Bank of America Logo: From Monogram to American Flag


Abhinav Girdhar
By Abhinav Girdhar | Last Updated on October 28th, 2022 6:33 am

The Bank of America logo has changed over the years since it was founded in 1904. When it comes to iconic American logos, few are more recognizable than the Bank of America logo. Designed in 1969 by Saul Bass, the simple yet powerful logo has come to represent one of the largest financial institutions in the world.

But what is the meaning behind the logo design? According to Bass, the logo was meant to represent “the strength, solidity, and tradition of the American banking system.” The double A’s in the center of the logo are meant to symbolize the strength of the bank, while the blue and white colors are meant to represent stability and trustworthiness.

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History and Evolution of Bank of America Logo over the Years

The history of the bank of America logo started with the formation of Bank of America in San Francisco, California. It was founded on September 16, 1904. It is the 3rd largest bank in the world by total assets.

    1969-1980: American Bankers Association Logo

    In 1969, the logo used by Bank of America was similar to that of the American Bankers Association – a white logo depicting a snake with 13 stars and stripes at the back. The only difference is that it had the name “Bank of America” along with it.

    Bank of America Logo – 1969

    Before Bank of America adopted its current logo, the bank used a logo that resembled the Roman numeral for 100 (C). The logo was blue and had a white outline. The logo was also altered to appear inside a red rectangle.

    1980-1998:

    The bank’s logo underwent significant changes in the 1980s. The bank adopted a new logo with a red background and a circular symbol, which was placed inside a square. The symbol was a combination of the letters ‘B’ and ‘A’.

    Bank of America Logo – 1980

    In 1980 Bank of America had a new logo designed by Walter Landor Associates (WLA) in New York. The bank actually wanted to change its name to “BankAmerica” but they were not able to acquire the rights from another bank with the same name. That is why they only changed their logo to make it look more like a modern entity and not just another bank. WLA had the new logo designed based on the concept of “future vision”, which makes sense because this was the year when everything was computerized, and this is when people started talking about future computers that would be like robots. So the new logo was supposed to reflect this modern vision for banking.

    1998-2018:

    The Bank of America logo was again got unveiled in 1998 when the bank merged with NationsBank. The new logo was created by the Interbrand Corporation in New York City. The goal was to make a logo that was simple and clear, yet also gave a sense of strength and stability. The Bank of America logo is based on the colors that are found in both the flags of North Carolina and California, which were two of the states where Bank of America had branches before the merger.

    Bank of America Logo – 1998

    The next significant change took place in 1998, as part of a rebranding process and included the adoption of a new slogan – “Bank of America: Be good to yourself.” The current logo shows an eagle holding arrows and an olive branch, which are symbols of war and peace respectively. The eagle has two stars on its chest which represent the two companies that merged to form Bank of America, namely National Bank of North America and Bank of Italy. Another interesting fact about this logo is that it is actually a B that has been rotated 180 degrees and flipped upside down. It took over 40 designers from Landor Associates to come up with this solution.

    2018-Present:

    The Bank of America logo is a trademark of the Bank of America Corporation. It is the central element of their visual communication program and a key to their brand image. The logo displays the company’s name in letters, which are written on a blue background. The letters are in black font and are underlined by a red horizontal stripe.

    Bank of America Logo – 2018

    Nowadays we can say that the latest version of the Bank of America Logo is much more interesting than its previous one. In 2018, the company’s logo has been changed to make it look more colorful. The Bank of America Logo in 2018 was designed by Landor Associates and it is represented by just one color – red. The current version of its logo has a combination of both modern and classic signs. It includes an open book that is being held by a compass rose symbolizing the company’s headquarters which are located in the center of the United States.

So, there you have it! The history of the Bank of America logo. What do you think of the current design?

The logo of Bank of America is one of the most recognizable in the financial world. But what does it actually mean? The logo consists of a simple blue rectangle with the words “Bank of America” in white. But there’s more to it than that. The blue represents strength and stability, while the white represents purity and honesty. So, when you see the Bank of America logo, you should think of a company that is strong, stable, and honest. That’s the meaning behind the logo.

Evolution of Logo and Factors to keep in mind while Designing a Logo

A logo is one of the most important elements of a company’s branding strategy. It is a visual representation of the company and its values, and it can be a powerful tool for building customer loyalty and creating a recognizable brand.

A logo evolves over time as the company grows and changes. The best logos are those that are able to adapt to the changing needs of the company while still maintaining a strong connection to the company’s roots.

Designing a logo is not an easy task. It takes time, research, and creativity to come up with a logo that will represent a company in a positive and memorable way. If you are considering redesigning your company’s logo, here are a few things to keep in mind.

  • Keep it simple: A logo should be easy to understand and remember. It should be instantly recognizable, even when seen from a distance.

  • Make it relevant: Your logo should be relevant to your company’s values and what you do. It should be unique to your company and not look like a generic template.

  • Consider your audience: Your logo should appeal to your target audience. It should be appropriate for the type of customers you want to attract.

  • Use colors wisely: The colors you choose for your logo can say a lot about your company. Be sure to choose colors that reflect the image you want to project.

  • Have it professionally designed: A professionally designed logo will be of high quality and will make a positive impression on potential customers.

  • Make it memorable: A logo should be easy to remember so that people can recall it when they see it again.

  • Use negative space: Negative space is the area around your logo’s main elements. Use it to your advantage by creating a design that is both eye-catching and unique.

  • Think about typography: The font you use in your logo can make a big impact. Choose a font that is easy to read and conveys the right message for your brand.

  • Get feedback: Before you finalize your logo, get feedback from others. See how they react to it and if they can easily understand what your logo represents. A logo is an important part of your company’s branding strategy. It should be simple, relevant, and recognizable.

Major Benefits of Logo Design in 2023

A logo is one of the most important tools for small businesses. It is a visual representation of your brand that can be used on your website, business card, and other marketing materials. A well-designed logo can help you stand out from your competitors and attract new customers.

There are many benefits of logo design for small businesses. A brand logo can help you build brand recognition and loyalty. It can also help you communicate what your business is all about. A logo can make your small business look more professional and credible.

If you are thinking about creating a logo for your small business, there are a few things to keep in mind. First, your logo should be simple and easy to remember. Second, it should be relevant to your business. And third, it should be eye-catching and memorable.

There are many online tools that can help you design a logo for your small business. Some of these tools are free, while others are paid. But regardless of which tool you use, the most important thing is to create a logo that is unique to your business and that will help you achieve your business goals.

There are many benefits of having a logo for small businesses. A logo can help to create brand recognition and can make your business look more professional. A logo can also help customers to remember your business. Creating a logo for your small business is easy with an online tool like Appy Pie’s Logo Maker. This tool allows you to create a professional logo for your business quickly and easily. You can try out different logo designs and find the perfect one for your business. With a logo, you can take your small business to the next level.

Are you a small business owner looking to make a big impression? A logo can help. A logo is more than just a design; it’s a symbol that represents your brand. It’s a tool you can use to build awareness and create an instant connection with your target audience. There are many benefits of logo design, but here are four that are especially relevant for small businesses:

  1. A logo can help you stand out from the competition

    In a world where businesses are constantly vying for attention, a well-designed logo can help you stand out from the pack. A logo is an essential part of your brand identity, and it should be given careful consideration.

  2. A logo can make your business look more professional.

    First impressions are everything, and a professionally designed logo can give your business the edge it needs to attract attention and build trust. A logo says that you’re serious about your business and that you’re invested in your brand.

  3. A logo can help you build a strong brand.

    A logo is the foundation of your brand identity. It’s the starting point for all your marketing and communications materials. A strong logo can help you establish a clear brand identity, which is essential for building a successful business.

  4. A logo can be a powerful marketing tool.

    A logo can be used in a variety of marketing materials, from business cards and websites to signage and packaging. A well-designed logo can help you build a powerful marketing campaign that will get your business noticed. If you’re looking to make a big impression with your small business, a logo is a great place to start.

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Steps to Design your own Logo with Appy Pie’s Logo Maker:

  • Choose Appy Pie’s online Logo Maker.
  • Log in to your account or create a new one.
  • Choose a template from the available Logo templates and click on the “Use This Template” button.
  • Go through the instructions for adding your text and icons and click on the “Save” button when you are satisfied with your logo design.
  • Click on the “Download” button to get your customized logo Design with a few clicks.

Abhinav Girdhar

Founder and CEO of Appy Pie

App Builder

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