Learn how to get 1 million installs for your App: Appy Pie University Masterclass


By Snigdha | Last Updated on February 9th, 2018 12:08 pm

App Builder Appy Pie, January 11: In our series of Appy Pie University Masterclass, one of the most important masterclass is – Learn how to get 1 million app installs. The app stores are flooded with apps and everyone who begins, begins with the dream and the golden goal of reaching the one-million mark. However, is it really possible for an app to make it to the mark easily, can you as a developer do anything about it? Why, yes of course! But there have been a great number of app developers with great apps and deep enough pockets to run a good marketing campaign, who have eventually spent their money on tactics that weren’t properly thought out. This is what led to their downfall, or the fact that they couldn’t even take off!

List Of Content

1. Ways to get 1 million installs for your app

             1.1 Showcase it the right way

             1.2 An App Free Of Bugs & Crashes

             1.3 Garner High User Ratings On The App Store

             1.4 In-App Referrals

             1.5 Collaborate with the Media

             1.6 Choose The Platform Wisely

             1.7 Growth Hacking In App Share Intent

             1.8 Pay Attention To Developing Quality Content

             1.9 Give Your App A ‘Social’ Life

             1.10 Design Discounts & Deals

             1.11 Get Into Serious Link Building For Your App

             1.12 Get Your ASO Game Right

             1.13 Promote Shamelessly

             1.14 Cross Platform, Cross Device

             1.15 Let It Free

             1.16 In App Purchase Revenue Model

             1.17 App Localisation

             1.18 Exploit Good Timing

             1.19 Run A Contest

             1.20 Create & Maintain Groups On Social Media

             1.21 Collaborate

             1.22 Contest For Awards

             1.23 Deliver Talks On As Many Forums As You Can

             1.24 Mobile App Burst Campaigns

2. Resources

             2.1 Best App Store Optimization Services

             2.2 App Promotion and Review Exchange Facebook Groups

             2.3 Facebook Android Groups For App Promotion

             2.4 Google Plus Apple Communities For iOS Apps Promotion

             2.5 Google Plus Communities For Android Apps Promotion

             2.6 Submit Your App to these App Award Websites and Boost App Installs

             2.7 Best App Review Websites With Alexa Rank

             2.8 Free Android App Review Websites

             2.9 Paid Android App Review Website

             2.10 Free iOS App Review Websites

             2.11 Paid iOS App Review Websites

             2.12 Best Hand Picked iOS App Review Websites

             2.13 Free, Paid and HandPicked Windows App Review Websites

             2.14 Complete List of Other Google Play Store Alternatives for Android Apps

             2.15 List of Other Chinese App Store Alternatives

             2.16 Latin American App Promotion Companies and Ad Networks

             2.17 10 Top-Notch Global App Marketing Agencies

             2.18 List of Mobile Demand Side Platforms (DSPs) to Increase App Installs

             2.19 List of Mobile Video App Advertising Networks to Increase App Installs

             2.20 List of Incentivized and Non-Incentivized Channels to Boost App Installs

 3. Concluding Note

 

1. Ways to get 1 million installs for your app

In your attempt to increase the number of app downloads if you try and chase every possible factor, there is a good chance you would finally turn into a headless chicken with no sense of direction left in you, which can only be disastrous for any business. We, at Appy Pie have brought together a list of things that need to be considered and monitored in an efficient manner so that you progressively build your pathway to reach the illusive one-million mark.

1.1 Showcase it the right way

The competition is really rough in the app market, but the scope is huge as well. In case the app you offer to the consumers is anything less than exemplary, chances are, they’ll move on, looking for another app to do what you do in a more satisfactory way. One of the first things that helps the customers decide is the user interface. The customer today is a lot more evolved than they were a couple of years ago, hence they are more demanding and mature when it comes to the way they interact with the app. They would never invest any kind of time in an app that is just another shoddy looking app.

The presentation begins even before the consumer has downloaded or installed your app and a lot of thought needs to be put into it! Whether it is designing an awesome icon, some exemplary screenshots to let the consumer know what the app is all about, a landing page that would lend you some legitimacy, and create a video for the app that would further awaken an interest among the consumers.

This is followed by the need to develop a strong UI. A good UI is a balanced combination of two things – first it needs to be equally responsive on all devices, and second, it must be able to charm and hook the consumers from the word GO! The wise thing to do would be to either reach an expert level through training, practice, and guidance or to reach out to industry stalwarts who have enough experience and expertise in the field to create a piece that would not just satisfy you, but delight the consumers as well.

1.2 An App Free Of Bugs & Crashes

This is a no-brainer. If you have any product that you are planning to sell, you have to make sure that the product is free of any flaws or malfunctions before releasing it into the market. As a consumer, no one today has the patience or interest in holding on to any product, tangible or intangible, that gives any kind of a trouble.

It your responsibility as a developer to ensure that the app is tested periodically for bugs or crashes. To ensure a bug free and crash resistant app, beta testing is one of the most trusted and effective measures. There are hundreds of online platforms for you to bets test your app including some reputable ones like Betalist, Erli Bird, BetaTalks, BetaBound and more. This is one of the more crucial factors and if need be, a developer must make appropriate investment to get this step done. The quality and the quantity of reviews are of extreme importance when it comes to beta testing, as only a handful of reviews of questionable quality will not be of much help and render the whole process of beta testing futile. As we mentioned earlier, the money or any other resources that you have set aside for your app needs to be directed to the appropriate measure or technique – this is one of them!

1.3 Garner High User Ratings On The App Store

Fixing the bugs and crashes may not be enough to gain high ratings on the app store as the consumer might have unique problems of their own. It is important to be vigilant towards the ratings you have on the various app stores or platforms where your app is present. As a developer you must be aware of each and every aspect of your app and must know everything that a consumer has to say about your app, so that you have a clear idea of what’s working and what’s not! Apart from this, keep an eye on the kind of feedback that is coming in from the consumers and address each of these concerns while responding to each of their concerns. When a user or a consumer feels heard the chances of you getting ranked higher and receiving better star ratings increases manifold.

This aspect doesn’t really get the attention or importance that it deserves, but it needs to be carefully planted or embedded in the core philosophy of the business. Getting favourable user ratings and reviews on the app stores is not a hit and trial method, but actually something that requires careful planning and strategizing. The evolved user or a consumer today would not be interested in an app that doesn’t seem to be paying attention to the experience that they may have on the app.

1.4 In-App Referrals

In-app referrals is one of the most intelligent strategies and when designed the right way, can help you raise the number of downloads in a big way. Whenever we want an opinion on something or the review for something, it is our immediate friends and family that we turn to. When it comes to installing or downloading an app, things are not that different either. It is our tendency to trust the real users who we know that can play a big role here. The existing users may be offered an incentive, a code or something else in exchange for a referral, a share, or a recommendation that they may share with their group of friends and family. The one industry that has been using this strategy in the best way is the cab industry and the others are just now waking up to this. However, this strategy too requires a good amount of time and money investment, apart from experience and expertise. To do this right, you may also opt for a plug-and-play approach with an agency of your choice or any such other experts who would do this flawlessly in a shorter time and customize things as per your business requirements.

1.5 Collaborate with the Media

When your goal is as humungous as getting a million downloads for your app, you would definitely have to resort to some kind of marketing or promotion and media plays a big role in it. Though it may be a matter of some contest about the suitability of involvement of media, but when your app gets a review by a prestigious media channel or a blog or a website, it does go a long way to help it become popular and gain the ever-important initial boost in downloads. The popular media and the blog channels have at their disposal millions of users who put their faith in the reviews that come from them. A positive review of your app from any of these channels are sure to give you that much needed spurt at the initial stages that can convert into an avalanche of organic downloads if you play your cards right and of course only if you really do have a good app at your hands. In doing so, you may also look for certain platforms that are supported by relevant media channels and are promoted by them, adding credibility to your app.

Make a list of top bloggers in your industry and reach out to them through their social media handles to encourage them to write about your app. The more effective strategy, however is to design a press kit for your app that must include your app icon, screenshots of your app, a preview video for your app, the whole bunch of your press releases, and a succinct company profile and all the relevant links. Through this press kit tell an interesting story about your app that would put your app in context of the current events and business environment and add a personal touch by referring to or quoting your blogger or media channel’s previous work on relevant topics. The entire press kit should be very crisp with nothing in it that isn’t absolutely necessary, must exhibit humility while acknowledging the competition and when it is a big blogger or media forum, give them a spot of exclusivity by offering them content that is fresh and first. Give them access to the beta version or send them a video or any other material that would help them review your app with great ease.

1.6 Choose The Platform Wisely

You found the right kind of media or press releases from all the right media forums and bloggers that gave you a nice and easy push into field and helped you get the spike that encouraged organic downloads. This is basically the initial mileage only, what follows this initial spike is what will decide how long the app would stay in the minds of the consumers. If you have deep pockets you can spend a lot on marketing and on PR, but in today’s times it is the actual users who are the real press and the proponents of good news for your app. The press coverage or the buzz that comes from them or the app community at large would do much better in propagating your app than any other media channel.

The platform that you choose at this moment to showcase your app or your product is of great importance in deciding the future success or failure of the app. The platform that you choose needs to have a big number of active users who are likely to be interested in your app. Make sure that you consider the kind of visibility this platform would offer your app and whether it is well suited to your app. Additionally the platform should have the potential to offer you enough genuine feedback that would help you understand the flaws and enhance the performance of the app. The platform that you showcase your app on, is instrumental in the future and the success of your app.

1.7 Growth Hacking In App Share Intent

The in-app share intent is a great tool which has as yet been suffering due to the lack of attention it receives. It is imperative that you assume control over this measure and help the users by giving them only the sharing options that make sense to the ideal user. Bombarding them with a whole lot of options that may or may not be irrelevant might prevent them from actually sharing the content from within the app. Most users are likely to share anything while they are inside it, and when that experience is flawed or bumpy, the chances of you losing out are pretty high.

1.8 Pay Attention To Developing Quality Content

It has oft been repeated that content is the king, especially in the recent times. Most of the businesses including the mobile apps are realising the value that quality content brings to them. It is a good idea to develop a microsite in addition to designing a strong blogger outreach program. A combination of these two strategies helps you create quality content while increasing the word of mouth for your app. When you have quality content at your disposal you may use the blogs, your microsite, third party reviews and more to create a positive buzz and get your app out there while giving it a favourable exposure.

1.9 Give Your App A ‘Social’ Life

Today everything and everyone has a presence of the social media channels. Get your app out there and give it a social life as well. This platform has a wide range of scope and opportunities that you might explore and exploit. The social media channels give you ample opportunity to share targeted content, but also create a solid relationship with the consumers. Social media helps you stay in touch with the users, respond to them in time, and resolve any possible query in a short time. The world of social media is ever evolving and very dynamic, hence it bodes well for an app when it has a thriving social life too. If possible and if it is relevant, then it is a good idea to integrate the social media within the app so that the users may be encouraged to share content with great ease and speed.

1.10 Design Discounts & Deals

When you an app that has a price tag attached to it, it is a good idea to offer a variety of discounts or deals in line with the timing or the life stage of the app, whether it is an early bird discount or a seasonal discount. A sale of any sort always manages to catch the eye and attention of a prospective consumer who may be considering buying your app.

1.11 Get Into Serious Link Building For Your App.

When you are actively using forums like Quora or Reddit and if you are doing it right, it becomes a great platform to share stories and details about your app. Perseveringly keeping your app and people’s interests alive in the app goes a long way in creating a curiosity among people and a familiarity that encourages them to download the app and give it a try. These topics threads on Quora or Reddit, when developed in an engaging manner can keep the interest alive for a long time by organically growing and making the app stay alive in the minds of the consumers.

1.12 Get Your ASO Game Right

We have an entire post about this one here. But we can’t emphasise enough on the importance of a well-designed App Store Optimization that is done just right. Till now, searching for an app on the app store is one of the most popular methods of finding one, hence optimization to ensure your app showing up in the App Store search for relevant terms assumes paramount importance. Choosing the right name for your app, researching for appropriate keywords, developing a good app description, getting higher ratings and good reviews, resolution and timely response to the negative reviews on the app store and some other factors contribute to ASO in a big way. Design your ASO strategy intelligently for higher downloads.

1.13 Promote Shamelessly

You have spent a lot of time, money and other resources developing an app that you are proud of. However, if people do not even know that your app exists, there isn’t much point to anything else then. Whether it is some well-designed Pinterest boards, engaging App previews, app story, ‘How To’ videos, or other videos for your app, or creating your very own YouTube channel. You may send all your promotional materials from time to time to the bloggers or key influencers for reviews and updates that may feature in their future posts. Find opportunities on different websites, your users, your immediate circle and their circle, localize your app for reviewers in other languages (if it makes sense for you) and go big on letting people know that your app is out there, and it can make a difference to their lives. Define your USP and whatever it is that sets your app apart from everything else that is there on the market. Market this as your edge and let everyone know how your app is better offering them something that no one else is.

1.14 Cross Platform, Cross Device

When you limit your app to only one platform or a certain number of devices, you are limiting your exposure and thus your prospective users. As far as possible design your app with an ability to be used across multiple platforms including iOS & Android and all kinds of devices with varying resolutions and screen sizes. This is complicated, and might require sizeable investment but definitely worth it!

1.15 Let It Free

Depending upon the platform that you are launching your app on, it is important you consider the option of going free. The free apps have higher chances of getting more downloads than even the minimally priced ones.

1.16 In App Purchase Revenue Model

When you are offering your app for free, it is definitely not going to be a charity effort from you, we are sure you are looking to make some kind of a money from it. Right after you offer the app for free there is bound to be a spike in the number of downloads and once some time has passed, the downloads would slow down. Once people have made their decision to download your app and have been using it for some time, they start looking for more, at this time, when you offer advanced features or services in the app against an in-app purchase, not only does it help you get a heftier revenue from the app, but also yet again cause a considerable spike in the number of downloads due to the promise of something more in terms of value.

1.17 App Localisation

Though English may be spoken widely, but there are a lot many countries that do not speak it, when your app is only being offered in one language, you are definitely missing out on a lot of probable users. When you take the step to localize your app and offer it in multiple languages, the number of app downloads goes way up! Whether it is the European market or the Asian market, each have a lucrative consumer base that you might be missing out completely if you decide not to localise your app.

1.18 Exploit Good Timing

While you are trying to promote your app to the maximum number of people, whether it is the users or the bloggers, everyone has a busy life and might not like the intrusion. It is important to know when should you reach out to whom before going ahead full steam. The festive seasons, the change of a season, sports season, or any such special timing should help you plan the timing of your release and promotions.

1.19 Run A Contest

It is only human to be interested in a contest as we are competitive by nature and the allure of award or recognition piques our interest. In past, contests have often by used in a big way to promote apps. Design the contest in a way that would involve the users or participants to share, tweet, or pin your content on various social media, helping you spread your word, while offering a reward for participation and winning the contest!

1.20 Create & Maintain Groups On Social Media

Closed or open groups on social media like Facebook and linked in are a great way to get a potential user base and focus groups of relevant users who can help you increase your downloads. You may even join relevant existing groups where you have the opportunity to share and receive relevant content and information for your app giving you the opportunity to publicize your app and gauge the competition.

1.21 Collaborate

List down pages, blogs or key influencers who have sizeable followership who are relevant to your app category. Approach the owners or admins of such entities and offer them good reason to collaborate with you or share your app with their followers by giving you a simple shout out on their channel.

1.22 Contest For Awards

Send in your application for as many awards as are relevant for you and those that you are eligible for. Winning any kind of award earns you a lot of attention in the press and media mentions while adding on to your legitimacy. Begin with a Google search of “mobile app awards” and go on from there. The number of such awards is big, narrow down the areas you are interested in and are applicable for before applying.

1.23 Deliver Talks On As Many Forums As You Can

Showcase the credibility and expertise you bring to the table in promoting your app. Talk about your experience on every possible forum, whether it is a blog, social media or in media. Build yourself up as a developer and gradually as an influencer in the relevant field.

1.24 Mobile App Burst Campaigns

Mobile app burst campaigns involve providing aggressive exposure to an app in a short period of time in hopes of expanding the audience. The burst campaigns are almost too good to be true! They give you the boost that you are looking for your and they deliver really fast, but like most good things, there is a bad side to it too! Going ahead we will discuss the concept of Mobile App Burst Campaigns and analyse the pitfalls and the peaks of it and then devise the best way to implement it for the long-term benefit of your app.

2. Resources

We have put together a list of resources for anyone who wants to get themselves out there and get one million installs!

2.1 Best App Store Optimization Services

2.2 App Promotion and Review Exchange Facebook Groups

2.3 Facebook Android Groups For App Promotion

2.4 Google Plus Apple Communities For iOS Apps Promotion

2.5 Google Plus Communities For Android Apps Promotion

2.6 Submit Your App to these App Award Websites and Boost App Installs

2.7 Best App Review Websites With Alexa Rank

2.8 Free Android App Review Websites

2.9 Paid Android App Review Website

2.10 Free iOS App Review Websites

2.11 Paid iOS App Review Websites

2.12 Best Hand Picked iOS App Review Websites

2.13 Free, Paid and HandPicked Windows App Review Websites

2.14 Complete List of Other Google Play Store Alternatives for Android Apps

2.15 List of Other Chinese App Store Alternatives

2.16 Latin American App Promotion Companies and Ad Networks

2.17 10 Top-Notch Global App Marketing Agencies

2.18 List of Mobile Demand Side Platforms (DSPs) to Increase App Installs

2.19 List of Mobile Video App Advertising Networks to Increase App Installs

2.20 List of Incentivized and Non-Incentivized Channels to Boost App Installs

3. Concluding Note

While there are many quick hacks and tips available for a new app developer, leave it to the masters and educators to help you understand and build up your app in legitimate, interesting ways. Reaching the coveted 1-million mark is the holy grail of app developers and while it is a daunting number, it is not entirely unrealistic. There is a need for guidance, choosing the right tools and maintaining patience and you might not be far behind the 1-million mark!

About The Author
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The Content Manager at Appy Pie, Snigdha has had a passion for writing since she can remember and feels lucky for making it her career. With a total experience of 11 years, she has dedicated the last 6 years to hard-core content writing and management. She actively writes about all things related to Social Media & more. In her spare time, she would either love to read curled up on the couch or take a bag of necessities (including a good book) and drive off into the sunset.

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