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How Event Automation Simplifies Event Management Processes?

Abhinav Girdhar
By Abhinav Girdhar | Last Updated on April 11th, 2024 8:28 am | 4-min read

Event management automation is the process of automating the event business processes and simplifying the organizer’s tasks. The event automation helps event marketers, planners, and organizers plan an event and enables them to automate the entire event management process right from the event promotion and registrations to feedback.

Go through this post to learn how to plan an event checklist - The Ultimate Event Planning Checklist. Now, out of this checklist, here are a few processes that you can automate using event management automation.
  • Event Planning and Preparation
  • Execution of Work
  • Analysis and Reports
  • Immediate Conduct of the Event
  • Integration
  • Strategic Thinking and Continuous Improvement
  • Managing Documents, Creativity, and Ethics
Event marketers can leverage event management automation to automate various other organizational tasks such as communication, control over schedule, risk analysis, optimization, resource allocation, and much more. Here is a video to help you learn more about the event management checklist.
(Above video is a part of a more elaborate course on Academy by Appy Pie. To access the complete course, please Click Here, or continue reading below.) In this blog, we will help you understand how you can leverage event automation to make the whole event organization process easier.

Why You Should Automate Your Events?

Event automation is an excellent way to increase your productivity and efficiency. It also helps you extend the coverage of your events. Before we go ahead and learn major reasons why you should start automating your event management tasks to get a successful event planned, let us check out some stats that can help you learn how event automation can be beneficial for your business.Event Automation - Appy Pie

  • Ease of Management
  • Event management automation helps event marketers simplify various event planning processes. With event automation, you can manage ticketing, registrations, event promotion campaigns, email marketing campaigns, etc. all using one common platform. For example, if you are using Eventbrite as the event management software and you want to keep the contact details of all the registrants on a different sheet, you can integrate your software with Google Contacts. This integration will add all your registrants’ contact details to your Google Contacts, and you can also use them later as leads. To get this integration done, you can use this excellent automation software – Appy Pie Connect. Appy Pie Connect helps you integrate multiple software to help you run your tasks smoothly.Connect This Flow

  • Reduced Manual Event Tasks
  • By automating event activities, you free up the event team members’ time and help them focus more on the events. One of the best examples of reducing manual efforts can be automating the registration process and check-ins for the attendees. You can also integrate your event management software with Google Calendar to schedule the invitations, promotions, and much more.Connect This Flow

  • Connected Solutions
  • Automation helps you connect multiple solutions based on promoting and marketing the event. For example, you can integrate your event management software, Eventbrite with Slack, to ease the communication process for the users. So, if they have any questions in their minds, they could right away send you a message and get an instant response. Connect This FlowFurther, you can integrate Slack with Google Sheets spreadsheets and have all these interactions saved there. This helps you access the conversation details of any user at any time. Connect This Flow

  • Time & Cost Effective
  • Thinks of having different tools for managing different event planning tasks. Different tools for registrations, ticketing, payments, and much more. Imagine, how easy everything would be if you have one common software in an integrated package to manage all these activities and that too at the fixed price. Let us take an example of payment automation. You can integrate Eventbrite with PayPal to make it easier for the users to make payments when they buy tickets for your event. Connect This Flow

  • Instant customization
  • Event automation offers a huge room for customizations. Even if you are offering the same theme and features as others are, you can still add a pinch of your own touch to every aspect of your event using event automation. Here, the customization is quicker and instantaneous when compared to other traditional event management software. Go through this post to come up with new event marketing ideas - Top 5 Event Marketing Strategies & Ideas – with Examples.

  • Comprehensive Database Generation
  • With event automation, you can easily generate and maintain a detailed database for everything present in your event checklist. It lets you perform event analytics and automatically generates a detailed report of every aspect integrated with it. To save all this data somewhere in your database, you can integrate your Eventbrite with Google Drive. With this integration, you can store all your event-related information on your drive and access it whenever you want. Connect This Flow

  • Optimized Event Marketing
  • When it comes to event marketing, there are two major areas that you need to cover – email marketing and social media promotion. To schedule your emails using automation, you can integrate Eventbrite with your Gmail account to send out emails at the fixed time, to a specific list of people.Connect This FlowAnd for social media promotion, you can create an event page on your preferred social media account and integrate it with your event app to keep track of all the activities like posts, comments, likes, registration requests, and much more. On this page, you can post pre-event videos and images to attract the users. Watch this video to learn how you can optimize your event page to help users find it easily.
    (Above video is a part of a more elaborate course on Academy by Appy Pie. To access the complete course, please Click Here, or continue reading below.)


    Once you automate your event management tasks, you can plan large-scale events easily. I hope this article will help you implement automation in various aspects of your event checklist. There are many other automation ideas that you can implement in your event marketing and management strategy. Visit our Appy Pie Connect page to learn them better. You can create an event website for free Appy Pie’s Event Website Builder to help more and more people know about your event. You can also attract more people and help the event attendees stay connected to your brand by posting post-event mages and videos. You can also create an event app using Appy Pie’s Event App Builder to send your users the real-time event updates and ask for their feedback once the event is over. This helps you improve your upcoming events. So, that was almost everything that you needed to know about event management automation. Do let us know in the comments if we have missed out on something, we will add it to the blog. Good Luck with your event!



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    Abhinav Girdhar

    Founder and CEO of Appy Pie

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