Blog Article

How to Create a HubSpot Chatbot?

Abhinav Girdhar
By Abhinav Girdhar | Last Updated on June 12th, 2023 10:08 am | 5-min read

HubSpot is a marketing automation platform that helps companies attract visitors, convert leads, and close customers. It’s used by over 10,000 businesses worldwide, including Dell, General Electric, Harvard University, and the New York Times. HubSpot allows you to track your website traffic in real-time and then use this information to tailor your messaging for maximum conversion. To engage users with maximum potential, you can introduce chatbot technology with your HubSpot account and create a HubSpot Chatbot.

What is a HubSpot Chatbot?

A HubSpot chatbot is a bot that allows you to interact with people from your HubSpot account. It has become a new way to engage with your customers, prospects, and leads. HubSpot Chatbots let you automate customer support requests, send notifications, and more. You can use it to create leads, add contacts, and even answer questions. This means that Hubspot will automatically send out emails or text messages when these events occur – saving you a lot of time! To know more about HubSpot AI Chatbot, let us have a look over a detailed infographic:

What are the features of HubSpot Chatbot?

HubSpot chatbot is an automated tool that helps you to do your marketing tasks automatically without any human intervention. The main aim of this tool is to save your time and efforts so that you can focus on other essential things in your business or life. You can integrate with any other tools like Slack, Facebook messenger, and many more to smoothen your business processes. Hubspot chatbot has the following features:
  • Easy to use: HubSpot has created a chatbot that is simple and easy for anyone to use. You can create your own chatbot in just a few minutes without any coding knowledge. It is entirely customizable according to your needs. You can add as many rules as you want and customize them according to your business requirements.

  • Saves time: The chatbot allows you to provide support 24/7, so you don’t have to worry about missing out on leads or opportunities. This also means that customers will be more likely to return if they receive good customer support from your business.

  • Smooth navigation: The HubSpot Chatbot allows users to easily navigate through different sections of the bot by using simple commands such as “next” or “previous” buttons.

  • Simple integration into your website: There are different ways to integrate the HubSpot chatbot into your website. You can choose from embedding it within an existing page or adding it as a widget at the bottom of every page on your site. This makes it easier for users to access the information they need without leaving their current page and navigating back to the main site menu.

  • Personalized experience: Users will get a personalized experience based on their previous interactions with the HubSpot bot and other data collected about them, such as location, demographics, etc., allowing them to get answers specific to their needs rather than generic ones.

Why do businesses need HubSpot Chatbot?

HubSpot’s chatbot is a great way to interact with customers. You can use it for a variety of things, including:
  • Answering questions about your product or service, thereby generating sales;
  • Sending automated messages, newsletters, or notifications when you are not available;
  • Offering up-to-date information to the target audience and your customers about your company;
  • Gathering information about your customers and their needs, interests, and behavior;
  • Retaining customers by providing them real-time support and help instantly find what they need.
  • Getting feedback from customers and helping to improve the quality of service offered by you.

How to create a HubSpot Chatbot?

You create a HubSpot Chatbot by learning the various programming languages and coding for days and- days. Or, if you have plenty of resources, then you can hire a professional to build and embed your HubSpot Chatbot. This sounds like a daunting task! A highly efficient solution can save your time, resources, and man-hours- no code chatbot builder. To create a HubSpot Chatbot without coding, you can select a no-code chatbot builder available online. It will let you create your chatbot in just a few minutes. After you pick your chatbot builder, follow the step-by-step process as follows:
  1. Choose your bot name
  2. It’s important that the name reflects the personality of your HubSpot bot and makes it easy for users to remember it. You can also use the name of your company or product as a chatbot name. Make sure name should be-
    • short and catchy, easy to remember and spell.
    • unique and not similar to other existing bots.
  3. Select the chatbot template
  4. Scroll through the gallery of professionally designed templates and choose what best represents your brand’s vision and missions. While selecting a template, you must pick the one that requires minimal editing. Make sure it is-
    • Compatible with your devices and operating systems.
    • Easily editable and can be turned to cater to your business needs

  5. Customize your HubSpot Chatbot
  6. HubSpot Chatbots are designed to mimic human conversation. To make sure your HubSpot chatbot can engage people, you need to personalize the layout of your chatbot window and add the human touch to the bot conversation flow. When you customize your HubSpot chatbot, you must take care of-
    • Bot design: Edit and personalize as per the interests of your target audience
    • Bot conversation flow: Use less technical jargon and more words that can induce personal touch in your bot-user conversation
  7. Embed/ Publish HubSpot Chatbot
  8. Once you complete editing your chatbot layout, preview it from starting till the end. Make sure you didn’t leave any element to add in your HubSpot Chatbot, and it completely resembles the way you thought it should be. Finally, publish your chatbot by embedding it with your business dedicated website, social media platforms, mobile apps, etc., or any platform you think is essential for your business. Just go live with multiple platforms!
  9. Request for feedback
  10. Creating a HubSpot chatbot is not enough! You must ensure that your chatbot can communicate with potential users, nurture your new users and retain the customers for the long run. In short, you must continuously conduct a HubSpot Chatbot review. After every interaction, make sure your HubSpot chatbot requests feedback, and after that, you analyze them diligently.

However, many chatbot builders are available online; we recommend you- Appy Pie Chatbot for easy and quick HubSpot Chatbot setup. It is a no-code HubSpot chatbot builder that lets anyone, irrespective of technical knowledge, build and design their HubSpot Chatbot.

Summing Up

HubSpot chatbot undoubtedly is of great importance for your business. The bot connects to other popular apps like Slack and Mailchimp to pull information into HubSpot and do things like schedule meetings and answer frequently asked questions. Besides this, it helps you in managing customer resources efficiently. Wait no more and create your HubSpot Chatbot now.

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Abhinav Girdhar

Founder and CEO of Appy Pie