How to integrate Facebook Lead Ads with Salesforce?


Snigdha
By Snigdha | Last Updated on April 19th, 2024 8:30 am

One of the most populous and popular social media platforms, Facebook has presented great advertising potential to businesses of all sizes and scopes. Hence Facebook Lead Ads has gained immense popularity among marketers. As popular as Facebook Lead Ads is with the marketers, Salesforce enjoys a similar fan following in the sales community. But did you know that there are ways to ensure that the communication between the two apps is flawless? And, did you know that doing so can help you improve the internal operations and communication a whole lot better? Use Appy Pie Connect and explore the numerous Salesforce Facebook integrations possible for your business!

Introduction

The art of selling is not for everyone, but even those who are proficient are often bogged down by the manual work it entails. Apart from being simply annoying, this manual work eats into their productive time bringing down their overall efficiency. In fact, according to a recent study, sales reps only get to spend 28% of their time on selling all through the week! The number was 34% in 2018. This is a prominent area that can benefit from AI and/or automation. In the first quarter of 2023, Facebook had around 2.98 billion monthly active users. Now that is a massive audience, but what makes it even more real is that the average CTR for Facebook Lead Ads across industries is 0.90%. Not too shabby, eh? For the intent of this blog, I have looked into the two popular platforms to get a clear picture of how the two most critical activities and teams can be brought together seamlessly for greater productivity and a healthier bottom line. The most effective way that presented itself during my research was to build meaningful Facebook Leads Ads Salesforce integration and automate workflows using Appy Pie Connect. Let’s dig deeper!

Why go for Facebook Lead Ads integration with CRM?

Before I start talking about the how, it is important that you understand why you need Facebook Salesforce integration for your business. Sales and marketing need to go hand in hand for the success of any organization and though these applications are powerful in their own right, there are some distinct advantages to the two being integrated to create automated workflows. Let me take you through them.
  1. As you connect Facebook Lead Ads with your preferred CRM software, you will enjoy better engagement and greater ad recall.
  2. By integrating your CRM software and Facebook Lead Ads together, the sales team, marketing team and any other stakeholders will be able to collaborate in a more efficient way.
  3. With meaningful integrations set up between the two, data flows synchronously, which means it is easier for you and the team to target the incoming leads and nothing falls through the cracks.
  4. All the incoming leads are stored efficiently and categorized automatically when you create meaningful integrations between Facebook Lead Ads and your CRM software.

Should you connect Facebook Lead Ads to Salesforce?

This question may not have a one size fits all answer to it, but as I got deeper into researching the benefits of integrating the two using Appy Pie Connect, I am surprised why more people are not doing this. As you establish this integration, the most obvious advantage is that of time! You can help your marketing team save multiple man hours by eliminating monotonous and repetitive manual tasks. You can effectively build a lead generation system that can even turn insights into actionable items automatically while improving the return on ad spends. This system can eventually be used by the sales team to improve their follow-ups and win more deals. Ahead in the post, I will help you connect Facebook Lead Ads to Salesforce with Appy Pie Connect, without learning to code!

How to connect Facebook Lead Ads to Salesforce?

Here’s the fun part now! I am going to take you through the step by step process of connecting Facebook Lead Ads to Salesforce and you will see how such a low effort process can bring about a massively positive turnaround for your business!Step 1: On the App Directory page, search for, and choose Facebook Lead Ads as your trigger app. You will have to authenticate it on Appy Pie Connect platform.Step 2: Next, choose the trigger you want to set up. You can choose one from the list of triggers.Step 3: Now you can select Salesforce as your action app. Here too you will have to authenticate the app.Step 4: Here you can choose the action you want to take for the trigger you chose earlier.Step 5: Select the data you want to send from Facebook Lead Ads to Salesforce. That’s it! Your brand new Connect between Facebook Lead Ads and Salesforce is ready.

Facebook Lead Ads Salesforce Integration - Examples

Now that you know how easy it is to set up your desired Connect, let me quote a few examples and tell you how you can set up meaningful workflows to genuinely benefit from automation. You can set up a connect between Facebook Lead Ads and Salesforce so that:
  1. Whenever there is a new lead on Facebook Lead Ads, a new contact is created automatically on Salesforce.
  2. For every new lead in your Facebook Lead Ads account, new custom object of your choice is created automatically on Salesforce.
  3. A new event is created on Salesforce whenever there is a new lead on Facebook Lead Ads.
  4. Whenever there is a new lead on your Facebook Lead Ads account, a corresponding new lead is automatically created on your Salesforce account.
  5. When a new lead is received in your Facebook Lead Ads account, a new opportunity is automatically created on your Salesforce account.

Conclusion

In this blog, I have talked about Facebook Lead Ads, its significance for the marketing teams and how Salesforce has made organizational processes more efficient. If you have deployed one or both of these applications in your organization, you are already familiar with their benefits when used independently. However, after reading this blog, I am sure you are now aware of the many ways in which you can integrate Facebook Lead Ads and Salesforce to build meaningful integrations and establish efficient automated workflows. So what’s stopping you from exploring Appy Pie Connect and possible integrations between the two popular platforms.

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Snigdha

Content Head at Appy Pie