5 Powerful Reasons Why You Need to Use Video Marketing

By Snigdha | September 16, 2019 4:39 pm  | 5-min read
5 Powerful Reasons You Need to Use Video Marketing

In this day and age, a business that doesn't use video marketing is like a teenager without a smartphone: very rare. Rapid shifts in modern technology have caused the marketing landscape to evolve with it. Many people seek dynamic, engaging forms of content. Most of us have watched at least one video (likely more) at some point today. If you're on the internet, especially a social media site, videos are nearly impossible to avoid. For marketers, this is a great opportunity. Social media, b [...]

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10 Smart Ways to Grow Your Business Using LinkedIn

By Abs | September 9, 2019 6:26 pm  | 5-min read
How to grow your business using linkedin

In the professional world, it's no secret that LinkedIn is one of the most powerful tools for networking with potential leads, business partners and other like-minded people in your industry. Beyond that, it offers traffic-generating content as well as a wealth of talent for hire. If you've spent time on LinkedIn but have struggled to see benefits for your business, there are plenty of strategies for you to try. Though it's technically a social network, the rules of the digital road are a bit [...]

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How to Create a Company Page on LinkedIn to Promote Your Small Business?

By Snigdha | September 2, 2019 9:03 pm  | 5-min read
How to Set up an Engaging LinkedIn Company Page

Creating a LinkedIn Company Page is a valuable tool for businesses to promote products and services, establish a strong brand image, recruit quality talent and share informative insights or updates. With a user count in the hundreds of millions, LinkedIn is the top social media network for professionals across many industries, so many companies, especially those that sell business-to-business products and services, can benefit more from investing time and effort here than on other popular social [...]

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Video Marketing for Dummies: A Beginner’s Guide to Video Marketing

By Vivek | August 21, 2019 5:55 pm  | 6-min read
Video Marketing for Dummies A Beginner’s Guide

Video marketing is not something new to the online environment. It has been around for quite a while and it has become a popular form of marketing. In essence, video marketing is the act of promoting your brand through video platforms and social media. Video marketing is a recent phenomenon. In fact, a video-marketing based business approach only took off as a philosophy in 2019. It is a well-known fact that visual knowledge is always easier to retain. Almost 90% of visual knowledge is retain [...]

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7 Essential Business Podcasts for Entrepreneurs & Small Business Owners

By Jayraj | August 19, 2019 6:24 pm  | 4-min read
7 Essential Business Podcasts

Podcasts have always been a brilliant way to reach your audience. Most people like to assume that podcasts are a recent phenomenon but podcasts in essence have existed for over a 100 years. The generations prior to us have listened to podcasts before we did. They just called it radio. Before radio became the place to hear terrible music 20 times a day, it was the sole source of reliable information and also a place for quality entertainment value. Radio culture went strong into the 1980s but [...]

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