Snigdha
Snigdha
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The Content Head at Appy Pie, Snigdha has had a passion for writing since she can remember and feels lucky for making it her career. With a total experience of 12 years, she has dedicated the last 6 years to hard-core content writing and management. She actively writes about all things related to Social Media & more. In her spare time, she would either love to read curled up on the couch or take a bag of necessities (including a good book) and drive off into the sunset.

Top online conference for small businesses and entrepreneurs - Appy Pie

Top Online Conferences in 2020 for Small Businesses and Entrepreneurs

Snigdha
By Snigdha | July 17, 2020 | 4-min read

Attending conferences or events is important for small businesses, not only to understand the trends, but also to build a stronger network. Networking is of particular importance for entrepreneurs, startups, small businesses, and the big fish alike. Table of Content SaaStr Annual @Home 2020 Content Marketing World Conference and Expo Small Business Expo Digital Summit Minneapolis Growth Marketing Summit Reuters Events: Strategic Marketing USA Web Summit Wrapping Up This ye[...]

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Appy Pie - How a Small Business can Save up to $100k

How a small business can save up to $100k?

Snigdha
By Snigdha | July 11, 2020 | 4-min read

Table of Content Keep your eyes open for new platforms & technology Set up telecommuting Organize online events Check special offers with payment partners Keep an eye on Grants It is a tough economy and the startups or small businesses are the ones that are affected the most. Unless you are an heir to a sizeable fortune, it is natural that you are worried about the cash flow. As an individual, small one-time expenses may not seem like much, but when you are a small business owne[...]

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Appy Pie's content marketing strategy - Appy Pie

Appy Pie’s Content Marketing Strategy – All Revealed

Snigdha
By Snigdha | June 27, 2020 | 10-min read

Table of Content Introduction SEO Evolution – 2020 Find the Right Topics On Page SEO Overall Content Optimization Blog Content Optimization Webpage Optimization Content Monetization Run Brand Campaigns Content Promotion Repurpose Content Guest posting Quora answering Give ‘no follow’ links to High Authority domains Feature top influencers in your content Conclusion Introduction In the past few years, content has proven itself to be the game changer. However, con[...]

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How to Communicate Through the Coronavirus Crisis - Appy Pie

How to Communicate Through the Coronavirus Crisis? [Top Leadership Tips]

Snigdha
By Snigdha | April 3, 2020 | 3-min read

Table of Content Introduction Create a specialized communication team Keep communication lines open with employees Frequent and valuable communication with clients Keep the shareholders calm Care for the community Spread awareness and stop rumor mongering Elevate leaders and delegate responsibility Conclusion Introduction It is during trying times like these that good leaders emerge as great. In light of the recent coronavirus pandemic, the leaders in organizations have [...]

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Appy Pie - How to manage your B2B sales during coronavirus outbreak

How to manage your B2B sales during coronavirus outbreak?

Snigdha
By Snigdha | April 1, 2020 | 4-min read

Table of Content Introduction How does coronavirus impact the world of B2B sales? How to manage your B2B sales during coronavirus outbreak? Conclusion Introduction In B2B businesses, business continuity is mostly a formality or just one of those clauses that you need to formulate a policy for. However, we are actually in one of those phases today, and the ongoing coronavirus outbreak has had its impact on everyone. B2B businesses are no exceptions and many are struggling to keep [...]

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How to keep your employees calm during coronavirus scare - Appy Pie

How to keep your employees calm during coronavirus scare?

Snigdha
By Snigdha | March 30, 2020 | 3-min read

Table of Content Communicate proactively Adopt balanced messaging Help them focus on something productive Keep them safe Add flexibility in policies Limit travel Coordinate with health department Educate the employees Conclusion Coronavirus or COVID-19 is more than a fear, it is a pandemic that is affecting people in almost all the countries in the world today. Businesses, particularly small businesses are facing the impact of the pandemic on their operations. However, in thi[...]

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Appy Pie - How internal communication apps can help small businesses fight COVID-19

How internal communication apps can help small businesses fight COVID-19?

Snigdha
By Snigdha | March 26, 2020 | 3-min read

As a small business owner, the biggest challenge today is to continue operating, as the world is going on a collective lockdown. The COVID-19 outbreak has forced everyone to retreat to homes and function (as much as possible) from within that space. Naturally it has brought about a massive shift in the way businesses, particularly small businesses operate. In smooth functioning of any entity, communication is key. If the internal communication within an organization is flawed, chances of[...]

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work from home coronavirus covid 19 Appy Pie

Working from home during COVID-19 Pandemic? [Tips to make it easier]

Snigdha
By Snigdha | March 23, 2020 | 3-min read

Table of Content Establish & maintain a routine Communicate more & better Chalk time out for breaks Get creative with your workspace Set the right expectations Stay true to your goals Dress for the job Learn a new skill The events regarding COVID-19 are still unfolding and the impact of the pandemic on businesses and professionals is getting stronger. As entire countries are going into lockdowns, and people are being encouraged to go into social isolation, working from home ha[...]

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Workflow automation to help small business work from home -Appy Pie

Workflow Automations & Integrations to help Small Businesses work from home

Snigdha
By Snigdha | March 21, 2020 | 5-min read

Table of Content Communication & Collaboration Time Tracking Use YouTube & Instagram Call and Video Conferencing Team chats Calendar sharing Project Management Document sharing COVID-19, a pandemic that has crippled the global economy has forced most of the workforce to restrict themselves to their homes. This has brought about a need to establish a set up where there is a provision to work remotely. Working from home, or remotely was not even been seen as a possibility some t[...]

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COVID-19 Pandemic - AppyPie

How to protect your business from the disastrous impact of COVID-19?

Snigdha
By Snigdha | March 17, 2020 | 5-min read

Coronavirus has an impact on more than just human life and health. The global stock markets have been feeling the blow of the outbreak and plunging steadily, there’s a free fall in the oil prices, disruption in supply chains and overall, the situation looks bleak. It is for these reasons and more, that small businesses are having trouble dealing with the panic among the employees and the customers, even as the companies themselves are headed for a future that seems dark, to say the least. [...]

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