15 Most Popular Social Media Networks that will rule 2023

Abhinav Girdhar
By Abhinav Girdhar | Last Updated on November 20th, 2024 4:20 am | 5-min read
15 Most Popular Social Media Networks that will rule 2020

Social media has evolved from being just a casual platform to connect with friends and share pictures, to a powerful marketing tool that businesses can no longer ignore. Nowadays, social media sites are where it all happens. They provide an avenue for businesses to reach their target audience and connect with potential customers on a personal level. As social media has become an integral part of people's lives, it has also become an essential aspect of marketing strategies for businesses. Whe [...]

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YouTube Channel Design

Abhinav Girdhar
By Abhinav Girdhar | Last Updated on April 15th, 2022 3:49 pm | 5-min read
YouTube Channel Design

YouTube being the second largest search engine in the world is no longer just a place to watch music clips. From videos of people eating and playing board games to vlogs on travel, consumers are using over 1 billion hours of YouTube video content daily. YouTube is also the perfect social media platform for you to promote your brand. To do this, you need to have high quality and relevant YouTube channel art for your channel. YouTube channel art consists of a YouTube banner and video thumbnail. Th [...]

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10 Mistakes to Avoid While Marketing on Instagram

Abhinav Girdhar
By Abhinav Girdhar | Last Updated on February 28th, 2023 10:06 am | 4-min read
10 Mistakes to Avoid While Marketing on Instagram

Who would have believed, Instagram could report more than a billion users. Isn’t that a great platform to set up credibility and grow your brand? When Social media influencers, smart entrepreneurs, celebrities and top brands are taking advantage of Instagram since it came into existence, why not you? You can create a free business profile on Instagram and promote your brand name. It takes a few easy steps to create your account and make it easily accessible to the users interested. Se [...]

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50 Examples of Successful Facebook Ad Templates that Actually Work

Abhinav Girdhar
By Abhinav Girdhar | Last Updated on July 6th, 2021 10:57 am | 4-min read
50 Examples of Successful Facebook Ad Templates that Actually Work - Appypie

Facebook is one of the best social media to advertise your brand and raise your brand’s reputation. Thanks to the versatility provided by Facebook’s ad interface, it gives advertisers hundreds of ways to efficiently market their brand. To learn more about Facebook advertising read our comprehensive guide to Facebook advertising. How to create attractive Facebook Ad Creatives? Your Facebook Ad creative comprises of two sections - visual and textual content. Hence, I am going to divi [...]

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15 Mistakes Businesses make while Promoting their Brand through YouTube

Abhinav Girdhar
By Abhinav Girdhar | Last Updated on May 25th, 2023 11:22 am | 5-min read
15 Mistakes Businesses make while promoting their brand through YouTube

Video marketing is becoming widespread and more affordable as it is advancing in technology and is easy to spread across the globe. Marketing videos require creativity and knowledge of human psychology. YouTube is hugely becoming popular leading to a lot of competition. YouTube is one of the biggest alternative, most popular websites in the world, which is what makes it an incredibly powerful and potential marketing tool to promote your business. As per studies, YouTube is also the second mos [...]

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A Small Business’ Guide to Facebook Advertising

Abhinav Girdhar
By Abhinav Girdhar | Last Updated on May 19th, 2023 6:32 am | 4-min read
A Small Business’ Guide to Facebook Advertising-Appy Pie

No matter what your opinion on Facebook is, one can’t deny that it is one of the best and the most affordable way to advertise your brand. Facebook has come a long way from its social media roots and settles in the Internet ecosystem as the dominant website to connect brands and people. Facebook advertising is not exactly easy since Facebook’s advertising model contrasts YouTube by a long shot.and the algorithm is quite simple and easy to understand. Facebook advertising is vastly customi [...]

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5 Powerful Reasons Why You Need to Use Video Marketing

Abhinav Girdhar
By Abhinav Girdhar | Last Updated on February 16th, 2022 10:43 am | 5-min read
5 Powerful Reasons You Need to Use Video Marketing

In this day and age, a business that doesn't use video marketing is like a teenager without a smartphone: very rare. Rapid shifts in modern technology have caused the marketing landscape to evolve with it. Many people seek dynamic, engaging forms of content. Most of us have watched at least one video (likely more) at some point today. If you're on the internet, especially a social media site, videos are nearly impossible to avoid. For marketers, this is a great opportunity. Social media, b [...]

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10 Smart Ways to Grow Your Business Using LinkedIn

Abhinav Girdhar
By Abhinav Girdhar | Last Updated on July 6th, 2021 10:51 am | 5-min read
How to grow your business using linkedin

In the professional world, it's no secret that LinkedIn is one of the most powerful tools for networking with potential leads, business partners and other like-minded people in your industry. Beyond that, it offers traffic-generating content as well as a wealth of talent for hire. If you've spent time on LinkedIn but have struggled to see benefits for your business, there are plenty of strategies for you to try. Though it's technically a social network, the rules of the digital road are a bit [...]

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7 Essential Business Podcasts for Entrepreneurs & Small Business Owners

Abhinav Girdhar
By Abhinav Girdhar | Last Updated on July 26th, 2021 11:06 am | 4-min read
7 Essential Business Podcasts

Podcasts have always been a brilliant way to reach your audience. Most people like to assume that podcasts are a recent phenomenon but podcasts in essence have existed for over a 100 years. The generations prior to us have listened to podcasts before we did. They just called it radio. Before radio became the place to hear terrible music 20 times a day, it was the sole source of reliable information and also a place for quality entertainment value. Radio culture went strong into the 1980s but [...]

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LinkedIn for Small Business: Everything you need to know

Abhinav Girdhar
By Abhinav Girdhar | Last Updated on October 19th, 2021 10:38 am | 4-min read
LinkedIn for Small Business

In this post we are going to talk about how to use LinkedIn for business and explain the potential of using social media platforms for small businesses and more. Here are the major topics we are going to talk about in the blog post. How to use LinkedIn for small business? How to promote your business on LinkedIn? How to use LinkedIn for Business Networking? How to increase followers on LinkedIn company page? Why use LinkedIn Business Solutions for your small business? Lin [...]

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10 Reasons Why Your Small Business Needs A Podcast

Abhinav Girdhar
By Abhinav Girdhar | Last Updated on November 20th, 2024 8:01 am | 5-min read
10 Reasons Why Your Small Business Needs A Podcast - Appy Pie

No matter what business you’re in, competition is always there. May be your products or services are superior and cost-effective to other options available on the market, but people will not buy from you until they recognize you. It means having the best offer will not help you increase your bottom line. So rather than focusing on deals and offers, you should consider something new and effective in your marketing  strategy. There are multiple digital marketing strategies that can help you [...]

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How to start your own Podcast – The Ultimate Guide for Beginners

Mahima Singh
By Mahima Singh | Last Updated on June 29th, 2022 6:24 am | 8-min read
How to start your own Podcast?

In this post we are going to talk about starting a podcast and give you a breakdown of the entire process from the scratch. This post covers the following topics: How to start a podcast? What you need to make your own podcast? How to record a podcast? How to edit your podcast? How to launch a podcast? How to make money from your podcast? The audience for podcasts is expanding and the reason for the popularity is the sheer convenience of accessing all that audio content [...]

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15 Ways to Create Webinars that Convert and Drive Engagement

Neeraj Shukla
By Neeraj Shukla | Last Updated on September 19th, 2023 10:08 am | 7-min read

Have you ever thought why an increasing number of professionals are relying on webinars as a means to get in touch with their existing and new customers? According to research from InsideSales.com, 73% of marketing and sales leaders say webinars are one of the best marketing strategies to generate high-quality leads in no time. These days webinars have become a highly effective tool for communicating with target audience. Well, online webinars offer businesses or entrepreneurs with an opportu [...]

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10 Blog Title & Idea Generators for Beginners

Abhinav Girdhar
By Abhinav Girdhar | Last Updated on July 22nd, 2024 9:42 am | 3-min read
10 Blog Title Generators | Blog Post Idea Generators for Beginners.jpg

No idea how to start a blog? Struggling to find some interesting topic ideas? This post is the perfect solution to your stress as it lays out the top 10 blog title generators. It is natural to hit the proverbial bloggers’ block when you are stuck with the old topics and your creative faculties seem to have abandoned you. This is where web tools can help you come up with some brilliant blog post ideas. Before we get into the tools, let’s see what kind of an impact a headline has on t [...]

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The Best Time to Post on Instagram, Facebook, Twitter, YouTube, and LinkedIn

Abhinav Girdhar
By Abhinav Girdhar | Last Updated on November 21st, 2024 6:11 am | 5-min read

Social media is the life and blood of the marketing strategies for an organization, particularly for small and medium-sized businesses. An active social media profile with relevant, informative, and engaging posts goes a long way in keeping the business at the top of the minds of the audience. But you can take it a step further and make your own social media app or website if you want. Appy Pie with its proprietary no-code technology is the answer to the oft-asked question of how to make a soci [...]

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8 Ways your Well designed Mobile App can Increase your Business Revenue

Abhinav Girdhar
By Abhinav Girdhar | Last Updated on November 15th, 2024 10:58 am | 7-min read
app-revenue-mobile-apps

It is one thing to launch a mobile app for your business, and another, to make it actually fulfill its purpose: Increase Revenue. If you are yet to join the bandwagon of including mobile apps as part of your marketing strategy, then you are missing out. In order to boost your sales and increase your business revenue, you have to put yourself where people are investing their attention on: With the increase in the number of smartphones, more people are choosing mobile applications over browsing [...]

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What Role can Social Media play in Promoting Your Business?

Abhinav Girdhar
By Abhinav Girdhar | Last Updated on June 3rd, 2019 3:41 pm | 3-min read

Hearing about something being beneficial for your business would prompt you to try it and see if it works for you. But there is a gamble in this trying. You will have to dedicate some time for this. It means dedication of time and effort, and understanding the way the process works. And this certainly would not give you a great feel if the process fails and you don’t get desired results. And if it clicks, you surely would try it again and again. This applies for the use of social media too. [...]

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How To Build A Mobile App For Your Wedding Planning Business?

Abhinav Girdhar
By Abhinav Girdhar | Last Updated on June 1st, 2022 4:57 pm | 6-min read
make a app

This is a world where there is an app for everything and where everyone is looking for an app to solve their problems. In this post we are going to talk about the top features you can include in a mobile app for your wedding business and how to build it. The customers today expect to do everything with an app and if a business does not offer an app, there is a chance that they are going to ignore it entirely. Think of a situation where you are looking for a service or a product, wouldn’t you [...]

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How to Re-engage Customers in Your Mobile App? (10 Awesome Ways)

Abhinav Girdhar
By Abhinav Girdhar | Last Updated on November 21st, 2024 5:38 am | 5-min read
make an app

In this post, we are going to talk about why users stop using a mobile app they downloaded and then suggest 10 greatly effective ways in which you can bring them back to your app! This is a world of instant gratifications and many diversions! In this market it is becoming increasingly difficult to retain the customers for long. I have compiled some statistics so that you can understand what it is like for a mobile app developer who is trying to retain their app users: About 25% of the d [...]

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Ways to Improve Your App’s Ranking – A Complete Guide

Aasif Khan
By Aasif Khan | Last Updated on December 10th, 2020 12:15 pm | 10-min read
create a church app

App Builder Appy Pie: The whole point of doing business is looking for something to help you and the whole business grow every day. The decision to build your own mobile app might, in fact, have come from that objective. After you have built an app for your business and have benefitted greatly from it in terms of sales and the revenue you have been garnering from it, it is time to take another step further. Though you have been able to bring in great revenue from the app, and the app is provin [...]

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