Snigdha
Snigdha
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The Content Head at Appy Pie, Snigdha has had a passion for writing since she can remember and feels lucky for making it her career. With a total experience of 11 years, she has dedicated the last 6 years to hard-core content writing and management. She actively writes about all things related to Social Media & more. In her spare time, she would either love to read curled up on the couch or take a bag of necessities (including a good book) and drive off into the sunset.

Introduction to Graphic Design

An Introduction to Graphic Design: What is Graphic Design

Snigdha
By Snigdha | October 30, 2019 | 4-min read

Graphic design is the process of visual communication using photography, illustration, and typography. Look around you. Graphic design is everywhere, from candy bar wrappers to the coffee mug logos to book covers. In fact, you see many examples of the graphic design around you every single day, and usually, you don't realize it. Graphic design is very important for marketing and selling products and is a critical component of brochures and logos. Therefore, graphic designers are also referred to[...]

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15 Mistakes Businesses make while promoting their brand through YouTube

15 Mistakes Businesses make while Promoting their Brand through YouTube

Snigdha
By Snigdha | October 21, 2019 | 5-min read

Video marketing is becoming widespread and more affordable as it is advancing in technology and is easy to spread across the globe. Marketing videos require creativity and knowledge of human psychology. YouTube is hugely becoming popular leading to a lot of competition. YouTube is one of the biggest alternative, most popular websites in the world, which is what makes it an incredibly powerful and potential marketing tool to promote your business. As per studies, YouTube is also the second mos[...]

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Chatbot vs Live Chat

Chatbot vs Live Chat: The Right Choice for a Small Business

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By Snigdha | October 8, 2019 | 5-min read

Customer support is a crucial aspect of any business. No matter how competent or reliable a product is, a good customer support base defines its utility. Without good customer support, a product is destined to fail. There is a reason why most successful companies go to great lengths to provide good customer support. Some companies are infamous for their terrible customer service and support. Retail chains and banks are often ranked the lowest in this regard but even they mostly have a customer a[...]

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5 Powerful Reasons You Need to Use Video Marketing

5 Powerful Reasons Why You Need to Use Video Marketing

Snigdha
By Snigdha | September 16, 2019 | 5-min read

In this day and age, a business that doesn't use video marketing is like a teenager without a smartphone: very rare. Rapid shifts in modern technology have caused the marketing landscape to evolve with it. Many people seek dynamic, engaging forms of content. Most of us have watched at least one video (likely more) at some point today. If you're on the internet, especially a social media site, videos are nearly impossible to avoid. For marketers, this is a great opportunity. Social media, b[...]

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How to Set up an Engaging LinkedIn Company Page

How to Create a Company Page on LinkedIn to Promote Your Small Business?

Snigdha
By Snigdha | September 2, 2019 | 5-min read

Creating a LinkedIn Company Page is a valuable tool for businesses to promote products and services, establish a strong brand image, recruit quality talent and share informative insights or updates. With a user count in the hundreds of millions, LinkedIn is the top social media network for professionals across many industries, so many companies, especially those that sell business-to-business products and services, can benefit more from investing time and effort here than on other popular social[...]

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Webinar Feture image

How to host your first webinar – a step-by-step guide

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By Snigdha | August 3, 2019 | 5-min read

In this blog post I am going to tell you the right process to host your first webinar. That’s not all though! There are some great takeaways for those who have a long running webinar in here as well! So, let’s give you an overview of all the things that you are going to learn in the post below. Understand what a webinar is (Webinar definition) A game plan to host your webinar Detailed step by step guide to host [...]

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10 Blog Title Generators | Blog Post Idea Generators for Beginners.jpg

10 Blog Title & Idea Generators for Beginners

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By Snigdha | July 11, 2019 | 3-min read

Are you stressed looking for some interesting blog topic ideas? This post is the perfect solution to your stress as it lays out the top 10 blog title generators. It is natural to hit the proverbial bloggers’ block when you are stuck with the old topics and your creative faculties seem to have abandoned you. This is where web tools can help you come up with some brilliant blog post ideas. Before we get into the tools, let’s see what kind of an impact a headline has on the reach and c[...]

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Google Firebase for Startups – Must-Have or Nice-to-Have!

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By Snigdha | June 19, 2019

Startups have been falling head over heels in love with Firebase, the wildly popular Backend-as-a-Service app development platform. This popularity may be owing to the fact that Firebase can be a big help in case the business lacks resources with a technical background, or in case there’s no one familiar with the backend. What is Firebase? – A brief history of its evolution. Almost a decade ago, Envolve entered the market and over the past few years evolved into Firebase as we know it toda[...]

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mobile app development guide

25 Best Programming Languages for Mobile Apps & Top Mobile App Development Tools & Frameworks

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By Snigdha | January 17, 2019

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top instant messaging apps

The Top Mobile Messaging Apps Around the World – 2019 [Map Included]

Snigdha
By Snigdha | October 19, 2018 | 5-min read

Did you know that there are only 25 countries in the world where WhatsApp is not the market leader? It is addictive, it is fun, it is important, and well it is a great way to stay connected at all times! Now, according to the 2019 report from Appy Pie studying the popularity of different mobile messaging apps all over the world. Like previous years, this year too WhatsApp remains at the top of the list closely followed by Facebook Messenger. WhatsApp Messenger and Facebook Messenger come tog[...]

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