Website Conversion Rate Optimization for Lead Generation

Website Conversion Rate Optimization 2020

How to increase your sales funnel & optimize visitors conversion to customers!

Beginner (5/5 Ratings) 70 Students enrolled
Created by Swati Kumari Last updated Sat, 12-Sep-2020 English


Learn how to convert your website visitors into sales leads and improve your business sales. You will develop in-depth knowledge of conversion optimization and learn techniques that you can apply on any digital property.

What you'll learn?
  • How to increase website conversion
  • Social media marketing improves your brand awareness, conversions, and sales
  • Business tips to optimize growth and get clients
  • Tools that help increase sales conversions
  • Techniques to increase email sign-up conversions
Course overview

This course includes

  • Introduction to website conversion optimization
  • Tactics to Improve Your Website's User Experience
  • How to be a UX designer 
  • How to increase sales on social media
  • How do landing pages work? & Landing page optimization
  • How to write the sales text
  • AIDA model- an effective sales strategy
  • What is lead generation and the difference of leads vs. newsletter signups?
  • WordPress plugin and strategies for generating email newsletter opt-ins
  • Example of how to increase conversion of a real website
  • More tips on how to increase email signup conversions
  • Conversion tricks for Twitter, Facebook, and Email
  • How to use paid Facebook ads to get people to your site 

Course Overview

Getting the results you want with conversion optimization is all about understanding what to do. It’s an area where you need to learn a lot of techniques and, this video tutorial contains it all. This website conversion optimization course by Appy Pie Academy will teach you the methodologies and processes needed to increase conversion rates.  It is an interview-style that will help you develop deep understanding and knowledge in conversion optimization.

In this course, you will also learn some effective digital marketing strategies and techniques that can optimize sales conversion. You will also about conversion tools, social media marketing tips, a couple of case studies for how to get customers on your website. This course has some videos discussing effective actionable suggestions to improve conversion. 

This comprehensive conversion optimization training course will help you become a top conversion optimizer. The skills you gain from this course will benefit you for years to come. You’ll learn how top conversion rate experts in the world approach conversion optimization.

By the end of the course, you’ll improve your skills in conversion optimization, UX, and web analytics, understand what works on websites, and what doesn’t, and develop better A/B tests that win more often.

Who this course is for:

  • Entrepreneurs
  • Website owners
  • Online marketers
  • Aspiring digital marketers 
Curriculum for this course
Expand All 20 Lessons 01 Hr 14 Min
  • A PC or tablet
  • Internet Connection
  • Interest in online marketing
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About the instructor
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  • 7126 Students
  • 76 Courses
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Premium Instructor at Appy Pie Academy
VP, On-boarding at Appy Pie, Joel has extensive experience in teaching and imparting training to students of all ages, particularly kids. He has a cumulative experience of over 15 years in IT, customer support, & technical support. With strong analytical skills & a broad range of computer expertise, he is great with project management tools, processes, and techniques. Fluent in Spanish & English, Joel is great at cultivating positive relationships with clients and colleagues and is particularly adept at communicating with individuals from diverse cultural and organizational backgrounds with clarity and diplomacy. He is a happy owner of a Boston Terrier - Koko with whom he loves to go on hikes.
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  • 01 Hr 14 Min On demand videos
  • 20 Lessons
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