15 Most Popular Social Media Networks that will rule 2021

By Abhinav Girdhar | Last Updated on June 7th, 2022 1:10 pm | 5-min read

15 Most Popular Social Media Networks that will rule 2020

social media may have started off as a place to have some fun and post some pictures, make friends, gain a few followers. The scenario has changed almost entirely now and social media sites is where it all happens. Social media channels have become an important part of the marketing strategies for businesses. New age networking, professional and personal is all about social media. A strong presence on social media channels is very important today. Businesses need to be where the people are. [...]

By Abhinav Girdhar | Last Updated on April 15th, 2022 3:49 pm | 5-min read

How to Get More Views on YouTube in 2021 - Appy Pie

Its time to plan your YouTube strategy for 2021. YouTube is unlikely to make any major changes in the coming month, which makes it safe to plan for a change. YouTube made a lot of changes in its algorithm over the past year, which made getting views challenging. The current YouTube algorithm is relatively stable and, it does seem that the current trends aren’t going to change for the rest of 2021. While YouTube is still mired with controversy over its privacy policies, it does remain a rela [...]

By Abhinav Girdhar | Last Updated on April 15th, 2022 3:49 pm | 5-min read

YouTube being the second largest search engine in the world is no longer just a place to watch music clips. From videos of people eating and playing board games to vlogs on travel, consumers are using over 1 billion hours of YouTube video content daily. YouTube is also the perfect social media platform for you to promote your brand. To do this, you need to have high quality and relevant YouTube channel art for your channel. YouTube channel art consists of a YouTube banner and video thumbnail. Th [...]

By Abhinav Girdhar | Last Updated on May 18th, 2022 3:45 pm | 4-min read

10 Mistakes to Avoid While Marketing on Instagram

Who would have believed, Instagram could report more than a billion users. Isn’t that a great platform to set up credibility and grow your brand? When Social media influencers, smart entrepreneurs, celebrities and top brands are taking advantage of Instagram since it came into existence, why not you? You can create a free business profile on Instagram and promote your brand name. It takes a few easy steps to create your account and make it easily accessible to the users interested. Se [...]

By Abhinav Girdhar | Last Updated on July 12th, 2021 4:27 am | 4-min read

Instagram set the Internet on fire when it was initially launched back in 2009. Almost a decade old now, it is one of the largest and most widespread social media websites. This makes it an excellent social media website for marketing your business. Instagram marketing is slightly different from other kinds of social media marketing. There are distinctively speaking two different ways to market your brand on Instagram checkout. While having an Instagram account for both kinds of marketing is [...]

By Abhinav Girdhar | Last Updated on July 6th, 2021 10:57 am | 4-min read

50 Examples of Successful Facebook Ad Templates that Actually Work - Appypie

Facebook is one of the best social media to advertise your brand and raise your brand’s reputation. Thanks to the versatility provided by Facebook’s ad interface, it gives advertisers hundreds of ways to efficiently market their brand. To learn more about Facebook advertising read our comprehensive guide to Facebook advertising. How to create attractive Facebook Ad Creatives? Your Facebook Ad creative comprises of two sections - visual and textual content. Hence, I am going to divi [...]

By Abhinav Girdhar | Last Updated on February 16th, 2022 10:42 am | 5-min read

video marketing is becoming widespread and more affordable as it is advancing in technology and is easy to spread across the globe. Marketing videos require creativity and knowledge of human psychology. YouTube is hugely becoming popular leading to a lot of competition. YouTube is one of the biggest alternative, most popular websites in the world, which is what makes it an incredibly powerful and potential marketing tool to promote your business. As per studies, YouTube is also the second mos [...]

By Abhinav Girdhar | Last Updated on July 6th, 2021 10:54 am | 4-min read

A Small Business’ Guide to Facebook Advertising-Appy Pie

No matter what your opinion on Facebook is, one can’t deny that it is one of the best and the most affordable way to advertise your brand. Facebook has come a long way from its social media roots and settles in the Internet ecosystem as the dominant website to connect brands and people. Facebook advertising is not exactly easy since Facebook’s advertising model contrasts YouTube by a long shot.and the algorithm is quite simple and easy to understand. Facebook advertising is vastly customi [...]

By Abhinav Girdhar | Last Updated on February 16th, 2022 10:43 am | 5-min read

5 Powerful Reasons You Need to Use Video Marketing

In this day and age, a business that doesn't use video marketing is like a teenager without a smartphone: very rare. Rapid shifts in modern technology have caused the marketing landscape to evolve with it. Many people seek dynamic, engaging forms of content. Most of us have watched at least one video (likely more) at some point today. If you're on the internet, especially a social media site, videos are nearly impossible to avoid. For marketers, this is a great opportunity. Social media, b [...]

By Abhinav Girdhar | Last Updated on July 6th, 2021 10:51 am | 5-min read

How to grow your business using linkedin

In the professional world, it's no secret that LinkedIn is one of the most powerful tools for networking with potential leads, business partners and other like-minded people in your industry. Beyond that, it offers traffic-generating content as well as a wealth of talent for hire. If you've spent time on LinkedIn but have struggled to see benefits for your business, there are plenty of strategies for you to try. Though it's technically a social network, the rules of the digital road are a bit [...]

By Abhinav Girdhar | Last Updated on April 5th, 2022 11:52 am | 5-min read

How to Set up an Engaging LinkedIn Company Page

Creating a LinkedIn Company Page is a valuable tool for businesses to promote products and services, establish a strong brand image, recruit quality talent and share informative insights or updates. With a user count in the hundreds of millions, LinkedIn is the top social media network for professionals across many industries, so many companies, especially those that sell business-to-business products and services, can benefit more from investing time and effort here than on other popular social [...]

By Abhinav Girdhar | Last Updated on July 26th, 2021 11:06 am | 4-min read

Podcasts have always been a brilliant way to reach your audience. Most people like to assume that podcasts are a recent phenomenon but podcasts in essence have existed for over a 100 years. The generations prior to us have listened to podcasts before we did. They just called it radio. Before radio became the place to hear terrible music 20 times a day, it was the sole source of reliable information and also a place for quality entertainment value. Radio culture went strong into the 1980s but [...]