How to get 1 million installs for your app?

Welcome to another episode of Ask Snappy, where you ask us your mobile and marketing related questions and we answer those for you!


So today’s question comes from Ben from New South Wales Australia and he asks, “How can I get 1 million installs for the app that I’ve created using Appy Pie?”


Ok great! So Ben has already created an app using Appy Pie, so the app is now up and running on Google Play and iTunes.


Now the next focus is how he can get 1 million installs or rather how he can promote his app effectively?


So the first strategy that comes into my mind because we’ve already been there, we’ve done that.


At Appy Pie, we launched our app in January of 2018 and in September we were able to get 1 million installs. So, we were averaging over 100,000 installs, and I will tell you some of the secrets, some of the tools that we’ve used to get this 1 million dollar.


One of the most important elements is ASO or App Store Optimization, so people those of you know what is SEO, this is all about keyword research, keyword analysis, you need to make sure that the title of your app has all those relevant keywords and even in the description try to imbibe those keywords in there where it needs to describe your app but don’t overdo it because if Google actually senses that you are spamming and you’re repeating the keywords it can get tricky and they might suspend your app.


So there needs to be a balance so do all that homework do all your keyword research. Some of the tools that we’ve used as App Annie and AppTweak. I would recommend them you also use these tools for app store optimization.


So once ASO is actually taken care of then we need to look at the analytics, we need to see if how often our app is crashing, what devices is the app crashing on, so we need to basically keep a close tab on that.


As soon as we figure out that the app is crashing on specific devices so there’s some error there’s some warning there’s some malfunction we need to rectify them in the latest version so we will recommend you to use firebase analytics which is a free tool provided by Google and that can help you fulfil that specific environment.


And, also Crashlytics, try embedding the Crashlytics SDK also, which tells you the crashes, how it’s happening, what’s causing the crashes, so that will help you mince it, because lower the crashes, better the experience, the better the usability, you’ll start to get more and more installs coming in.


So now we have the ASO taken care of we’re getting installs.


What is next? We need to get the ratings, we need to get those five-star ratings, four star ratings, we need to get more and more people to come install our app and rate us.


There are multiple ways of doing it – use your social channels, go into the Facebook groups, go into the Google Groups tell them, tell the users to try the new product or the new app that you guys have launched.


Ask them you know to go and rate you, rate the app, and give them the feedback.


On top of that we have found an amazing list for you, so the list we have collated for you it’s specifically curated that will help you get more and more reviews.


We mention that list in the description of a video, use them that’d really be helpful.


Okay! So the next step what do you do I mean you need to spend some sort of advertising budget to get those installs up. We’ve done that you would also need to do that, just to get that momentum going.


So there’re like two types of installs one is incentivized and the second one is non-incentivized, incent or non-incent as you might have heard.


So for the tools for incentivized, I would suggest you to use you know multiple tools out there or multiple platforms or DSP is there, some of my favorites are AppLift, Fiksu and Chartboost, so these are the three platforms that you can use but there’re multiple we’ve also created a list for you, you can also utilize that.


On top of that for non-incentivized the two major platforms that you can use to get installs is Google Ads and Facebook Advertising.


And, what in essence you can use the Google Firebase is to track those installs, which campaign is more effective, which campaign is not.


So these are some top-level tactics that come into my head to get those 1 million installs for you!


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