How to Make an Event Website for Free in 3 Easy Steps?
Follow these steps to create your own event website:
Enter your website name
Write a unique name for your event website to represent your brand
Add desired features to your website
Create your event website without any coding and add your preferred features to it
Launch your website
Test and launch your event website to bring your business online
What pages are must for an Event Website?
Event websites are different from other types of websites. Every event website must have some essential pages to be called an event page. A concise list of must-have event pages is given below.
- Event page
- Booking page
- Event Gallery
- Event Reviews
- Merchandise page
Be it a recurring event or a one-time event, every event website must have a page that describes the event, its schedule and the ideology behind it. Events are incomplete without the event page.
An event website is incomplete if it doesn’t provide a visitor with the ability to book passes online. It is essential that a booking page be available on an event page.
If an event has taken place before, a gallery capturing the best moments from the event can help drive bookings further. A gallery also shows off the event handler’s capability of accommodating visitors.
Again, for a recurring event, reviews can help drive up ticket sales and help in promoting the overall event brand. Coachella is a good example of an event that always gets rave reviews driving the brand further.
If your event has specialized merchandise, a dedicated page detailing all available merchandise and its pricing is a good way to earn side revenue and increase cisitor’s interest in attending said event.
Why should you create an Event Website?
Events are only as good as their marketing. A well-marketed event will always be more popular and is likely to be reiterated. The best way to market an event is through its own website. What gives websites a preference over other forms of marketing is in the fact that a website gives you the ability to mold the event brand as you please.
Brand image is often fluctuating due to public perception, but the website describes the standard to which a brand wants to hold itself. It is the strongest indicator of brand presence and the ability of an event to draw numbers. From a business standpoint, a website makes communication between an event brand and visitor easier by providing a convenient interface for both. It is also a great way to evaluate the extent to which an event can market its reach.
A website also gives an event a world stage to show off its oomph often attracting international attention. Tomorrowland and Sunburn are excellent examples of events with a global brand presence and the convenience their websites offer to the organizers and visitors. Most of their work is done through their website which has become the best way to generate visitors.