Best Landing Page Builder Software in 2023

We need a strong digital presence for our business, professional success, or even for a social cause. Whether you're promoting a new app, capturing leads, or selling products, having an effective landing page is a critical part of creating a robust digital presence. However, creating a landing page from scratch can be a daunting task, especially if you lack web design and coding skills. This is where landing page builders come to the rescue. These platforms simplify the process, allowing you to create stunning landing pages with ease.

Landing pages have an average conversion rate of 23% which is 160% higher compared to other types of signup forms (Source).

Ahead in the blog, we'll dig deep into the world of landing page builders, exploring the key features, pros, cons, and pricing of some of the best options available in the market. We'll also discuss what makes the best landing page builder and provide a clear understanding of what a landing page builder is.

What Is a Landing Page Builder?

Before we dive into the specifics of different landing page builders, let's start by defining what a landing page builder is.

A landing page builder is a software tool or platform that simplifies the process of creating, designing, and publishing landing pages for websites. Landing pages are standalone web pages created with a specific goal in mind, such as capturing leads, promoting a product, or encouraging a visitor to take a specific action, like signing up for a newsletter or downloading an app.

Now that we have a clear understanding of what a landing page builder is, let's explore some of the best options available in the market, providing more in-depth information about each one.

Best Landing Page Builders

Now that we know what is a landing page builder and the features of the best tools for landing pages, let’s take a look at the curated list of the best landing page services available. This list can be a good starting point for you. Each of these platforms has its own set of features, pros, and cons which can be a great guide in making the final decision. If, however, you can’t find a perfect match, it could be a good idea to go for the best fit and then use app integration to further customize it.

Appy Pie Website Builder

Appy Pie is a versatile website builder that offers a user-friendly landing page builder as part of its feature set. It's known for its simplicity and intuitive interface and is often regarded as the best website for landing pages. Appy Pie is an all-in-one platform that goes beyond just landing pages. It's well-suited for individuals and small businesses looking to establish a strong online presence. While it may lack some of the advanced features of dedicated landing page builders, its ease of use and affordability make it a popular choice.

Pros

• Appy Pie's drag-and-drop interface makes it exceptionally easy for users of all skill levels to create landing pages quickly.
• The platform offers a diverse selection of templates to suit various industries and purposes.
• Landing pages created with Appy Pie automatically adapt to different screen sizes, ensuring a seamless experience on mobile devices.
• Appy Pie offers budget-friendly pricing plans, making it accessible to small businesses and individuals.

Cons

• While it's user-friendly, Appy Pie may not provide the depth of customization options that some advanced users desire.

Pricing

For detailed pricing information, it's advisable to visit the official Appy Pie website.

Carrd

Carrd is ideal for creating single-page websites and landing pages and is regarded as the best landing page builder software available. Carrd's strength lies in its simplicity and speed. It's perfect for individuals or businesses that need to create quick, single-page landing pages. While it may not have all the bells and whistles of more robust builders, its affordability and ease of use make it a solid choice for many.

Pros

• Carrd's interface is incredibly straightforward, making it an excellent choice for those who want to create simple, effective landing pages quickly.
• With its low-cost annual plans, Carrd is budget-friendly and accessible.
• Carrd prioritizes fast loading speeds, enhancing user experience and potentially improving SEO.

Cons

• Carrd may not have as many features as some competitors, making it less suitable for complex projects.
• If you require a full website with multiple pages, Carrd's single-page focus may be limiting.

Pricing

Carrd offers a free plan with limited features. Pro plans start at $9.99 per year.

ConvertKit

ConvertKit is a favorite among bloggers and content creators. Its landing page builder integrates seamlessly with its email marketing features, making it easy to capture leads and engage with your audience. However, its landing page customization options may be somewhat limited for those who seek highly unique designs.

Pros

• ConvertKit's landing page builder seamlessly integrates with its email marketing features, simplifying lead generation and nurturing.
• Users can choose from customizable templates designed to capture leads effectively.
• ConvertKit offers robust automation capabilities, allowing users to automate email sequences and follow-ups.

Cons

• The landing page builder may not offer the same level of design flexibility as standalone landing page platforms.
• ConvertKit's primary focus is on email marketing, so it may not be as versatile for other types of landing pages.

Pricing

ConvertKit offers a free plan for up to 1,000 subscribers. Paid plans start at $29 per month.

Unbounce

Unbounce is a go-to choice for marketers who prioritize conversion optimization. Its A/B testing capabilities and data-driven approach make it suitable for businesses seeking to maximize their landing page performance. However, its pricing may be a bit steep for smaller businesses or individuals.

Pros

• Unbounce provides a high degree of customization, allowing users to fine-tune every aspect of their landing pages.
• The platform excels in A/B testing, enabling users to optimize their pages for higher conversion rates.
• Unbounce's dynamic text replacement feature tailors landing page content to match the search keywords that led visitors to the page.
• Users gain access to comprehensive analytics to track page performance.

Cons

• Unbounce's pricing is on the higher end of the spectrum, which may be a limiting factor for small businesses.
• Due to its advanced features, Unbounce may have a steeper learning curve for beginners.

Pricing

Unbounce's pricing starts at $80 per month.

Swipe Pages

Swipe Pages places a strong emphasis on page loading speed, which can significantly impact user experience and SEO rankings. It also offers advanced design tools, making it suitable for businesses or individuals who want highly customizable and fast-loading landing pages.

Pros

• Swipe Pages prioritizes page loading speed, enhancing user experience and potentially improving SEO rankings.
• Users can create highly customized and visually appealing landing pages using Swipe Pages' advanced design features.
• Swipe Pages offers Accelerated Mobile Pages (AMP) support, ensuring a seamless mobile experience.

Cons

• As a relatively new player in the market, Swipe Pages may not have the same track record as more established builders.
• Due to its advanced features, users new to landing page design may face a learning curve.

Pricing

Swipe Pages offers a free plan with limited features. Paid plans start at $29 per month.

Leadpages

Leadpages is a well-established landing page builder known for its user-friendly interface and integration with various marketing tools. Leadpages is a trusted choice for creating visually appealing landing pages with ease. However, if extensive A/B testing is a priority, you might need to consider their higher-tier plans.

Pros

• Leadpages is renowned for its user-friendly interface, making it accessible to users of all experience levels.
• Users can choose from a vast library of templates, suitable for various industries and purposes.
• Leadpages seamlessly integrates with popular marketing platforms, facilitating lead management and automation.

Cons

• The platform's lower-tier plans offer limited A/B testing capabilities, which may not be sufficient for users with more advanced testing needs.

Pricing

Leadpages offers pricing starting at $27 per month.

Landingi

Landingi is a comprehensive landing page builder that caters to both beginners and advanced users. It offers a wide range of integrations. Landingi is a feature-rich landing page builder suitable for various user levels. It offers collaboration features, a library of templates, and robust A/B testing capabilities. However, its pricing may be on the higher side for individuals or small businesses on a tight budget.

Pros

• Landingi boasts a vast library of templates designed for various industries and purposes.
• The platform provides robust A/B testing capabilities, allowing users to optimize their landing pages for maximum conversions.
• Landingi integrates seamlessly with a wide array of third-party tools, enhancing its versatility.
• Users can collaborate on landing page projects with team members, streamlining workflows.

Cons

• Landingi's pricing may be on the higher side for smaller businesses or individuals with limited budgets.

Pricing

Landingi's pricing starts at $29 per month.

HubSpot Marketing Hub

HubSpot is a comprehensive marketing solution for businesses of all sizes. Its landing page builder is just one part of a larger ecosystem that includes CRM, marketing automation, and analytics. This makes it suitable for businesses seeking an all-in-one solution, but it may be on the expensive side for smaller ventures.

Pros

• HubSpot Marketing Hub offers a comprehensive suite of marketing tools, including email marketing, CRM, social media management, and landing page creation.
• Users can take advantage of HubSpot's CRM features to manage leads and customer relationships effectively.
• The platform provides powerful marketing automation capabilities for creating personalized user journeys.

Cons

• HubSpot's pricing varies depending on the package and may be more suitable for larger businesses.
• The full suite of HubSpot features can be complex, and smaller businesses may find it overwhelming.

Pricing

HubSpot Marketing Hub's pricing varies depending on the package.

ActiveCampaign for Marketing

ActiveCampaign is primarily an email marketing and automation platform, but it offers a landing page builder for creating targeted landing pages. ActiveCampaign is known for its robust email marketing and automation capabilities. While its landing page builder may not offer the same level of design flexibility as some dedicated builders, it's an excellent choice if you want seamless integration with your marketing automation efforts.

Pros

• ActiveCampaign excels in marketing automation, making it easy for users to create automated email sequences and workflows.
• The platform's core focus on email marketing complements its landing page builder for integrated campaigns.
• Users can manage contacts effectively with ActiveCampaign's CRM features.

Cons

• The landing page builder may not provide the same design flexibility as standalone builders.
• ActiveCampaign is primarily designed for email marketing, so it may not offer as many landing page features as dedicated platforms.

Pricing

ActiveCampaign's pricing starts at $9 per month.

Wix

Wix is a well-known website builder that caters to a wide range of users. Its landing page builder is part of its feature-rich platform, making it a solid choice for those who want to create not only landing pages but also full websites with e-commerce capabilities. However, its extensive features may require some time to master for beginners.

Pros

• Wix's drag-and-drop builder is user-friendly, allowing users to create landing pages without any coding skills.
• Users can choose from a vast collection of templates designed for different industries and purposes.
• Wix offers e-commerce features, making it suitable for businesses that need both landing pages and online stores.

Cons

• Wix's extensive features may require some time to master, especially for beginners.
• Free plans come with Wix-branded domains, which may not be ideal for businesses looking for a custom domain.

Pricing

Wix offers a free plan with Wix-branded domains. Premium plans start at $14 per month.

Mailchimp All-in-One Marketing Platform

Mailchimp is well-suited for small businesses and e-commerce stores looking for an integrated marketing solution. Its landing page builder complements its email marketing, automation, and CRM features. However, if you require advanced landing page features, you may need to consider dedicated builders.

Pros

• Mailchimp is well-regarded for its email marketing features, which seamlessly integrate with its landing page builder.
• Users can create automated email sequences and marketing campaigns to nurture leads.
• Mailchimp includes basic CRM features for managing contacts and customer relationships.
• The platform offers competitive pricing, including a free plan with limited features.

Cons

• Mailchimp's landing page builder may not offer the same depth of features as dedicated landing page platforms.
• Users with advanced marketing automation needs may find Mailchimp's features somewhat limited.

Pricing

Mailchimp offers a free plan with limited features. Paid plans start at $14.99 per month.

Duda

Duda is a website and landing page builder designed for agencies and businesses looking to create multi-page websites and high-converting landing pages. Duda caters to agencies and businesses seeking to create not only landing pages but also full websites. Its focus on team collaboration and extensive customization options make it a strong choice for those looking to manage multiple projects efficiently. However, its pricing may be more suitable for businesses with larger budgets.

Pros

• Duda's capabilities extend beyond landing pages, making it suitable for creating complete multi-page websites.
• Users can fine-tune the design and functionality of their landing pages and websites.
• Duda offers features for team collaboration, enabling efficient project management.

Cons

• Duda's pricing may be on the higher side for smaller businesses or individuals.
• The platform's extensive features may have a steeper learning curve for beginners.

Pricing

Duda's pricing starts at $14 per month.

Webflow

Webflow is a favorite among designers and developers who seek complete control over their web designs. Its landing page builder offers advanced design capabilities, custom animations, and even content management features. However, it may have a steeper learning curve for beginners. That's why many Webflow projects building entire websites via this tool hire a Webflow agency.

Pros

• Webflow offers a high degree of design freedom, making it suitable for users who want complete control over their landing page designs.
• Users can create custom animations and interactions to enhance their landing pages.
• Webflow includes content management features for creating and managing dynamic landing pages.

Cons

• Due to its advanced features, Webflow may have a steeper learning curve for users new to web design and development.
• The platform's extensive capabilities can be overwhelming for beginners.

Pricing

Webflow offers a free plan with limited features. Paid plans start at $12 per month.

SproutLoud

SproutLoud is tailored for distributed marketing teams, making it suitable for businesses with multiple locations or partners. It offers support for co-op funding management and distributed marketing resources. However, its pricing and feature set are primarily designed for enterprise-level users.

Pros

• SproutLoud is tailored for distributed marketing teams, making it suitable for businesses with multiple locations or partners.
• The platform offers features for managing co-op marketing funds.
• SproutLoud integrates with various marketing and advertising platforms.

Cons

• SproutLoud's pricing and feature set are primarily designed for enterprise-level users.
• The platform may have features that are more extensive than necessary for smaller businesses.

Pricing

Custom pricing based on enterprise needs.

MailerLite

MailerLite is a straightforward email marketing platform that offers a basic landing page builder. It's suitable for those who want a simple way to create landing pages to complement their email marketing efforts. While it may not have the extensive design options of dedicated builders, it serves its purpose well for simpler landing page needs.

Pros

• MailerLite's landing page builder is straightforward and easy to use, making it suitable for users who want simplicity.
• The landing page builder integrates seamlessly with MailerLite's email marketing features.
• MailerLite offers competitive pricing, including a free plan with limited features.

Cons

• MailerLite's landing page builder may not offer the same depth of design options as standalone builders.
• Users with advanced landing page needs may find MailerLite's features somewhat limited.

Pricing

MailerLite offers a free plan with limited features. Paid plans start at $10 per month.

What Makes the Best Landing Page Builder?

Now that we've introduced you to some of the top landing page builders and provided more detailed information about each one, you might wonder what criteria make one stand out as the best. Here are some key factors to consider when evaluating landing page builders:

Ease of Use

The best landing page builders should be user-friendly, allowing both beginners and experienced users to create pages without a steep learning curve. Drag-and-drop editors and intuitive interfaces are highly desirable.

Customization Options

Look for builders that offer extensive customization options, enabling you to tailor your landing pages to your brand and specific goals. The ability to add custom code can also be important for advanced users.

Mobile Responsiveness

In today's mobile-driven world, it's crucial that your landing pages look and function seamlessly on smartphones and tablets. Ensure that the builder prioritizes mobile responsiveness.

Templates and Design Flexibility

A diverse selection of professionally designed templates can save you time and effort. Additionally, the builder should provide design flexibility to make your landing pages unique.

Conversion Optimization Tools

The best landing page builders often include features like A/B testing, dynamic text replacement, and analytics to help you optimize your pages for higher conversion rates.

Integration Capabilities

Consider whether the builder integrates with the tools and platforms you use for marketing, such as email marketing, CRM, and analytics tools. Seamless integration can streamline your workflow.

Pricing

Pricing is a critical factor for many users. While some builders offer free plans or lower-priced options, others cater to larger businesses with higher price points. Choose a plan that aligns with your budget and needs.

Customer Support

Responsive customer support can be a lifesaver when you encounter issues or have questions about using the landing page builder. Check for the availability and quality of customer support.

Loading Speed

Faster loading times can significantly impact user experience and SEO. Builders that prioritize performance are worth considering.

Security

Ensure that the builder takes security seriously, especially if you're collecting user data on your landing pages. Look for features like SSL certificates and data encryption.

Conclusion

Choosing the best landing page builder for your needs is a crucial decision, as it directly impacts your online marketing efforts. Each of the mentioned landing page builders has its own set of strengths and weaknesses, catering to different user preferences and requirements. Consider your specific goals, budget, and level of expertise when making your selection.

Remember that the best landing page builder for one person or business may not be the same for another. Take advantage of free trials and explore the features and capabilities of each builder to find the one that aligns perfectly with your objectives. Whether you're launching a new app, promoting a product, or building your email list, a top-notch landing page builder can be a valuable asset in your digital marketing toolkit.

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