Best AI Writing Tools

Best AI Writing Tools for Professionals and Amateurs in 2023

By Snigdha | Last Updated on December 2nd, 2023 10:20 am

In the fast-paced world of digital content creation, the demand for efficient, creative, and high-quality writing is ever-increasing. Many content creators, marketers, and businesses are turning to AI-powered writing tools to meet these demands. These AI writing tools have revolutionized the way we create content by assisting writers in generating unique and engaging copy. While we have a list of the best AI writing tools here, none of them may suit your requirements perfectly. In that case, it is a good idea to choose the nearest match and then set up meaningful app integrations with the best AI writing assistant using the workflow automation platform Appy Pie Connect.

In this blog, we will explore the best AI writing tools available today and discuss their features, pros, cons, and pricing. We will also provide a comprehensive overview of what AI writing tools are and discuss their benefits.

Benefits of Using an AI Writing Tool

Experience the game-changing advantages of AI writing tools! In a content-driven world, these innovative solutions amplify your productivity and content quality. Dive into the top seven benefits that AI writing tools offer for a more efficient and creative content creation process.
  1. Increased Productivity: AI writing tools can significantly boost your productivity by automating the writing process. They help you generate content faster, allowing you to focus on other aspects of your work, such as research and strategy.
  2. Improved Content Quality: These tools provide suggestions for enhancing the quality of your content. They can help you with grammar, style, and clarity, ensuring that your writing is top-notch.
  3. Diverse Writing Styles: AI writing tools are versatile and can mimic various writing styles, from formal and technical to casual and creative. This allows you to adapt your content to different audiences and platforms.
  4. Idea Generation: If you're struggling with writer's block, AI writing tools can help spark new ideas by generating content snippets, headlines, or prompts that you can build upon.
  5. Time-Saving: Writing tools can save you a significant amount of time, especially when you have tight deadlines or need to produce large volumes of content quickly.
  6. Consistency: AI writing tools help maintain consistency in your writing style and tone, which is crucial for branding and audience engagement.
  7. Cost-Effective: Utilizing AI writing tools can be cost-effective, as it reduces the need for hiring additional writers or editors. This is particularly valuable for small businesses and startups.

Top 18 AI Writing Tools

AI Writing Tool Description Pros Cons Pricing
Jasper AI writing assistant for various content types User-friendly interface Relatively higher pricing Varies based on plan and usage AI-powered copywriting tool for marketing High-quality marketing content Limited customization options Subscription plans
Anyword Focuses on optimizing ad copy for conversions A/B testing features Primarily for advertisers and marketers Pricing based on usage and features
Sudowrite Real-time writing suggestions and corrections Real-time grammar suggestions Requires an internet connection Free plan available, paid subscription plans
Writer AI writing tool with content ideas and suggestions Research and fact-checking May not suit creative writing Free trial, paid plans based on usage
Writesonic User-friendly copywriting tool for marketing Diverse content generation Limited customization options Free trial, paid subscription plans
Rytr AI content generation tool with various templates Wide range of content templates Some content may require editing Free trial, paid subscription plans
Simplified Simplifies complex text and technical content Ideal for simplifying technical content Not for creative writing Core expense management features available for free
Constant Contact Email marketing platform with AI-powered content A/B testing capabilities Primarily for email marketing Pricing based on features and email list size
Wordtune AI writing tool for improving clarity and style Real-time style and clarity improvements Requires internet connectivity Free plan, paid subscription with additional features
Pepper Content Content marketplace for connecting with writers Access to content creators May not suit individual content creators Pricing varies based on project scope
Grammarly Business Advanced grammar and style checking for businesses Team collaboration features Not a content generator Paid subscription plans for teams and businesses
Notion Collaboration platform with AI-driven content Collaboration and task management Not solely an AI writing tool Free plan, paid subscription options Sales engagement platform with AI sales email gen. AI-driven sales email generation Primarily for sales and marketing Pricing varies based on features and database AI content generator for articles and blog posts Content research and optimization Limited customization options Free trial, paid subscription plans
Phrasee AI copywriting tool specializing in email subject lines A/B testing and analytics Primarily for email marketing Pricing based on features and email list size AI content generator for SEO-optimized blog posts CSEO content optimization May not be suitable for creative writing Free trial, paid subscription plans
TextExpander AI-enhanced typing tool for creating text shortcuts Time-saving text shortcuts Limited scope beyond text expansion Paid subscription plans for individuals and teams
Now that you know the basics and the benefits of the best AI writing assistant software, let's dive into the details of some of the best AI writing tools available in the market

  1. Jasper
  2. Jasper is an AI writing assistant designed to help you create compelling and engaging content. It can generate blog posts, social media content, and more, making it a versatile tool for content creators. The possibilities of numerous app integrations with Jasper make the platform even better for most users. Pros
    • User-friendly interface.
    • Provides content ideas and suggestions.
    • Supports multiple writing styles.
    • Integrates with various platforms and>
    • Relatively higher pricing
    • Limited free trial options.
    PricingPricing details for Jasper can vary, depending on the plan and usage. It offers a free trial to get started.

  4. is an AI-powered copywriting tool that specializes in generating marketing copy, product descriptions, and ad copy. It's known for its ability to create persuasive and conversion-focused content. integrations make the platform a great choice for individuals and businesses alikePros
    • High-quality marketing content generation.
    • User-friendly and intuitive.
    • Offers a wide range of templates.
    • Integrates with various e-commerce platforms.
    • The pricing may be on the higher side for some users.
    • Limited customization options.
    Pricing offers a free trial, and their pricing is based on different subscription plans.

  5. Anyword
  6. Anyword is an AI-powered platform that focuses on optimizing and enhancing your ad campaigns. It can assist in creating ad copy that maximizes click-through rates and conversions.Pros
    • Specialized in ad copywriting.
    • A/B testing features.
    • Real-time performance tracking.
    • Integration with popular advertising platforms.
    • Primarily geared towards advertisers and marketers.
    • Limited content diversity beyond ad copy.
    Pricing Anyword's pricing is based on the usage and features required, with a free trial option.

  7. Sudowrite
  8. Sudowrite is an AI writing assistant that enhances your writing by providing real-time suggestions and corrections. It integrates with popular word processors and browsers.Pros
    • Real-time grammar and style suggestions.
    • Extensive language support.
    • Seamless integration with various writing platforms.
    • Affordable pricing.
    • May not be as feature-rich as some competitors.
    • Requires an internet connection to function.
    PricingSudowrite offers a free plan and a paid subscription with additional features.

  9. Writer
  10. Writer is an AI writing tool designed to assist content creators in generating high-quality articles and blog posts. It provides research suggestions and content recommendations.Pros
    • Research and fact-checking support.
    • Wide range of templates.
    • Collaboration features for teams.
    • Integrations with popular content management systems.
    • Pricing might be a bit high for some users.
    • May not suit users looking for more creative content.
    PricingWriter offers a free trial and paid plans based on usage.

  11. Writesonic
  12. Writesonic is an AI-powered copywriting tool that focuses on creating marketing content, including ad copy, landing page text, and blog posts. It is known for its user-friendly interface and for some really useful Writesonic integrations.Pros
    • Diverse content generation capabilities.
    • User-friendly and intuitive
    • Supports multiple content types.
    • Affordable pricing.
    • Limited customization options.
    • May require some manual editing for perfection.
    PricingWritesonic offers a free trial and paid subscription plans

  13. Rytr
  14. Rytr is an AI content generation tool that can assist you in creating blog posts, articles, emails, and more. It is known for its wide range of content templates.Pros
    • Vast selection of content templates.
    • Real-time content suggestions.
    • User-friendly interface.
    • Competitive pricing.
    • Some generated content may require editing.
    • Limited customization options.
    Pricing Rytr offers a free trial and paid subscription plans.

  15. Simplified
  16. Simplified is an AI writing tool that aims to simplify complex text. It can help you convert technical and jargon-heavy content into more straightforward language.Pros
    • Useful for simplifying technical content.
    • Improves content accessibility.
    • Integrates with various platforms.
    • Cost-effective.
    • Limited scope beyond simplifying content.
    • May not be suitable for creative writing.
    Pricing Simplified offers a free trial and paid subscription plans.

  17. Constant Contact
  18. Constant Contact is an email marketing platform that includes AI-powered content generation features. Constant Contact integrations can help you create engaging email content and subject lines.Pros
    • Email marketing features
    • A/B testing capabilities.
    • List management and segmentation.
    • Integration with e-commerce platforms.
    • Primarily focused on email marketing.
    • Limited content diversity beyond emails.
    PricingConstant Contact's pricing varies depending on the features and the size of your email list.

  19. Wordtune
  20. Wordtune is an AI-powered writing tool that focuses on improving the clarity and style of your text. It offers suggestions for enhancing sentence structure and vocabulary.Pros
    • Real-time style and clarity improvements.
    • Integrates with various writing platforms.
    • Supports multiple languages.
    • Affordable pricing.
    • May not be as feature-rich as some competitors.
    • Requires internet connectivity.
    Pricing Wordtune offers a free plan and a paid subscription with additional features.

  21. Pepper Content
  22. Pepper Content is a content marketplace that utilizes AI to match you with suitable content creators. It can help businesses find writers and create content more efficiently.Pros
    • Access to a network of content creators.
    • Content strategy services.
    • Quality control and editing.
    • Tailored content solutions.
    • May not be ideal for individual content creators.
    • Pricing can vary depending on the project scope.
    Pricing Pepper Content's pricing is project-dependent and may vary.

  23. Grammarly Business
  24. Grammarly Business is an extension of the popular Grammarly writing assistant, designed for businesses and teams. It offers advanced grammar and style checking.Pros
    • Advanced grammar and style checking.
    • Team collaboration and administration>
    • Integration with business communication tools
    • Tailored for business use.
    • Focused on grammar and style, may not generate content.
    • Pricing may be on the higher side for smaller businesses
    Pricing Grammarly Business offers paid subscription plans for teams and businesses.

  25. Notion
  26. Notion is a comprehensive workspace and collaboration platform that incorporates AI-driven content suggestions to enhance your notes and documents. It is listed among the best AI writing assistant tools due to the countless possible Notion app integrations.Pros
    • Collaboration features and task management.
    • AI-driven content suggestions.
    • Integration with various productivity tools.
    • Versatile use for personal and professional tasks.
    • Not solely an AI writing tool.
    • The learning curve for advanced features.
    Pricing Notion offers a free plan and paid subscription options.

  28. is a sales engagement platform that utilizes AI for generating personalized sales emails and messages.Pros
    • AI-driven sales email generation.
    • CRM integration.
    • Sales automation features
    • Extensive contact database.
    • Primarily designed for sales and marketing.
    • Pricing can be relatively high for smaller companies.
    Pricing's pricing varies based on the features required and the size of the user's database.

  30. is an AI content generator that focuses on creating articles and blog posts. It offers tools for content research and optimization.Pros
    • Content research and optimization.
    • Real-time content suggestions.
    • Cost-effective pricing.
    • User-friendly interface.
    • Limited customization options
    • Some generated content may require editing.
    Pricing offers a free trial and paid subscription plans.

  31. Phrasee
  32. Phrasee is an AI-powered marketing copywriting tool that specializes in email subject lines, social media content, and ad copy. It focuses on optimizing email marketing.Pros
    • Email subject line optimization.
    • A/B testing and performance analytics.
    • User-friendly interface.
    • Integration with popular email marketing platforms.
    • Primarily geared towards email>
    • May require manual editing for perfection.
    Pricing Phrasee's pricing varies based on the features and the size of the email list.

  34. is an AI content generation tool with a focus on creating SEO-optimized blog posts and articles. It offers content research and optimization features.Pros
    • SEO content optimization.
    • Content research capabilities.
    • User-friendly interface.
    • Integration with content management systems
    • May not be suitable for creative writing.
    • Some manual editing may be required.
    Pricing offers a free trial and paid subscription plans.

  35. TextExpander
  36. TextExpander is an AI-enhanced typing tool that helps you save time by creating text shortcuts and expanding them into longer phrases or paragraphs.Pros
    • Time-saving through text shortcuts.
    • Supports various platforms and devices.
    • Collaboration features for teams.
    • CUseful for repetitive typing tasks.
    • Limited scope beyond text expansion.
    • May not be ideal for content generation
    PricingTextExpander offers paid subscription plans for individuals and teams.


The best AI writing software have evolved to offer a wide range of options catering to different needs and preferences. Whether you're a content creator, marketer, or business owner, these tools can help you streamline your writing process, improve content quality, and save valuable time using the best free AI writing assistant. To choose the best AI writing tool for your specific requirements, consider factors like the type of content you create, your budget, and the integrations you need. Experiment with free trials to find the tool that best aligns with your writing goals and preferences. By incorporating AI writing tools into your content creation process, you can unlock your creative potential and deliver high-quality content that resonates with your target audience. As the AI technology continues to advance, we can expect even more innovative and efficient solutions for content generation in the future. Stay tuned and keep exploring the evolving landscape of AI writing tools to stay at the forefront of content creation in the digital age. Though this list has the best AI writing tools, you can still expand the features and functionality of any of these apps by integrating the best free AI writing tools with useful apps.

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Content Head at Appy Pie