Web Design - Appy Pie

Key Web Design Principles to Follow in 2022-23

Abhinav Girdhar
By Abhinav Girdhar | Last Updated on May 5th, 2024 12:53 pm | 4-min read

Deciding to create a website and actually creating one are two very different things. To make your website work, you must learn to create a perfect web design first. Your website is the digital face of your brand. Various potential customers visit your website before they even think of visiting your store which is why you must design your website cautiously.

Each web page design on your website plays a critical role in increasing conversions. Even if you are using great conversion boost techniques, they may not work if your web pages are poorly designed. When it comes to a website, how it works matters the most. A simple-looking but well-structured website can typically perform remarkably on Google. Here in this article, we will help you learn how you can create such a website for your business. The one that looks simple but still performs great. Let us take you through the relevant statistics followed by some basic principles of good web design and help you create an excellent website for your business.Visual Design - Appy Pie

Best Website Design Principles

Creating a website can benefit your business only when you create it right. An ideal website must please the users with its design and the information it provides. Here are the best website design principles to keep in mind while creating a website for your business.

  1. Accessibility
  2. This is another critical principle that you must consider when creating a website design. Your website visitors must be able to access each bit of your website easily. The navigation should be simple, and the website must be easy-to-use. This helps users know more about your brand and its products and if found suitable, they can make the purchase right away.

  3. Simplicity
  4. Keeping things simple in your website helps you in getting recognized by your target audience. It helps your website visitors understand the message conveyed and deliver the best user experience. Here are a few major elements that contribute the most to keeping your website simple.

    • Color
    • You can add cool and simple color combinations to communicate your message better to the website users. The right color palettes can help you influence your users’ behavior towards your business. The number of colors used should be limited to less than 5 colors. Complementary colors work the best when it comes to making the users feel good and keeping them engaged.You can use Appy Pie’s Color Wheel to create professional-looking color palettes with various good color combinations.

    • Imagery
    • Imagery includes visual aspects like photos, videos, illustrations, and much more. Imagery added to your website must be expressive and represent your brand and its products. Most of the users consume visual information first which is why to provide a good first impression you must use high-quality images and videos. This helps you form an impression of credibility and professionalism in the visitors’ minds.

    • Typography
    • Typography works as a visual interpretation of the brand’s message. It commands attention and plays a critical role in keeping the users engaged. Typefaces on your website must use 3 or a smaller number of fonts on the website.

    • White Space
    • White space is another aspect that contributes to the simplicity of your web design. It helps you take the cognitive load off the website and makes it easier for the users to go through the information provided on the website. You can even make your complex hierarchical structures look simple with the help of white space.

  5. Effective Communication
  6. Your website must communicate with the visitors so that they find easily what they have come looking for. The website must offer compelling, and easy to read information. The information on your website must include images, videos, and infographics along with the content so that users understand it better. Besides, the content must be appropriate and well-written considering the concept of Search Engine Optimization. Here is a video to help you understand why you must include search engine optimization in your content.
    (Above video is a part of a more elaborate course on Academy by Appy Pie. To access the complete course, please Click Here, or continue reading below.)

  7. Intuitive Structure
  8. Your business website must have an intuitive and easy to understand the structure. This is the principle of usability that makes your website self-explanatory and more engaging. It includes simple navigation that helps your website users move from one point to another.

  9. Visual Hierarchy
  10. Visual hierarchy can be referred to as an order in which our eye moves and sees things. While designing your web page, you must first identify the order of importance of your different topics and create a sequence for all the visual aspects to be placed accordingly. Here are the two major ways of creating an effective visual hierarchy.

    • Content Hierarchy
    • This is a way of creating the order of importance based on content preferences. You can try to place the content on your website in such a way that the website users first look at the most important content and then the other parts of the website.

    • Size Hierarchy
    • When selecting size hierarchy, you can place the content and the images as per the size. For example, you create the most important image in the largest size followed by the second most important in the second largest size. This helps your website users see the products in the order of importance.

  11. Mobile Compatibility
  12. Most of the website users don’t have a desktop or laptop handy all the time. They try to access websites using their mobile devices which is why it is a must that your website is mobile-friendly. Make sure your website is responsive to fit in various screen sizes and dimensions. Go through this post to learn how you can make your website design responsive - Top Tips for Responsive Website Design

  13. Regular testing
  14. Testing your website often saves your users from experiencing different errors and hassles while using your website. Testing helps you fix recurring issues of your website that if not fixed, may drive your visitors away. Some of the most popular types of web design testing involve functional, user interface and usability, which can be run on usability testing platforms. For content optimization you can also conduct online card sorting studies. To perform well and maintain customers’ interest, a website needs regular updates and upgrades.


You can easily create an excellent website keeping these basic web design principles in mind. The use of these principles of web design and the right website builder can help you create a more engaging and useful website for your visitors. Consider using Appy Pie’s Website Builder to create your own website. The software allows you to make a website without using even a single line of code. Pick a name for your website and get started. Your website will be ready in a matter of minutes. The best part about the software is it provides the users with their private domain so that is one thing off your checklist. You can select your own domain and make your website live on the same day. Do leave us comments about how it worked out for you. Good Luck!CitationsCLEVERISM

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Abhinav Girdhar

Founder and CEO of Appy Pie

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