What is it that makes a certain brand reliable, while another playful? There is a lot that contributes to the formation of a brand, a logo, the colors chosen to represent the brand, the tone of the content they put out, and the way they respond to their customers. But is there more to a brand than all this? Have you ever wondered why some people swear by one brand while an equal number opt for its competitor? Table of Contents Brand reputation management - best practices The top brands in [...]
Artificial Intelligence has become a part of people’s daily routine. Ranging from chatbots to automatic image tagging on Facebook to smart cars and connected homes, AI powers almost everything in today’s high-tech era. A Sci-Fi dystopian thriller, Westworld is a hit HBO series which revolves around an amusement park that is inhabited by AI-powered robots called “hosts”. In the Westworld park, human visitors called “guests” wishing to play cowboy or cowgirl arrive on a train, enjo [...]
In this blog, I am going to talk about SRT files and how to make subtitles for a video. Anybody who has ever had to create subtitles for video knows the challenges and its impact on their video marketing strategy. Here’s what I am going to talk about in the blog below: What is an SRT file? Why use SRT files? Parts of an SRT file How to create an SRT file? Before we start with the topic of how to make subtitles, let’s get deeper and understand what they are. What are SRT [...]
There is an overload of information, ads, services and offers online. However, you don’t sign up for everything you see. There will always be some things that would attract you more and before you know it, you are signed up and committed! This is simply because of an effective ‘Call to Action’. A strategically designed and placed call to action button can guide the customers through the buying journey effectively. What is a ‘Call to Action’? Before getting into the examples and [...]
It is one thing to launch a mobile app for your business, and another, to make it actually fulfill its purpose: Increase Revenue. If you are yet to join the bandwagon of including mobile apps as part of your marketing strategy, then you are missing out. In order to boost your sales and increase your business revenue, you have to put yourself where people are investing their attention on: With the increase in the number of smartphones, more people are choosing mobile applications over browsing [...]
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