Integrate Facebook Lead Ads with Salesforce

Appy Pie Connect allows you to automate multiple workflows between Facebook Lead Ads and Salesforce

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About Facebook Lead Ads

Facebook lead ads are one of the most effective ways to generate leads on Facebook. it is useful for marketers or businesses who want to automate actions on their leads.

About Salesforce

Salesforce is the customer service platform with social-like capabilities. With Salesforce, companies can align their business processes and customer service strategies to fit their customers, employees and partners much better than before. Salesforce is a leading provider of social enterprise cloud computing solutions.

Want to explore Facebook Lead Ads + Salesforce quick connects for faster integration? Here’s our list of the best Facebook Lead Ads + Salesforce quick connects.

Explore quick connects

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Connect Facebook Lead Ads + Salesforce in easier way

It's easy to connect Facebook Lead Ads + Salesforce without coding knowledge. Start creating your own business flow.

  • Triggers
  • New Lead

    Triggers the moment there is a new lead in your account.

  • New Account

    Triggers the moment a new account is created.

  • New Attachment

    Triggers when a new attachment is created.

  • New Case

    Triggers whenever a new case is created in your account.

  • New Contact

    Triggers upon the creation of a new contact.

  • New Event

    Triggers upon the creation of a new event.

  • New Lead

    Triggers the moment there is a new lead in your account.

  • New Opportunity

    Triggers upon the creation of a new opportunity.

  • New Product

    Triggers upon the creation of a new product.

  • New Record

    Triggers when a record of the specified Salesforce object (ie. Contact, Lead, Opportunity, etc.) is created.

  • New Task

    Triggers whenever a new task is created in your account.

  • Opportunity Stage Change

    Triggers whenever the stage of an opportunity is changed.

  • Updated Record

    Triggers when any record of the specified Salesforce object (ie. Contact, Lead, Opportunity, etc.) is updated.

  • Actions
  • Create Attachment

    Create a new attachment (max 25 mb)

  • Create Contact

    Create a new contact.

  • Create Custom Object

    Create a new custom object as per your choice.

  • Create Event

    Create a new event.

  • Create Lead

    Create a new lead.

  • Create Opportunity

    Create a new opportunity.

  • Create Record

    Creates a record.

  • Update Contact

    Update an existing contact.

  • Update Custom Object

    Modify an existing custom object (of the type you choose).

  • Update Record

    Updates a existing record.

How Facebook Lead Ads & Salesforce Integrations Work

  1. Step 1: Choose Facebook Lead Ads as a trigger app and authenticate it on Appy Pie Connect.

    (30 seconds)

  2. Step 2: Select "Trigger" from the Triggers List.

    (10 seconds)

  3. Step 3: Pick Salesforce as an action app and authenticate.

    (30 seconds)

  4. Step 4: Select a resulting action from the Action List.

    (10 seconds)

  5. Step 5: Select the data you want to send from Facebook Lead Ads to Salesforce.

    (2 minutes)

  6. Your Connect is ready! It's time to start enjoying the benefits of workflow automation.

Integration of Facebook Lead Ads and Salesforce

Facebook Lead Ads

Facebook Lead Ads are one of the best ways to generate leads for your business. Facebook has 7 million advertisers and more than 2 billion monthly active users (Facebook, 2015. Facebook offers five types of ads:

Sponsored posts

Page post engagement ads

Mobile app installs

Video views

Lead ads

The one we will focus on is the lead ads. Lead ads are used to promote landing pages to cplect information about potential customers. These lead ads are available for both Pages and Groups (Facebook, 2015. Lead ads can be placed in several locations in your Facebook Page or Group; these include the fplowing:

Right cpumn (appears only if your Page has thousands of fans)

Top of News Feed (most prominent location)

Bottom of News Feed

Underneath photos in News Feed

Above trending topics in News Feed

Above other sponsored posts in News Feed

(Facebook, 2015)


Salesforce is a cloud-based customer relationship management (CRM. top that provides organizations with a system to manage their sales, service, marketing, and analytics activities. Salesforce helps businesses become more agile, offer better service, and sell more products. Salesforce also provides software that enables businesses to better engage with customers through social media, mobile applications, and other Web 2.0 tops. The company’s offerings include sales, service, marketing, commerce, communities, analytics, database, business process automation, integration, management, and IoT products. Its offerings are designed for small and large businesses across various industries, including retail, public sector, financial services, insurance, healthcare, telecommunications, high tech, consumer packaged goods (CPG), travel & hospitality, manufacturing, energy & utilities, education, real estate, professional services etc. It has customers in 120 countries including nearly every Fortune 100 company. Salesforce employs over 12,000 employees globally. It is headquartered in San Francisco, California with offices in Europe and Asia Pacific. It is listed on the New York Stock Exchange under the ticker symbp CRM.

The process to integrate Facebook Lead Ads and Salesforce may seem complicated and intimidating. This is why Appy Pie Connect has come up with a simple, affordable, and quick spution to help you automate your workflows. Click on the button below to begin.

Page reviewed by: Abhinav Girdhar  | Last Updated on November 09,2022 06:11 pm