Black and White Logo Design

Why should you try a Black and White Brand Logo Identity?

By Saumya | Last Updated on April 18th, 2024 9:52 am

While creating a logo, one of the most important questions that comes to everyone's mind is what color you should go for. First, you'll have to choose a color palette representing your brand's value and products. So, why not go for a black-and-white logo? Or you can also go for a version in shades of it. Unfortunately, when choosing a black and white color combination, people often feel it is black and white a color or not.

Design is a subjective term with a feel to it. However, nowadays, people know better the difference between wrong and right design. And one of the best examples is how people react to a logo. For example, when anyone sees the logo of Apple, they'll acknowledge in a couple of seconds what they do and who they are. Looking at the Apple logo, you can easily understand their story is legible, clear, and creative; there's no rocket science in it.

However, when it comes to a poorly designed brand logo, the opposite is also true. You'll get no idea what they're trying to say by seeing such logos. Due to the lack of aesthetic direction and clarity, your audience won't remember who you are. This will also lead to eliminating your potential growth. All that matters is good design, and how your logo is designed can make or break your brand story to people.

Have you ever wondered why black-and-white logos are so popular? In this blog, let's look closely at a few reasons for creating black-and-white logos.

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Why Create Black and White Logos, and What do Black and White make?

Some people believe that black-and-white logos are considered to be dull. However, it all depends on the message, creation, and value you want people to perceive about your brand. Some leading companies have utilized the combination of these two brilliantly. In addition, the black-and-white combination can give your brand and logo an evergreen touch. Going for a black-and-white logo can be considered if you're planning to focus more on your brand's name and want to provide a timeless touch. Also, a black-and-white logo usually has a good contrast that can increase legibility. You'll also get multiple shades of white and black that can be used creatively depending on your desired effect. For example, if we talk about white, you can have off-white or ivory, whereas when it comes to black, there is a wing and raven.

Also, one of the significant benefits of black-and-white logos is they can be easily adaptable. Whether web or print, a black-and-white logo always looks best.

Black and White- Definition and the Meaning

Before going on, let's first look at the meaning of black and white. Though black and white are not considered technical colors per se, these have some exciting shades when it comes to creating an effective logo. The color black is usually associated with nighttime; however, it also represents elegance. That's why a black dress and a black suit are considered timeless. Do you remember any logo that primarily uses black color? Well, we've Adidas and Chanel as the best examples. We know these companies have been around the market for decades and have a solid brand image.

Whereas, if we talk about the color white, it represents wisdom, harmony, peace, and purity. And that's why white logos can be easily found in luxury products and technological advances, just like the Apple logo. We've already discussed how it is one of the best examples of uncluttered and robust. Also, the Apple logo is both timeless and modern. Another thing that should be noted, the color white can never be used alone since it is mainly the background color.

Some Popular Brands with Black and White Logo Design

Since learning from famous examples is always recommended, let's look at some of the best logos in black and white.

  • The New York TimesThe New York Times Logo

    In the 19th century, the possibility of printing in color was nonexistent. So the primary color was only black. The most famous American newspaper logo has been around since 1851 and has only changed slightly since then. The name can be seen in a stylish font and has an old-school effect in order to represent its many years of experience.

  • Cartoon NetworkCartoon Network Logo

    Who says black-and-white logos can't be fun? And that's what a channel specializing in cartoons, 'Cartoon Network' has done. However, since the logo's inception in 1992, it has been playing with its contrasting shades. The famous logo's inspiration was a chessboard in which the black and white color is inverted in each box. The current logo of the channel has C and N as the channel's name initials, one in black writing with a white square and another in white writing with a black square.

  • Los Angeles KingsLos Angeles King Logo

    A few popular sports teams have been using the black and white logo for their brand. And one of the most famous examples is the Los Angeles Kings. It is an American ice hockey team. Though the team initially went for bright colors, since 2011, the team has been using a combination of white and black logos with a little glimpse of gray. This helps in giving both modern and a very refined effect.

  • Louis VuittonLouis Vuitton Logo

    Louis Vuitton is one of the world's most iconic fashion brands, and its logo is instantly recognizable. The brand's signature black and white logo is a classic example of a simple yet effective design. The clean, geometric lines of the logo are both eye-catching and elegant, and the use of black and white makes it easy to read and remember. The Louis Vuitton logo is a perfect example of how a well-designed logo can be both stylish and memorable.

  • WikipediaWikipedia Logo

    The Wikipedia logo is a white 'W' on a black background. The logo of Wikipedia, the free encyclopedia, depicting a globe in the shape of a jigsaw puzzle piece with a white and black Wikipedia logo has been used since May 2010. The logo was designed by Paul Rand in 2001 and has been the subject of much discussion. Some people feel that the black and white logo is outdated and that the site should consider a more modern design. Others argue that the black and white logo is iconic and that changing it would be a mistake.


    The logo for Uber is a simple black-and-white design. The word "Uber" is written in a thin, sans-serif font, and the "u" is capitalized. The logo for Uber is a simple yet effective one. It is a black-and-white image of a shield with the word "Uber" in the middle. The shield is meant to represent the company's dedication to safety and security, while the word "Uber" is meant to be a nod to the company's roots as a transportation service.

    The black and white Image color scheme makes the logo easy to read and remember, while the bold font used for the company's name helps it stand out from other logos. Overall, this logo is both professional and eye-catching, making it an excellent choice for a company like UBER.

  • AppleApple Logo

    The Apple logo is one of the most well-known and recognized logos in the world. The company has used a variety of different logos over the years, but the most iconic and recognized logo is the " bitten apple" logo that was designed by Rob Janoff in 1977. Apple's logo is a silhouette of an apple with a bite taken out of it. This logo has become synonymous with Apple and is one of the most recognizable logos in the world.

    The logo is white on a black background. The simple black-and-white design has been used by the company since its inception in the early 1970s and has remained largely unchanged in the nearly four decades since. The logo is widely considered to be one of the most effective and successful corporate logos in history and has played a significant role in establishing Apple as one of the most valuable and recognizable brands in the world.

  • How to Create your own Logo with Appy Pie's Logo Maker for Free?

    Creating your own logo online using Appy Pie's Logo Maker is really simple and easy. With our easy-to-use interface, you can easily create your logo with your brand or company name in just three simple steps.

    1. Choose a Logo Template you like: To start creating your logo, you need to choose a logo template. Then, you can either upload an image from your computer or take a picture of your desired logo using your webcam on your computer. You can also use Appy Pie's free logo templates, which are available to all registered users of the site.

    2. Customize your chosen Logo Template: Once you have chosen a Logo template, you can add text to it and customize it according to your needs. You can add any text, like company name, slogan, tagline, etc. In addition, you can also choose the color of the text and its size.

    3. Download and Use your Customized Logo: Once you are happy with the design, click the Download button to download your logo. Your logo will be automatically saved as a .zip file to your computer.

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    Over To You:

    A good logo is very crucial while making an app a success. Now you can also create a professional-looking logo without any design skills. Yes, you heard it right! Sign up with Appy Design software now to learn more. Click on the link below to get started!

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