Influencer marketing sure has emerged as one of the most promising and profitable marketing techniques in the past couple of years.

It is natural for people to look for experiences of other people (whom they trust) before they can make a buying decision. It is this tendency that has made influencers an ever-important marketing tool for businesses and a source of information and recommendations for users.

Not only do these influencers give off a load of pretty useful information for the customers seeking recommendations, but also give them a first-hand review of useful products that can help them solve the particular problems they are seeking solutions for.

Now it is not really an easy feat to list out the top influencers for each of the category for the past year. Appy Pie jumped into the task knowing that the top influencer list cannot be decided only by the number of followers. The real influence comes from the influencer establishing stronger relationship with the audience by engaging with them, instead of simply broadcasting.

Taking all these factors into account, Appy Pie has brought together a list of influencers from different niches who have extended their influence over a sizeable audience while establishing a two-way communication.


1. Artificial Intelligence

Artificial Intelligence has been around for some time now. But it is only in the recent years that the terminology has found a place in the common vernacular. There is AI everywhere and everything we do today is being enhanced with intelligent use of AI.

Artificial Intelligence

Top 10 Artificial Intelligence Influencers 2018

  1. Andrew Ng

    Co-Founder, Coursera is also an adjunct faculty at Stanford CS. Prior to this he was heading the AI Group/Google Brain at Baidu!

  2. Fei-Fei Li

    A professor at Stanford CS, she is also the Co-Director of Stanford Human-Centered AI Institute in addition to being the CoFounder/Chair of AI4ALL. She describes herself as a researcher in the field of Artificial Intelligence, Computer Vision, Machine Learning, AI + healthcare, & Cognitive Neurology

  3. Martin Ford

    He describes himself as a futurist and is the NY Times bestselling author of “Rise of the Robots”. His latest book “Architects of Intelligence” has everything about artificial intelligence and the information comes from the actual people involved in building it.

  4. CyberCode Twins

    They are known for delivering TEDx Talks and are alumni of the prestigious MIT Media Lab. The duo is known for their innovation in the field of Artificial Intelligence and for their far-reaching influence!

  5. Elon Musk

    Not much needs to be said about this legendary technology entrepreneur. Founder, CEO, and Lead Designer in SpaceX, and co-founder, CEO, and product architect of Tesla Inc. co-founder and CEO of Neuralink, and co-founder of PayPal. His work and innovation in the field of AI is pioneering.

    Artificial Intelligence

  6. Mike Tamir

    Head of data science at UberATG and faculty at UC Berkeley, his fields of interest and work in AI include self-driving cars, deep learning, and machine learning.

  7. Kirk Borne

    The principal data scientist at Booz Allen Hamilton and a renowned global speaker, Kirk Borne is one of the top big data scientists and a revered influencer in the field of AI.

  8. Soumith Chintala

    Working with Facebook, Chintala is engaged in AI research and is the creator of PyTorch.

  9. Spiros Margaris

    A big name in the world of fintech and insurtech, Spiros Margaris is ranked among the top influencers in the field of AI.

  10. David Kenny

    CEO at Nielsen, his area of expertise lies in Artificial Intelligence, Machine Learning, and is known for his innovative inclination.

2. Digital Marketing

In this digital world, marketing relies on the digital arena heavily. Whether you are a conglomerate or a small business, or a brand new startup, if you are not employing digital marketing, you are going to be left light years behind your contemporaries and competitors who are.

The amount of internet use is on the rise among consumers in every category and cadre. This means internet, or the digital world is actually a great platform to bring your product to and meet the right kind of audience.

Here, we have compiled the top 10 influencers in the field of Digital Marketing for the year 2018,

Digital Marketing

Top 10 Digital Marketing Influencers 2018

  1. Alexandra Tachalova

    Founder, Digital Olympus, Alexandra Tachalova is known for her expertise in SEO and digital PR.

  2. Barry Adams

    An award-winning SEO & speaker, Barry Adams is the founder of Polemic Digital, the chief at State of Digital, and a specialist in Technology SEO and News SEO.

  3. Dhariana Lozano

    A social media consultant and speaker, Dhariana Lozano is the co-founder of Supremacy Marketing and is known for helping businesses create effective social media strategies.

  4. Darren Rowse

    Founder of ProBlogger and Digital Photography School, Darren Rowse is a speaker, author, blogger, and podcaster.

  5. Gail Gardner

    Founder, GrowMap, Gail Gardner is best known for her expertise in helping small businesses with their digital marketing endeavors.

    Digital Marketing

  6. Shane Barker

    An international speaker, Shane Barker is a respected digital strategist, an instructor at UCLA, and a brilliant brand and influencer consultant.

  7. Janet Fouts

    A digital marketing influencer, Jane Fouts is a sought-after speaker and coach in the field of leadership and mindfulness.

  8. Branden Hampton

    Truly a pioneer in the field, Brandon Hampton was one of the first people who managed to turn social media into a flourishing career. Founder & CEO, Social Holdings, Investor & Advisor WhereFor, Investor at Trendy Butler, Advisor, Dollar Beard Club, CEO, CeleMerch & WeedHumor, and co-founder Elevator Studio.

  9. Kirsty Hulse

    Founder, Manyminds, Kirsty Hulse is a revered figure in the world of digital marketing, content marketing, and humor. A sought-after speaker and author of “The Future Is Freelance”, she is a trainer who inspires creativity and a mentor unparalleled.

  10. AJ Ghergich

    A name synonymous with SEO, AJ Ghergich is an expert in SEO & content marketing. His articles, guides, research and other medium and materials are iconic in the field of SEO.

3. Internet of Things (IoT)

The devices today are as connected (or perhaps more) as we are to other fellow beings. These connections or the network of various devices, vehicles, and home appliances which have electronic circuitry, software capabilities, actuators, and connectivity that make it possible for these devices to connect, interact, and exchange data.

Internet of Things

Top 10 Internet of Things Influencers 2018

  1. Tamara McCleary

    CEO, Thulium, Tamara McCleary is an influencer of repute in the field of Internet of Things, CMO, CIO, Robotics, & Big Data, in addition to being a global speaker in her own niche.

  2. Antonio Grasso

    Apart from being one of the top influencers in the field of IoT, Antonio Grasso describes himself as an innovator, mentor, speaker, and a startups mentor.

  3. Carly Knobloch

    Known for her contributions in HGTV, CNN, and Today Show, Carly Knobloch is one of the top influencers in the field of IoT

  4. Oliver Christie

    A consultant by profession, Oliver Christie extends his influence over the audience or even other experts in the arena of Internet of Things, AI, and Big Data.

  5. Peggy Smedley

    With a passion for inspiring the next-gen people, Peggy Smedley is a futuristic influencer who has taken it upon himself to educate the world about the IoT and other emerging technology (and doing a pretty good job at it)


  6. Ronald van Loon

    One of the top influencers in the field of Internet of Things, Ronal van Loon is known for helping data driven companies in generating value.

  7. Stacey Higginbotham

    A blogger who extends influence over a huge number of people in her niche that is Internet of Things, chips, and broadband.

  8. Sarah Cooper

    GM, IoT Solutions at Amazon Web Services (AWS), Sarah Cooper is also the Vice Chairwoman at Internet of Things Community, which of course does put her in the top influencers in this sought-after niche.

  9. Chris Anderson

    CEO 3DR, Chris Anderson is another big league influencer in the filed of IoT and has, in the past written for Wired, Economist, Nature, and Science

  10. Tony Fadell

    A giant of an influencer, Tony Fadell is responsible for leading the team that created first 18 generations of iPod and the first three generations of iPhone. This IoT influencer is responsible for authoring more than 100 patents.

4. Healthcare

Our habits, food, and lifestyle in general is getting unhealthier as a whole. However, in recent times healthcare advise and services have been finding their way to the right kind of audience by leveraging the digital media.

This is where the influencers in the field of healthcare are making a big difference. Not only do they offer sound and knowledgeable advice but leverage social media for the larger good in creating awareness, taking up stands, and in moving public opinion on important issues.


Top 10 Healthcare Influencers 2018

  1. Jeff Emmerson

    Having authored ‘Beyond ADHD’ and a proponent of One Meal A Day concept, Jeff Emmerson is one of the top influencers in the field of healthcare. He is a strong advocate of Keto diets and Intermittent Fasting.

  2. Leah Binder

    Leah Binder is the president & CEO of The Leapfrog Group, which is a nonprofit rating hospital and is a frequent speaker and influencer in the field of healthcare.

  3. Colleen Young

    Founder of Health Care Social Media Canada (#hcsmca), Colleen Young describes herself as a social innovator, community strategist, and engagement specialist. However, above all she is one of the top influencers in the field of healthcare today.

  4. Mel D. Mann

    Army veteran Mel D. Mann, is a cancer survivor and describes himself as a patient advocate and is one of the top influencers in the field of healthcare.

  5. Leslie Saxon

    A clinical scholar for USC Keck School of Medicine, Leslie Saxon is also the Executive Director of USC Center for Body Computing. She is one of the most respected influencers in the field of healthcare who are working towards creating the future of healthcare.


  6. Berci Mesko

    Director, The Medical Futurist Institute, Berci Mesko describes himself as a health tracker whose mission is to bring future technologies to healthcare.

  7. Leana Wen

    President, Planned Parenthood, Dr. Leana Wen has also served as the Baltimore City Health Commissioner. She describes herself as a physician and patient & community advocate.

  8. Sarah Boseley

    A revered journalist on the Guardian, Sarah Boseley is known for writing about health, medicine and dodgy practices and extends her influence over a huge audience.

  9. Matt Riemann

    Founder, ph360, Matt Riemann is a leading future health expert and is associated with bringing about a revolution in personalized health and medicine.

  10. Kathleen D. Hoffman

    Known for her involvement in the field of healthcare consumer engagement, healthcare content writer, social media, blogging, marketing, health communication, health literacy, and social science researcher, Kathleen D. Hoffman.

5. Fitness

Fitness is not a fad, it is something that everyone is looking for, especially in this new year! Most fitness enthusiasts are always on the lookout for useful advice, recommendations, and diet tips to get closer to their personal fitness goals.

The fitness influencers have filled up this gap by offering the right kind of advice and information in the one form that is being consumed everyday by almost everyone – the social media particularly and the internet in general.


Top 10 Fitness Influencers 2018

  1. Rachel Brathen

    One of the top fitness influencers today, Rachel Brathen is an author, a yoga teacher, and a world explorer! Known popularly as the Yoga Girl, Rachel Brathen is consulted by fitness enthusiasts from all over the world.

  2. Cassey Ho

    Listed among the top 5 health and fitness influencers, Cassey Ho invented POP Pilates and also designed POPFLEX. She is a social media giant with a strong presence on YouTube as well!

  3. Kayla Itsines

    Kayla Itsines, a fitness influencer with her own app claims to have helped more than 20 million women get healthier and fitter, thus more confident. Her app SWEAT is quite a popular one in her category and comes with a free 7 day trial!

  4. Natalie Jill

    A best selling author, Natalie Jill is one of the top fitness influencers, but is unique in offering what she calls teaching women to Age in Reverse and Level Up every area of their lives.

  5. Michelle Lewin

    A model and a fitness influencer, Michelle Lewin is also the most sought-after fitness model globally. In addition to appearing in more than 30 magazine covers, she also has a strong social media presence across all social media channels.


  6. Lyzabeth Lopez

    An award-winning personal trainer, Lyzabeth Lopez owns the Hourglass Workout & Sexy Pilates and is known for her love of dance and gymnastics which she also recommends, for achieving your fitness goals. She also describes herself as the Holistic Nutritionist.

  7. Simeon Panda

    Owner of SP Aesthetics & Just Lift, Simeon Panda is big on nutrition and extends his influence on all social media channels as a fitness influencer. He was also featured on Forbes as one of the top 10 fitness influencers.

  8. Emily Skye

    A health and fitness trainer, Emily Skye is also a personal trainer, and a beautician and a makeup artist. As a popular fitness influencer, she mostly shares tips, tricks and her own experiences that have helped her get to the fitness level she wants.

  9. Joe Wicks

    Known popularly as The Body Coach, Joe Wicks is dedicated to getting the world fitter, healthier, and leaner.

  10. Jen Selter

    an internet celebrity since quite a young age, Jennifer Selter is a renowned fitness influencer today and extends a massive influence across different social media channels.

6. Business

This is a world of opportunities where starting your own business is not about your family background and pedigree, it is about finding the right niche, following the advice, and getting the right kind of mentor.

How do you think you are going to find an established mentor in this overcrowded market where everyone is trying to pull a fast one, especially on the new entrants? This is where the business influencers step in as a figure of trust. They are a great resource in terms of advice, finding opportunities, and for defining a path and plan for success in business.


Top 10 Business Influencers 2018

  1. Fred Wilson

    Co-founder, Union Square Ventures, Fred Wilson is a businessman himself, a venture capitalist, and a popular blogger in his niche. His firm has investments in Web2.0 companies like Twitter, Tumblr, Foursquare, Zynga, Kickstarter, and MongoDB!

  2. Lori Greiner

    The Queen of QVC, Lori Greiner is an inventor, entrepreneur, and a television personality. She is best known for being a cast member of the reality TV series Shark Tank and is quite a social media person!

  3. Richard Branson

    Founder owner of the Virgin Group, Richard Branson is known to have exhibited a strong business acumen at a really young age. He is a recognized philanthropist who believes in turning ideas to reality.

  4. Arianna Huffington

    Founder, HuffPost, Arianna Huffington has also founded Thrive Global with the objective of ending the stress and burnout epidemic that is haunting the world of business.

  5. Tim Ferriss

    A renowned author, Timothy Ferriss, is a podcaster and an entrepreneur. He is also an early stage tech startup investor who has invested in more than 50 companies including Facebook, Uber, Twitter, and more!


  6. Saygin Yalcin

    Founder & CEO of Saygin Yalcin has his main businesses in marketing and online merchandising.

  7. Sallie Krawcheck

    CEO and co-founder of Ellevest, Sallie Krawcheck provides online financial advise to women. In past she was the President of the Global Wealth & Investment Management division of the Bank of America.

  8. Marie Forleo

    Owner of Marie Forleo International, B-School, and Marie TV, Marie Forleo is a life coach, motivational speaker, author and host of her web television Marie TV.

  9. Melinda Emerson

    Founder and CEO of Quintessence Multimedia, Melinda Emerson tops the Forbes’ list of influential women entrepreneurs. She has authored ‘Fix Your Business’ and ‘Become Your Own Boss’ and is one of the top business influencers today!

  10. Gary Vaynerchuck

    CEO of VaynerMedia and VaynerSports, Gary Vaynerchuck is a pioneer in the arena of entrepreneurship and extending influence in the niche. He is an acclaimed author, speaker, and an internet personality known for investing in companies like Twitter, Snapchat, Uber, Venmo, and more!

7. Travel

The world is shrinking, and the boundaries are blurring. Today, traveling has in fact become a lifestyle not an activity to be pursued in the free time. There is a world of information available online whenever you are planning a trip or a vacation.

To separate advertising from real experiences, more and more travelers are turning to influencers in the travel arena for tips, recommendations, and advise.


Top 10 Travel Influencers 2018

  1. Kirsten Maxwell

    Co-Founder of Luxe Family Trips, Kirsten Maxwell is also the editor of Kids Are A Trip. She is a huge influencer in the Travel niche and also serves as the ambassador for Travelocity and Moon Travel Guides.

  2. Karilyn

    Karilyn describes herself as a family travel expert and talks about Adventure, Nature, and Luxury niches in the Travel arena.

  3. Heather Delaney Reese

    Creator and owner of ‘It’s A Lovely Life’, Heather Delaney Reese travels luxury style with her whole family for more than 150 days in a year while sharing their exceptional experiences for their massive list of followers to witness.

  4. Zippy Sandler

    VP Digital Campaign & Marketing Strategy at The Brand Connection and travel columnist at Marriott Florida, Zippy Sandler is the editor and owner of Champagne Living Media.

  5. Jeana Shandraw

    Founder and editor of Surf and Sunshine, Jeana Shandraw is an award-winning travel blogger. She has a massive followership across platforms, especially on Instagram.


  6. Tara Salinas

    Creator of the blog Trippin’ With Tara, Tara Salinas is an influencer, PR, and has a huge following among the common folk and the celebrities!

  7. Charles McCool

    Owner & operator of TheFunTraveler and LowerAirfares Charles McCool aims to create a world of happy travelers. He has written for some of the biggest names in the world of traveler including, Yahoo Travel, Conde Nast, Frommers, Orbitz, Smarter Travel, TripAdvisor, and USA Today.

  8. Matt Long

    Matt Long is an award-winning travel writer and photographer who shares his experiences of luxury travel and more! A revered name in the industry, he has a huge following among adventure seekers and wanderers who enjoy luxury travel.

  9. Cory Lee

    A unique travel influencer Cory Lee is probably the only one in the category who can call themselves a disabled traveler. His blog ‘Curb Free with Cory Lee’ is aimed at sharing tips and experiences and ways and destinations to travel to as a person with disability. An inspiring travel influencer Cory Lee enjoys a massive fan following and is one of a kind in this niche.

  10. Damon and Jo

    Damon and Jo (Joanna) are world travelers who travel sometimes together and solo at other times and have a strong presence on YouTube, a blog, and a global media platform ‘Shut Up and Go’. They are respected pioneers in the movement of living an alternative and international lifestyle.

8. Emerging Stars

Technology has long been associated with the young, but more so for using it, than developing. At the age when most kids are hooked to apps of different types, these young guns were hooked to developing mobile apps of their own.

Trendsetters in the real sense of the word, these young app developers are cooking up a storm in the world of mobile app development and definitely people you should keep an eye on!

Emerging Stars

Top 10 Young Guns Influencers 2018

  1. Michael Sayman

    As a teenager, Michael Sayman created some top-charting apps to provide for his family during the Great Recession and got appointed to work with Facebook at 18. He also has been listed in Forbes under 30! At the moment, he is a product manager at Google and is heading a social gaming startup within the company.

  2. Ethan Duggan

    At the age of 12, the preteen Ethan Duggan created his first app Lazy Husband, the idea for which he got while he was reciting compliments to his mother. He got his first laptop at the age of 2 and taught himself to code in the summer break between fifth and sixth grade.

  3. Ryan Orbuch

    Ryan Orbuch along with his friend built an app called Finish which was aimed at helping people to stop procrastinating which, at one point in time was at the No. 1 spot in the productivity category in the Apple App Store. This was when he was 16, and today he is a Product Manager at Stripe working on Stripe Connect.

  4. Michael Hansen

    Michael Hansen was the friend who Ryan Orbuch teamed up with, in building their first app (which incidentally topped the charts on the day of its launch on the App Store). The two of them were TEDx speakers before they graduated high school and were already app entrepreneurs.

  5. Nick D’Aloisio

    A kind of a prodigy recognized at a very young age, Nick D’Aloisio is the Founder and CEO of In Stealth. In past he has also served as the Entrepreneur in Residence at Airbnb and Product Manager for Yahoo! News Digest. However, the feat that got him into limelight at a really young age was Summly which was later acquired by Yahoo!

    Emerging Stars

  6. Maximillian Polhill

    A talented game developer Maximillian received an E-machine at the age of 2, which caused him to take an interest in technology. By the time he was 8, he was already creating animated music videos and had an online graphics shop. He earned his first check at the age of 11, from Google Ads. His technical inclinations were further fueled by his sister’s classes, books, and her discussions with her father about computers. Today he has created apps like, Stellar Alien, and other games.

  7. Arjun Kumar

    Exposed to and fascinated with technology since a very young age, Arjun Kumar learned about MIT’s programming tool App Inventor and started developing apps on the platform. as he reached 8th grade, he received accolades from MIT and others for his apps Ez School Bus Locator and i-Safeguard – a woman and child safety app. Today, a class 10th student, Arjun Kumar is the Founder and President of LateraLogics – a company he started with the aim of developing affordable and innovative technology solutions that help in making life easier.

  8. Zack Banack

    Another young app developer here on our list, Zack Banack is the co-founder and CTO of Afterbox, LLC. Recently he has found great popularity as he stars in Apple Music’s Planet of the Apps.

  9. Brian Wong

    An internet entrepreneur since a very young age, Brian Wong co-founded Kiip at the age of 19. He is also the author of the Cheat Code Book which has been making ripples in the recent times.

  10. Julian Wyzykowski

    A 21 year old with more than 6 years of professional experience as a Full-Stack and Mobile Engineer. He has founded Combustible Games his own app development company and has been developing mobile apps and games since he was a mere teen.

Wrapping Up

This concludes Appy Pie’s annual list of top influencers in different categories (2018). As an influencer in this day and age, it is important that you connect with your followers and expand your influence on a bigger audience.

On Appy Pie’s app builder platform, hundreds of top influencers have built their apps and have found an effective way to connect with their audience. It is time to get started and build your own app to start building a strong audience.


  • Artificial Intelligence

    Artificial Intelligence is the simulation of human intelligence processes by highly advanced machines, especially computer systems.

  • Internet of Things (IoT)

    Internet of Things or IoT is a network of devices, vehicles, and appliances that are capable of sending and receiving data without requiring human-to-human or human-to-computer interaction.

  • Digital Marketing

    Digital Marketing is the process of promoting a business through different online channels such as search engines, websites, social media, email, and mobile apps.

  • App Builder

    An app builder is a platform that allows anyone with no coding skills to create mobile apps for Android and iOS.

About The Author

Vivek Srivastava, co-founder, Appy Pie, is a digital analyst and writes extensively about website and app promotion. He has over 8 years of experience in outbound and inbound digital marketing, website analytics, social media, conversion rate optimization and business analytics. Before entering the Digital arena, Vivek covered technology news for TV channels, Local Newspapers and Radio Channels. He also has a keen interest in music and he enjoys playing music instruments.

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