hubspot vs salesforce

HubSpot CRM vs. Salesforce CRM: Which is right for you?

Abhinav Girdhar
By Abhinav Girdhar | Last Updated on December 4th, 2023 11:20 am

CRM is critical to operations for many businesses across the globe. It is important in properly storing and maintaining customer information for future use. Whether you're trying to organize projects, manage customer relationships, automate marketing funnels, or establish all-in-one digital work ecosystems for multiple teams, CRMs are more than capable for various functions.


Salesforce and HubSpot are widely considered two of the most popular and best marketing CRMs available today. Salesforce is a complex CRM that offers sophisticated tools unmatched by any competitor. The downside is that complexity comes with a high price tag and a long learning curve. HubSpot is more user-friendly and somewhat more budget-friendly, but it doesn’t have Salesforce’s extensive features.

Even with a plethora of features, both CRM platforms can fall short of companies’ expectations. Appy Pie Connect provides with you with third party API integrations for both platforms to help fulfil your requirements.

What is HubSpot CRM?

HubSpot’s CRM offers a variety of features including contact management, deal and task management, and integrations with social and email to track interactions with leads. Deal and task management are shown on a kanban-style dashboard, with each prospective deal or task assigned to a card that can be moved across the dashboard.

The platform gives users access to lead, company, and task reporting dashboards. The CRM is free for nearly unlimited users and up to 1 million contacts. However, the data storage within the CRM is somewhat limited, so the analytics are also similarly limited.

What is Salesforce CRM?

Salesforce is one of the fastest-growing CRM in terms of revenue generated. Companies adopt Salesforce CRM because of its customizability and the extensive network of add-ons for sales, marketing, customer service, platform as a service, and more. The basic component of the CRM is contact and account management with the ability to record contact and conversation details in a central hub.

Project management, revenue and lead goals, and reporting quickly make the tool robust enough for enterprise companies. Salesforce also has built reporting into the customization of all of their tools. The reporting features several types of charts and graphs including fuel gauges and line or bar charts, all of which can be built without the need to hassle IT or the Salesforce developer in-house.

HubSpot CRM vs. Salesforce CRM – A Comparison

Here are the main differences between the two CRM platforms:

  1. Cost
  2. HubSpot CRM is free to users meaning that unlimited users can access the tool. HubSpot also offers you the ability to upgrade to premium HubSpot sales tools along the way if your team needs added functionality.

    Salesforce offers a lot of different options to customize what you need, and what you don’t need, to stay within budget. Salesforce’s Starter plan is $25/month, Professional plan is $75/month, and Enterprise plan is $150/month. As such, it’s well worth comparing the price of CRM software.

  3. Ease of Use
  4. Looking at both CRM platforms’ scores across review site, Salesforce gets an average ease of use score of 8.3/10. On the other hand, the HubSpot CRM customer satisfaction score average is 8.6/10.

  5. Customization
  6. HubSpot CRM offers customizable workflows and automation, but no coding access for customers. Salesforce CRM is highly customizable and includes coding capabilities; however automation requires you to buy the Marketing package.

  7. Marketing Features
  8. HubSpot offers extensive marketing features available with both the free and Starter plans. Salesforce offers extensive marketing automation features, available in pricier scaled plans.

  9. Integration
  10. HubSpot provides various internally-supported integrations, including integration with SalesForce, Chrome, Zapier, WordPress, SurveyMonkey, Google Calendar, Wistia and more. Additional externally-built integrations are also available.

    The Salesforce ecosystem comprises thousands of products and integrations, which can be explored in their App Exchange.

Top HubSpot CRM Integrations

Top Salesforce CRM Integrations

Top HubSpot CRM and Salesforce CRM Integrations

  • A lead will be created in Salesforce when there is a new deal HubSpot CRM.
  • A custom object will be created in Salesforce when there is a new contact property change in HubSpot CRM.
  • A new company will be created in HubSpot CRM when there is a new lead in Salesforce.
  • A new deal will be created in HubSpot CRM when a new contact is created in Salesforce.


The information Appy Pie has provided above can help you make an informed decision about which CRM is the best for your business. Both platforms can help you manage business relations. Third party integrations from Appy Pie Connect can help you integrate your favorite apps together. This way, you can manage your business operation in an effective manner.

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Abhinav Girdhar

Founder and CEO of Appy Pie