Doritos Logo: A Glorious History of Little Bits of Gold

Neeraj Shukla
By Neeraj Shukla | Last Updated on August 11th, 2022 9:38 am
History of Doritos Logo The Doritos Logo And Its Meaning

Doritos is one of the most popular brands of flavored tortilla chips. The brand is owned by Frito-Lay, a subsidiary of PepsiCo. Doritos was originally produced by Casa de Fritos, a restaurant at Disneyland in Anaheim, California, during the early 1960s. The brand proved to be extremely popular locally, and demand increased unexpectedly. Observing an increase in demand Casa de Fritos merged with Frito-Lay, a PepsiCo wholly owned subsidiary. Frito-lay launched Doritos nationally in 1966. Now, the Doritos chips are sold in more than 40 countries and generate billions of dollars in sales each year.

What Does Doritos Logo Mean?

The world Doritos is derived from the Spanish word “dorado,” meaning “golden”. The chips are named for their golden color. According to the Doritos website, the chips were originally called “Doritos,” which translates to “little bits of gold. The original Doritos packaging was a small, triangular-shaped bag that was open at the top, completing the original shape of the chips.

Evolution of Doritos Logo

Since its inception, the organization has experimented with a variety of different logos to highlight the company’s playful nature and its diverse range of products.

1964 – Doritos Original Logo

doritos logo 1964

The original logo was created in 1964 and featured a simple yellow and red sunburst color, and remained unchanged until 1973.

1973—The First Update

doritos logo 1973

As the company gained traction in the 1970s, it decided to improve its logo. The Doritos logo was redesigned in 1973 and featured a bright yellow and orange composition with a brown inscription. In this new Doritos logo, the text was still very similar to the first logo.

1979—The Second Update

doritos logo 1979

Doritos’ logo was updated in 1979. The first and last rectangles of the logo were angled in this redesign, and the lettering was made bolder in the new Doritos logo.

1985—The Third Update

doritos logo 1985

In 1985, it was decided to redesign the brand logo. The company’s advertising campaigns were aimed at a young audience, and the new logo was supposed to reflect this. The trademark name was increased in size and repainted in black with a thin white outline in the new Doritos logo. The word “Brand” was removed.

1994—The Fourth Update

doritos logo 1994

In the 1994 redesign, the word “Brand” was added in small print just under the “s.” The brand name’s outline turned yellow. The letters D and O were inserted into a triangle, which is the actual shape of the chips.

1999—The Fifth Update

doritos logo 1999

Doritos introduced another update in 1999. This new Doritos logo retained the previous design while changing a few colors of the logo. The caption became white with a red outline in this case. The word “corn chips” was added in the upper case with a black frame.

2000—The Sixth Update

doritos logo 2000

The next update came in 2000, just a year after the previous ones. The black triangle with a white outline and a dark blue outer edge. The triangle inside was black again, with a white river. The wordmark was also in white in this new Doritos log.

2004—The Seventh Update

doritos logo 2004

In 2004, the logo was once again changed to a more simplistic design. The triangle and 3D effect were removed and the text was written in a streamlined, sans serif font, and a fiery line in the shape of a cardiogram. The new logo was meant to show a more modern and stylish look that would appeal to a younger audience.

2007 – The Eight Update

doritos logo 2007

The triangle was expanded and the slogan was removed. The typeface was changed to a more modern sans-serif font and the geometrical dot above the letter “I” was yellow again. The blue circle that surrounds the logo is an evolution of the previous “I”, becoming a stylized blue circle with a yellow triangle inside in this new Doritos logo.


doritos logo after 2013

The iconic triangle was reinstated in the 2013 change. The triangle’s frame piercing the letter “O” makes the image appear three-dimensional. Each letter of the Doritos new log is white but has a dark border of red and black stripes.

Doritos Logo Design Elements

There are many different design elements that are used in the Doritos logo. These elements include the use of the color red, the use of the wordmark, and the use of the triangle. These elements all work together to create a logo that is both eye-catching and memorable. Here are a few of the elements that make it one of the best logos in the world:

  • Color

    As the company experimented with its image, the colors of the Doritos logo changed several times over the years. Doritos’ logo now comes in six colors: black, red, yellow, and white. In the past, the company has also used blue and green, but these colors are no longer used on the logo.

  • Design

    The Doritos logo was designed to be simple, bold, and easy to read. The wordmark is set in a custom typeface with thick, blocky letterforms. The word “Doritos” is written in all caps, and the “o” is replaced with a red triangle, which is meant to represent a chip.

  • Font

    The Doritos logo is written in a sans serif font, which is a type of font that is simple and easy to read. The font used for the Doritos logo is very similar to the font used for the Pepsi logo.

How to Create an Effective Brand Logo like Doritos?

If you want to design a logo for your company, you must consider several factors such as color, font, size, design, and slogan. A high level of design skills is required when creating a logo. However, with Appy Pie’s logo maker, you can create an effective brand logo without any design skills. You can easily choose from a wide range of templates, icons, and shapes to create a logo that represents your business perfectly. Moreover, you can also customize the colors and fonts of your logo to make it more unique. Creating a logo for your business is a matter of minutes. Appy Pie Logo Maker has all the tools that are required to create the best logo in the industry.

How to create your own brand logo with Appy Pie’s Logo Maker?

  1. Go to Appy Pie Pie Logo Maker
  2. Enter your brand name and tagline
  3. Choose your logo design from the templates
  4. Customize your logo with the easy-to-use editor
  5. Download your high-resolution logo files

Neeraj Shukla

Senior Lead Content at Appy Pie

App Builder

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