machine Learning in App Development Across Various Industries

Machine learning has a multitude of applications. Hence, you can select various use cases for a mobile app across different sectors. Below are some examples of how machine learning tools are utilized in industry-focused mobile applications.

• Financial Assistant

Machine learning plays a pivotal role in the finance sector. Banks often create mobile apps using this technology to provide insights into user finances. These apps use machine learning to review transaction histories, predict expenses, and offer financial tips. One prominent example is Erica, Bank of America’s voice assistant, enhancing the banking experience for over 25 million app users.

• Fitness Mobile Apps

Fitness apps equipped with machine learning analyze data sourced from wearables, smartwatches, and fitness devices. Based on an individual’s objectives, these apps offer tailored lifestyle recommendations. The algorithm evaluates a user’s present fitness status and dietary patterns to deliver personalized workout schedules. A notable example of such an app is Aaptiv Coach. This app sequences workouts for users, incorporating unique routines from Aaptiv, and tracks their advancement.

• Healthcare Mobile Apps

Many mobile applications are designed to monitor conditions such as heart diseases, diabetes, epilepsy, and migraines. Leveraging machine learning algorithms, these apps evaluate user data, assess the likelihood of certain conditions, and alert physicians about the patient’s status, facilitating more efficient treatment.

• Transportation Mobile Apps

Logistics apps, like those for trucking or fleet management, provide drivers with current traffic updates. Utilizing this data, the apps adjust routes to avoid congestion, ensure punctual deliveries, and save fuel. Developers use machine learning to predict traffic by analyzing past data, allowing these apps to anticipate traffic patterns for specific times and days.

• E-commerce Apps

Mobile apps in online retail can leverage machine learning in multiple facets. For instance, these algorithms can offer users tailored product suggestions derived from their purchase records, detect credit card fraud, and facilitate visual searches.

Leading Examples of Machine Learning in Mobile Apps

Cutting-edge algorithms are enhancing user interactions with devices by introducing innovative machine learning app ideas. Below are some of the leading apps utilizing machine learning.

• Snapchat

This app employs supervised machine learning algorithms tailored for computer vision. Initially developed by the Ukrainian startup Looksery, the algorithm was designed for computer vision tasks. Snapchat later acquired Looksery for $150 million. Currently, this machine learning feature detects faces in images and superimposes playful elements such as glasses, hats, dog ears, among others.

• Tinder

This app uses reinforcement learning for its ‘Smart Photos’ feature to boost users’ chances of finding a suitable match. It displays photos randomly to other users, then tracks how often each image is swiped right or left. Based on this data, Tinder determines the most appealing photos and rearranges them to showcase the popular ones first.

• Spotify

Spotify uses three machine learning algorithms to enhance its ‘Discover Weekly’ recommendations.

First, Collaborative Filtering compares user playlists with songs they’ve listened to, recommending other songs from those playlists.

Second, an algorithm with Natural Language Processing analyzes song lyrics, blogs, and news about artists to classify and recommend songs with similar themes, termed as “cultural vectors” and “top terms.”

Lastly, the Audio Model processes raw tracks, suggesting songs with similar musical characteristics popular among users.

• Yelp

This application employs supervised Machine Learning to improve user experience through its “Recommended for You” selections. The ML algorithm reviews each restaurant’s feedback and identifies the most frequently mentioned dishes. Additionally, Yelp utilizes ML to gather, categorize, and tag user-uploaded food photos based on various characteristics, such as “ambiance is classy” or “good with kids,” achieving an accuracy rate of 83%.

• Facebook

Facebook integrates machine learning algorithms across multiple features. One example is the “People You May Know” section, where the ML algorithm evaluates your profile, interests, existing friends, and their connections to suggest potential acquaintances. In addition, Facebook employs machine learning for its Newsfeed, personalized ads, and facial recognition capabilities.

• eBay

This e-commerce platform employs a Reinforcement Machine Learning algorithm in its product recommendation chatbot, named ShopBot. This algorithm enables ShopBot to discern user preferences. It interprets their text and image inputs to identify the most suitable match. eBay’s chatbot is renowned for its adept contextual comprehension and its use of congenial language. Consequently, ShopBot users are twice as inclined to inquire about particular products compared to regular eBay browsers.

Conclusion

The integration of machine learning tools in app development marks a transformative era in how we interact with digital platforms. These advanced algorithms offer a heightened level of personalization, efficiency, and intelligence, setting new standards for user expectations. Whether it’s enhancing recommendations, refining search results, or providing proactive assistance, machine learning ensures that apps are more responsive and adaptive than ever before.

Moreover, as machine learning continues to evolve, we can anticipate even more groundbreaking applications that will further redefine the boundaries of user experience. Developers, companies, and end-users stand to gain immensely from this symbiotic relationship where technology continually learns and grows from human interaction. It is evident that the future of app development will harness the power of machine learning to create dynamic, intuitive, and smarter applications.