What is an influencer

How to Hire the Best Influencers & Track Results?

Abhinav Girdhar
By Abhinav Girdhar | Last Updated on April 30th, 2024 12:19 pm | 4-min read

Influencer marketing is the new craze in marketing. It is simple, efficient and affordable. From the smallest businesses to the largest brands, everyone utilizes influencer marketing. The best part? It is hardly a decade old concept. It’s fresh. It has been a runaway success since day 1. The success of influencer marketing has changed the course of how companies reach their customers. It is likely to become a normal marketing tactic by the end of 2020. More and more small businesses are adopting influencer marketing to ensure their products reach new audiences.What is an influencer

What is an influencer and how does influencer marketing work?

If you have not been following the hype behind this new trend, you may be wondering what influencer marketing is. While there are a lot of complicated expressions of what it is supposed to be, I’ll simplify the definition of influencer marketing for you.Influencer marketing is a modern take on brand endorsement.Let me explain. Influencer marketing is simply social media marketing with the help of ‘influencers.’ Influencers are people or organizations that have ‘expertise’ in a field and command a significant social influence among its followers. Unlike brand endorsement, the purpose of influencer marketing does not need to involve high profile celebrities or outrageous terms and conditions. A single influencer can endorse multiple competing product if they want. The purpose of influencer marketing is to raise your brand’s awareness among people. Businesses prefer influencer marketing since it reaches audiences that they target. Even niche businesses can use influencer which is what sets it apart from other marketing tactics. The following 3 step process is how influencer marketing works:
  • Brand approaches an influencer
  • They negotiate a deal
  • Influencer tells their followers about the brand

Benefits of Influencer Marketing

We’ve already discussed the fact that brand awareness can be increased using influencer marketing. However, Influencer marketing has many more advantages. In general influencer marketing builds trust for your brand, helps increase your customer reach. Influencers happen to be the trendsetters of the industry. Knowing the right influencers can help you be ahead of the curve of market trends. The following video course from Appy Pie’s Academy further elaborates the benefits of influencer marketing.
(Above video is a part of a more elaborate course on Academy by Appy Pie. To access the complete course, please Click Here, or continue reading below.)

Best Influencer Marketing Platforms

If you have your mind set on marketing your brand through influencers, it becomes important for you to know which influencer marketing platforms are fit for you. Here is a list of 5 influencer marketing platforms that you should check out for yourself:

  • Upfluence
  • Uplfluence is an influencer platform that allows businesses to find influencers for themselves. Used mainly by small and medium businesses, upfluence is popular even with established businesses.

  • AspireIQ
  • Previously known as Revfluence, AspireIQ is an influencer platform exclusively for YouTube and Instagram. More than 150000 influencers use AspireIQ to get campaigns for themselves.

  • NeoReach
  • Neoreach is an influencer platform with almost 3,00,000 influencers. It grew out of Stamford as a digital marketing platform that can connect social media influencers with brands. Neoreach is not suitable for small businesses and has a pretty subscription fee. NeoReach also provides result tracking facilities to businesses.

Hiring the Best Influencers

Hiring an influencer is tougher than it sounds. Given the popularity of influencer marketing, there are innumerable influencers out there. The number of influencers keep increasing each day. What is important is finding an influencer that suits your brand. Here are some tips to hire your perfect influencer.

  • Set a Goal
  • Like anything in life, your search for an influencer begins with a goal. There can be many goals to hire an influencer. For example, here’s 5 possible goals: Brand Awareness, Brand Identity, Lead Generation, Engagement and SaaS Link Building. Having a set goal gives you a better judgment of the kind of influencer you want. Each influencer has its strengths and specializes in a particular aspect of your business. Having a goal just gives you the liberty to make a better choice.

  • Decide the type of influencer campaign
  • Influencer campaigns can be of various kinds. From simple guest posting to massive giveaway schemes, there are various ways to go about spreading your brand name. The type of influencer campaign decides the influencer you will use.

  • Industry-specific Influencer
  • Find influencers of the same industry to achieve maximum results.

  • Shortlist influencers who promote competitors
  • This might seem like a bad idea but influencers who promote competitors are a great way for you to promote better than them. Browse related hashtags and hunt out the influencers promoting your competition.

  • Research the influencer’s authority
  • Each influencer has a reach. The reach of the influencer is determined by their follower count, activity, content quality, potential audience, and ranking. Research them thoroughly and set a minimum qualification. You can learn more about finding and hiring the best influencers from here:
    (Above video is a part of a more elaborate course on Academy by Appy Pie. To access the complete course, please Click Here, or continue reading below.) Once you’ve found the right influencer for your set goal, the next step is to run your campaign. After your campaign is complete, you need to start tracking.

Tracking results

Results are everything. Once a campaign is complete, you need to confirm if your initial goal was met. Tracking results for an influencer campaign is done with the help of a trackable link. The link that needs to be tracked is the one the influencer was promoting. The following course and will tell you more about result tracking and how your business can get an accurate insight into how successful an influencer is for your business. The course uses Amazon links as an example.
(Above video is a part of a more elaborate course on Academy by Appy Pie. To access the complete course, please Click Here, or continue reading below.) The videos following this course give you a complete explanation of how results can be tracked efficiently.

How Tracking Results Help You

If an influencer got you more traction and a better audience reach, you can run campaigns with them again. Not only this, a successful campaign also tells you what campaigns benefit your business most. For example, if giveaways do better than coupons, your business would be more intended to promote giveaways with various influencers. You can even take influencer marketing to the next level using tools like BrandMentions for brand monitoring and social listening. The analytics of link tracking also help you in creating new campaigns to reach and penetrate new audiences. That was it for this blog. You can learn more about influencer marketing in far more detail through Appy Pie Academy’s specialized course for free. Good Luck with your campaigns!

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Abhinav Girdhar

Founder and CEO of Appy Pie

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