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Top 20 WordPress Plugins for Business

Abhinav Girdhar
By Abhinav Girdhar | Last Updated on February 11th, 2024 11:16 am
WordPress Plugins for Business - Appy Pie

A WordPress site can do wonders for your business and can bring about a measure of functionality to your website. It can help you make people aware of your business, help you develop a brand name, and offer an alternate channel of sale and revenue.

What is a WordPress Plugin?

If you have ever used a WordPress website, you must have come across the concept oemail listf a WordPress plugin. A plugin essentially is a piece of software that contains a group of functions that can be added to a WordPress website. The plugins have the ability to stretch the functionality or add some new features to your WordPress websites. The plugins for WordPress are written in the PHP programming language and integrate seamlessly with WordPress.

Plugins are as essential to WordPress as WordPress is to your website. Not only does it let you add a whole lot of functionality to your website, but the real fun is that you do not have to do much of additional coding for that! So you can do it yourself with some research, but you can even hire an expert to do that.

Whether you want to optimize your marketing efforts or improve the security of your website, there is a plugin for every conceivable need of yours. However, when you actually set out to get yourself one, you might be overwhelmed by the thousands of plugins available on the market and it might get a little tricky when it comes to making a definite choice. To complicate things further, a plugin that might be ideal for one business might not bring in similar results for another business.

Challenges Faced While Monetizing WordPress Plugins

Here are some of the biggest challenges you can face while monetizing your WordPress plugins. The idea is to not let these challenges impede you; instead, look for ways to educate yourself so that you can overcome these challenges.

  1. Collecting the payments can become complicated
  2. Well, it’s kind of obvious for any new business, but if you want to start a plugins business you need to ask for money against your product. One simple solution is to integrate a payment gateway (PayPal) to your web store checkout.

    Most popular payment gateways including PayPal, Braintree, and Stripe don’t support Pro Code or handle your licensing management. You can expect nothing more than an email notification every time someone pays for the premium version.

    Automation demands the integration of the API of the payment gateway services to your plugins. You will need to begin processes to expose the download link of the pro version.

    You cannot implement the API callbacks in the free version of the software since you will be unrevealing your licensing and post-payment logic to all users. It needs syncing with your licensing layer logic, and you will have to run it on the backend.

  3. Software licensing isn’t a piece of cake
  4. Even the best WordPress plugins need to go through the trouble of software licensing to preserve their money-making capabilities.

    You need to be particularly attentive about your licensing mechanism. Any user who gets their hands on your pro software, when you don’t have a licensing agreement in place can share the plugin with their friends, use it on more than one site or even upload it for free download on Torrent.

    To prevent someone from misusing your creation, you need to put a licensing management layer before you begin selling to the public. It will also ensure that you offer pro support to genuine customers and not freeloaders, who have downloaded it off of torrents or received it via Facebook from a friend!

  5. You cannot host premium/paid plugins on the library
  6. This is a major decision you’ll make regarding your plugin’s marketing plan and the business model you build around it. We recommend you apply some of the groundbreaking marketing principles taught by marketing gurus of this age, such as Seth Godin, Eric Ries, and Steve Blank.

    No one can host premium plugins on the repository due to their “all things free” principle. Say you are offering a trial version (freemium) of your WordPress Backup Plugin on the repository, you need to strip the premium features like unlimited storage or daily scheduled backup of your plugin before each commitment.

    You can choose to sign up with Git services like BitBucket or GitHub to offer the paid features. Or, you can host it on Amazon S3 like cloud storage solutions as long as it does not have any versioning.

    Irrespective of which hosting solution you pick, you will need to include a permissions layer to restrict the access of paying customers with a valid license to the repository or cloud files. Always make sure that you opt for a managed WordPress hosting plan for optimum speed, reliability, and performance.

  7. Updating software versions is not as easy as you think
  8. Developers and entrepreneurs selling plugins are unable to benefit from the WordPress software updates mechanism since it is only valid for the official WP API. It will not work for your pro code.

    Your pro code will reside on an external repository which demands an additional logic layer. This layer will manipulate the software updates mechanism and make it work for your API. You will need to expose your RESTful API endpoint to the mechanism of software version update each time.

    The logic should check only if the calling website has valid licensing. If it checks, the mechanics check if there is a version update and returns a secure URL for the latest pro version download.

    We have barely scratched the surface. Of course, you will need to dive deeper and understand more about plugin maintenance.

    This demands the presence of SSL certification, authentication and authorization layers.
    Although it doesn’t affect the performance of your plugin, it is a steep learning curve on the journey of monetizing your plugins.

  9. You need to track the usage and analytics
  10. Apart from serving your curiosity, the usage statistics and download analytics will tell you how well your plugins are performing once they are available for public download.

    Sadly, has policies against automated tracking of usage of third-party plugins as well. Adding disclaimers with your plugins download is NOT enough according to WordPress guidelines.

    Therefore, it is again a tricky business – since it either requires the explicit consent of the plugin user or you have to reconcile with flying blind.

    The last option is especially risky since more than 20% of the uninstalled plugins were rejected due to poor first-time user experience. Each WordPress site has an average of 17.6 plugins including WordPress SEO plugin, WordPress blog plugin, WP Newsletter and security plugins.

    It is difficult to imagine that more than 4 of them receive poor download rates, bad reviews and subpar revenue due to the developer’s/seller’s inability to track their performance.

    These five challenges are not the end of the struggle one can face on their way to become a successful WordPress plugin business owner. However, these are the hurdles that prompt the aspiring entrepreneurs to hire additional talent, who have the necessary training and/or experience required to manage their plugins store.

Appy Pie has decided to put their combined experience and expertise to work for you and has compiled a list of plugins they find the most useful.

1. Yoast (Free & Premium)

It is anyone’s guess why you find this name at the top of our list. This is not just because this plugin is wonderfully useful, but also because it helps with something that is the “hot topic” everywhere today – Search Engine Optimization or SEO. If you have a website already with WordPress or are just starting out with a brand new website, you of course are concerned about working on the SEO for your website and Yoast is going to prove to be ideal for that.

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What Yoast does for you is actually quite neat as it analyses all the text on your web pages and blogs and lets you know how SEO friendly and readable it is in addition to helping you add meta tags. The plugin is offered as a free and as a premium version as well. When you are using the free version, you are limited in your prospects as you can only use one SEO keyword for consideration. Once you have moved on to the premium version, you would have the freedom to include a total of five different keywords.

In terms of data, insights, and analytics also the premium version has quite a lot to offer. This version would preview your website on Facebook and on Twitter in addition to making suggestions for the internal links that you can be integrated in your text.

Both, the free and the premium versions get you technical configuration support, which can prove to be a blessing for those who do not get what robots.txt is all about. One brilliant aspect of this SEO related plugin is that Yoast is updated after every two weeks that would help you and your website stay informed about any changes that might have been made to the Google’s SEO algorithm.

If you find Yoast a bit complicated to set up, you can try Slim SEO, which can automate all the SEO work for your websites easily.

2. OptinMonster (Free & Premium)

The whole idea behind having a business website is to get more and more customers to convert to subscribers and then to paying customers. OptinMonster can help you with just that! It is a lead generation plugin that helps the businesses convert the visitors into subscribers. The underlying idea is to make sure that your customers keep coming back and keep doing so from time to time and this is done by encouraging them to subscribe to the regular emails or newsletters.

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This is one of the most popular conversion rate optimization software available today. The plugin really comes in handy when your website visitors are abandoning it and is great at converting them into email subscribers. Hence, if your goal is to generate leads through your website, this might just be what you are looking for.

Not only is this plugin a great way to stay connected to your customers and keep them coming back to you for more, but it also helps you in a big way in boosting up your page views, bring down shopping cart abandonment, and enhance your sales conversion exponentially!

OptinMonster also lets you conduct A/B tests for your concepts and figure out the suitable option that works best for you. On top of all that, this plugin has been tested and found to be compatible with all the major plugins.

3. Bookster – WordPress Appointment Booking and Scheduling Plugin

Apart from must-have SEO and contact form plugins for WordPress, an appointment booking plugin is the next crucial thing if you’re offering services on your website.

With that in mind, Bookster is crafted to be an online appointment scheduling to allow your clients to book appointments seamlessly, 24/7. This automatic workflow will free you to focus on what matters most.

Bookster - WordPress Appointment Booking and Scheduling Plugin

Bookster for WordPress comes with user-friendly customizable booking forms. These are super easy to use, and any store owner can gather relevant information, schedule follow-ups, and personalize the experience for every client. In the back office, you can quickly access the calendar management dashboard. It allows you or your employees with permission to view, manage, and reschedule appointments with ease, all in one place.

Bookster keeps your clients on track with timely notifications. These include transactional emails and automated reminders through SMS. When it comes to payment integrations, this plugin enables merchants to get paid securely and effortlessly, directly through the WordPress website. It allows your customers to deposit or pay full upfront, depending on your preference.

4. Jetpack (Free & Premium)

This is one of those controversial plugins where you either love it or hate it, and there is no other way to go about it. There is a great number of WordPress users who are simply in love with it and then there are those who have called it a mere feature bloat that might make your website speed suffer.

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Now, if you were to ask me, Jetpack actually is quite a brilliant plugin that has somehow been grossly underrated and does deserve a whole lot more recognition than it is getting now. The trick is in knowing that you do not really have to activate all the modules. It is quite simple to understand really, because whenever you activate a module, what happens is that the associated code is added to your site whenever a page loads. Aside from this make sure that you get great hosting services so that your worries about the speed get allayed.

Jetpack is one of those plugins that has a unique & robust bouquet of features and design concept that only few others come close to it in this regard. It can help you in a lot many matters including sharing on the social media, promoting your posts, image carousels, appropriate content widgets, site statistics, brute force protection, comments and more!

5. Constant Contact (Paid)

In your journey on the way up with your business website, there would come a time when you would like to try your hand at email marketing and this is exactly when you must consider getting yourself Constant Contact. This is one of the most efficient and user friendly tools there can be when it comes to email marketing.

Constant Contact lets you create and populate email lists and send frequent, relevant, and regular emails to the subscribers on your website. The ease of use is so high that it is perfect even for those email marketers who are total novices. The plugin is great to be used by itself, but what makes it even more useful is that it can be integrated with other plugins to expand their functionality.

This is a paid plugin and might cost you anywhere between £15 to £30 a month, which depends on the way and extent of services that you might require for your website. The first two months are for free and are usually enough to understand what it can do for you!

6. Chaty (Free & Premium)

Chaty - Appy Pie

Communication is one of the most critical aspects for any business and the most convenient way to communicate with visitors on your website is through chat. Everyone has a favorite chat app and people are pretty loyal to their favorites. Chaty lets you chat with your website visitors using their favorite chat app. This helps your customers stay in their comfort zone, without you having to juggle with multiple apps. Even better, the conversation continues also after they’ve left the website.

Using Chaty you can boost the number of leads you are generating, bolster your customer support and customize the appearance and placement of your chat widget as per your preference. This widget is available on mobile and desktop both, even in the free plan.

7. Woo Auction Software (Free and Pro)

Woo Auction Software - Appy Pie

Woo Auction Software is a feature-rich and advanced WordPress Auction plugin. The plugin helps you to transform your WordPress website into an online auction store in just a few clicks. This plugin features three different types of auctions – forward auction, reverse auction, and penny auction. It also provides advanced features like automatic bid increment, proxy bidding, and anti sniping. 

The auction plugin comes with many readymade widgets like coming soon, ending soon, new auctions, recently viewed, and many more. The pre-designed email templates allow you to send email notifications to all users. The free plugin and can be downloaded from WordPress.

8. Qi Addons For Elementor

Qi Addons For Elementor is a free plugin which expands Elementor’s considerable array of useful widgets with a whopping 60 professionally designed elements, providing a broad gamut of functions and styling options. The widgets in this collection range from purely aesthetic, such as typography and gallery widgets which will really help your website stand out, to the business essentials such as pricing tables, working hours, team lists and customer testimonials. The developers had online stores in mind as well, which is why this plugin also includes four widgets specifically designed to work seamlessly with WooCommerce. Flexible, versatile, and completely free, Qi Addons For Elementor lets you create beautiful layouts and add impressive features to your website within minutes of installation.

9. Symple Shortcodes (Free)

Symple Shortcodes is particularly a great option for those who are looking for ways to add some unique elements to your site without going through the whole process of learning to code. This is a one of those plugins that place in your hands a considerable number of extensibility options in your hands.

This means that with Symple Shortcodes plugin you can affix a Google Map anywhere on your website. On top of that, you have the option to place elements like testimonials, dividers, columns and so much more, wherever it pleases you. This plugin also lets you build accordions, buttons, callouts, highlights, and social icons thus making your life considerably easier. It’s free, it’s clean, and it’s extremely ‘Symple’ (pardon the pun) to use.

10. Contact Form 7 (Free)

Survey forms or forms for subscription come in quite handy when you are trying to make your website’s user experience better, or are simply trying to capture some leads. For this part of your website to function flawlessly, you need a form builder and Contact Form 7 is undoubtedly the best one out there! The plugin is known to offer a whole lot of power, especially when it comes to building and integrating forms on your website. This plugin can do wonders for you as it would let you create contact forms and place them wherever you want them to be on your site and that too at a breakneck speed!

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Contact Form 7 works beautifully even when you want to manage more than just one contact forms. The fun part though is that you can make changes to the forms and the content of the mails and customize them according to your requirements, using simple markups. Also, the Contact Form 7 plugin is compatible with the popular WordPress reCaptcha Plugin by BestWebSoft. This can potentially turn into a hot favorite among the many WordPress plugins that are doing the rounds. This is probably why the plugin boasts of more than 3 million active installs today!

11. Beaver Builder (Free & Premium)

Every marketing campaign that you might be running would at some point in time reach a stage where the need for a fabulous landing page would arise. Now, you may not realize it when you do it for the first time you do this, but once you have gained some experience doing this, you would see that making minor tweaks to it can bring in a huge positive impact on your conversions and on sales. However, if building landing pages is not a part of your business, then you probably do not have an in-house person doing it for you! In this case, it can become quite an expensive affair when you have to hire a developer every time you make these changes.

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Beaver Builder can do wonders here for you! This plugin can turn out to be one of the most powerful tools that would allow any user to drag and drop landing pages wherever and whenever needed. The interface is especially designed keeping in mind the people with no technical knowledge which means that you would not have to learn coding, nor would you have to hire any experts to do the job, saving you tons of money and effort!

12. Woo Extension to Showcase Products (Free)

It is an advanced WooCommerce extension that lets your online product showcase in an attractive way. This plugin offers you 25+ stunning pre-designed templates with beautiful lightbox effects. You can have lots of customization options. It also has slider and carousel layouts, options for ribbons templates, and positions which lets you feature the best-selling and trending products. Along with this, the products which are out of stock are automatically assigned ribbons.
WooCommerce extention - Appy Pie
You can add unlimited product carousel/slider anywhere you like on the websites through a shortcode. The amazing fact is this plugin works perfectly with WordPress theme and is well tested in a wide range of devices. The setup and configuration will take only 5 minutes.

13. Google XML Sitemaps (Free)

A sitemap is the entire list of pages on a website that is accessible to the users. An XML sitemap conveys to the search engine all the detailed information about every page on the website, levels of their importance, and the frequency with which the website is being updated. Now Google XML sitemaps is an SEO plugin that creates XML Sitemaps which facilitate Google, Bing, Yahoo and other search engines to index your page.

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Once this is accomplished, the search engine bots would have a holistic overview of the structure of your website and would also be notified whenever you add any fresh content on your website pages. This free plugin is a must have for any business website that is looking to work on improving its search rankings.

14. Sucuri (Free & Premium)

Security is a big concern in the fickle online world. WordPress is famously a soft target for hackers and just when you might think that you have everything under control, you might fall prey to a hacker! This is where you need to go looking for a robust WordPress security solution like Sucuri. Sucuri is a plugin that would offer to you total control of the security of your WordPress website, which means that this plugin is meant to strengthen all your current security efforts.

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Fortified with a plethora of features like file integrity monitoring, security activity logging, remote malware scanning, post-hack security actions, blacklist monitoring, effective security hardening, and security notifications, this is one of the truly useful security plugins.

15. WooCommerce (Free)

If you have an ecommerce website on WordPress, then you must either be running it by linking it to Shopify or you are doing the sensible thing and using WooCommerce plugin. With this plugin, five minutes are all you need to have a fully functional ecommerce website up and running. In these five minutes you would be enabled to sell whatever you want, take orders, process them, and even track your inventory.

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WooCommerce is essentially the whole package for your ecommerce venture and is free! Some of the most coveted features include multiple payment gateways, free Storefront theme, user friendly dashboard, host of options for managing your online store, and numerous free and premium add-ons.

16. MemberPress (Paid)

One of the most coveted things for a marketer is to have an active community that is suitably engaged and charged up. Most of the businesses today, irrespective of the industry they belong to, are creating some form of a subscription model for the services they are offering to their customers. MemberPress is one of the most efficient plugins when it comes to setting up a stellar subscription model on your WordPress website. This plugin lets you create multiple levels in the subscription model and also restrict or allow access to various features on the basis of the level of subscription that a particular user has bought from you.

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The basic package for this plugin starts at $129 a year and gives you access to using MemberPress for one website, helps you integrate it with PayPal or Stripe, in addition to one whole year of technical support. The plugin has two more levels of subscriptions that offer progressively better and more features and benefits for you to peruse.

17. Akismet (Free & Premium)

If you have been involved in any capacity in the world of online marketing, you must have come across varying levels of spam while trying to market anything anywhere. Akismet is known in the WordPress community as the most effective spam killer. The plugin is brilliant in its ability to capture any spammy content on your website before it can do any effective damage. You then have the luxury to get into it and moderate the comments when you have the time for it! The plugin is designed in particular for the spam in the comments category alone.

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Now, Akismet comes alongwith self-hosted WordPress, which means that all you would need to do is to activate an API key. It is simple, it is effective, and pretty straightforward to implement and this is all you have to do to capture all the spammy comments.

18. Droit Elementor Addons

droit elementor addons - Appy Pie
Droit Elementor Addons comes with a bundle of exclusive features that will take your website to the next level. This extension of the Elementor Page Builder comes with wide variations of preset styles, designs and control options. You can customize your website easily using this Elementor addons. Around 20 widgets of the addons are designed creatively to address many essential functions of a website. With the preset designs, you have the freedom to choose from the available variations. On top of that, the powerful control options give you more room to customize these widgets as per your requirement. Customizing your website with Elementor is easier than ever, thanks to Droit Elementor Addons.

19. W3 Total Cache (Free)

The word ‘cache’ is known to induce anxiety in many professionals and well! all I can say is that if you feel that way, you are definitely not the only one! The speed of your website is one of the most important factors for its SEO performance. Did you know, according to Google, 40% of the people visiting a website would leave if it takes any longer than 3 seconds to load. This means you are losing out on customers when the speed of your website is slow.

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This is where W3 Total Cache can come in real handy as it improves the speed of your website by carefully compressing and caching the files before they are served to your customers. Doing this one simple thing ensures that your download time is minimized, and the overall performance of the server is enhanced. This finally means that your customers are able to experience your website a lot quicker than when WordPress would have to generate it from time to time. This plugin too is available for free, which means that you as a business owner who owns a business website must give it at least one shot!

20. Unlimited Blocks Addons for WordPress Block Editor (Free)

Unlimited Blocks - Appy Pie

Unlimited Blocks for Gutenberg is a block-based plugin for extending the functionality of Your website. It is an Addon Plugin For Gutenberg Block Editor. It has many Powerful and elegant blocks to design stunning websites. It has more than 20+ blocks to create almost any type of content. This plugin is best for Blogging, and WooCommerce.

This block plugin is a strong all-purpose tool, providing functionality that’s useful for bloggers, e-marketers, commerce site owners, and other businesses. This plugin provides feature-rich blocks that give you more design options for your site. It gives you the capability to build awesome front pages and landing pages.

It will provide a beautiful and powerful collection of page-building blocks to help you effortlessly build a website with the new block editor. In this block, you can enable/disable specific blocks from showing up in the editor, including blocks from other block plugins.

Abhinav Girdhar

Founder and CEO of Appy Pie

App Builder

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